Slow Thinking for a Fast World

At Little Bird Marketing, we’re large followers of the late Daniel Kahneman. Particularly, his 2011 e book, Thinking, Fast and Slow. As an award-winning digital company serving revenue-minded leaders, we predict that Kahneman’s insights into human cognition are essential in navigating the digital panorama and creating an efficient content material advertising and marketing technique. 

With instantaneous gratification and fleeting consideration spans, it may appear counterintuitive to advocate for sluggish considering. Nevertheless, we imagine that mastering digital content material requires a fragile steadiness between fast, attention-grabbing components and deeper, extra considerate methods. Let’s discover a few of Kahneman’s key ideas that may assist us create extra impactful content material advertising and marketing methods:

Quick vs. Sluggish Pondering: Whereas our digital content material must seize consideration shortly, the technique behind it needs to be rigorously thought-about. Quick-thinking content material (like eye-catching visuals) attracts customers in, whereas slow-thinking content material (comparable to in-depth articles) retains them engaged. This steadiness is on the core of any profitable content material advertising and marketing technique.

Associative Reminiscence: Whereas most customers are bombarded with info, creating sturdy, constant model associations is vital. This requires cautious, long-term planning to construct a coherent digital presence.

Complexity and Coherence: The web is extremely advanced. Our job is to distill this complexity into clear, actionable content material for our purchasers and their audiences. Making a coherent narrative throughout all platforms is extra vital than ever. This calls for a well-thought-out, complete content material technique.

Biases in Choice-Making: Psychological shortcuts, comparable to unconscious biases, are used very often. By anticipating and addressing these psychological shortcuts, we will create more practical, nuanced content material. Understanding cognitive biases is essential within the digital area, the place choices are sometimes made in cut up seconds. This information permits us to craft extra persuasive, focused content material.

Augmenting Pondering: Instruments like our SOAR™ System assist increase our sluggish considering, permitting us to make extra knowledgeable choices within the fast-paced digital panorama. This technique serves as a progress technique framework, enabling us to systematically method content material creation and distribution. 

By making use of these insights to digital content material advertising and marketing, we will create methods that stand out in a world of knowledge overload. And whereas working on the web typically calls for fast motion, the best content material is born from cautious consideration and strategic considering. At Little Fowl Advertising and marketing, we’re dedicated to serving to our purchasers navigate this steadiness, reaching measurable ends in their digital advertising and marketing efforts.

Able to take your content material advertising and marketing to the following stage? Obtain our free Marketing Metrics Guide to learn to measure and optimize your content material technique for optimum impression.