How to Use Mailjet Templating Language for Effective Email Personalization

The method of making use of personalization to real-world campaigns varies from ESP to ESP. Whereas the overarching construction could also be comparable, variations in brand-specific terminology, options, performance, and so on., will be laborious to navigate. 

However at E mail Uplers, we’re the cream of the crop re. ESPs, specializing in over 50 ESPs, together with Mailjet. 
On this fast information, our knowledgeable exhibits you easy methods to apply personalization, primary and superior, on Mailjet. So, let’s get began within the following order:

What Is Mailjet Templating Language?

Mailjet’s templating language is an easy-to-use instrument designed for customers to incorporate dynamic content material of their emails based mostly on particular standards. 

This permits the sending of equivalent emails with constant construction to varied recipients, whereas permitting the content material to range. Because of this, you’ll be able to streamline the method of making emails by crafting a single template after which utilizing Mailjet’s templating language to dynamically alter the content material for every recipient.

Learn Extra: Email Marketing Facts And Statistics in 2024-25: 

Mailjet Templating Language: Key Elements

Mailjet’s templating language isn’t constructed on fully new syntax; in actual fact, you’ll probably acknowledge a lot of it. Like different normal template languages, it consists of a number of key elements that outline its construction:

1. Variables: Variables are used to insert customized dynamic content material within the electronic mail.
   Instance:

Whats up {{ var:first_name }} !

2. Loops:  Loops are used to iterate by means of a listing of things.

Instance:

{ % for product in var:merchandise % }
{{product.identify}} {{product.worth}}
{% endfor %}

3. Conditional Statements: Based mostly on sure situations you’ll be able to management what sort of content material to be displayed.

a) If-else situation

  
{ % if contact.subscription_status == “subscribed” % }
Thanks for subscribing
{% else %}
Think about to Subscribe
{% endif %}

b) If-else if-else situation

 
{ % if contact.subscription_status == “Premium” % }
Thanks for being a premium member
{% elseif contact.subscription_status == “Platinum” %}
Thanks for being a platinum member
{% elseif contact.subscription_status == “Gold” %}
Thanks for being a Gold member
{% elseif contact.subscription_status == “Silver” %}
Thanks for being a Silver member
{% else %}
Think about to Subscribe to take pleasure in the advantages
{% endif %}

c) Nested if-else situation

 
{ % if contact.subscription_status == “Gold” % }

{ % if madepurchase % }
Whats up valued Gold member, thanks in your buy. Take pleasure in the advantages.
{% else %}
Whats up  Gold member, make a purchase order to benefit from the unique rewards
{% endif %}

{ % if contact.subscription_status == “Silver” % }

{ % if madepurchase % }
Whats up valued member, thanks in your buy. Take pleasure in the advantages.
{% else %}
Whats up  member, make a purchase order to benefit from the unique rewards
{% endif %}

{% else %}

{ % if madepurchase % }
Whats up member, thanks in your buy. Take pleasure in the advantages.
{% else %}
Whats up  member, make a purchase order to benefit from the unique rewards
{% endif %}

{% endif %}

4. Default Values: These values are displayed when some knowledge for some variables are lacking.

Instance

 Whats up { default : “there” }

Benefits of Mailjet Templating Language

1. Dynamic Personalization

& nbsp; & nbsp a) Fundamental Personalization: You’ll be able to simply insert the recipient’s identify, preferences, or buy historical past into emails which is able to assist in rising engagement.

b) Superior Personalization: Use conditional logic to tailor messages based mostly on person attributes, permitting for focused communication.

Learn Extra: Email Personalization Strategies To Help You Cut Through The Noise

2. Effectivity in E mail Creation

a) Reusable Templates: You’ll be able to design a single template and reuse it for numerous campaigns, which saves you each effort and time in template creation.

b) Modular Design: In programming, a vital precept is DRY (Don’t Repeat Your self), which focuses on minimizing code duplication. By utilizing loops and conditionals for extra intricate duties, we are able to cut back the necessity to repeat code.

3. Straightforward to Study and use

a) Straightforward Syntax: The syntax of the templating language is obvious and intuitive, making it easy for somebody with little to no coding expertise to know.

b) Complete Documentation: You’ll be able to simply get began with templating language with mailjet supplied documentation.

4. Enhancements of Advertising and marketing Campaigns

a) Larger Engagement Charges: The inclusion of personalization and dynamic content material ends in increased click on by means of charges and open charges.

b) Customization Choices: Superior options like helpers and partials (accessible with Handlebars integration) allow much more advanced and tailor-made electronic mail designs.

Utilizing Mailjet Templating Language in MJML Code

MJML, brief for Mailjet Markup Language, is a framework designed to simplify coding responsive HTML emails. MJML builds responsiveness into the code, so that you don’t have to put in writing advanced codes to attain electronic mail client-agnostic rendering. Let’s briefly discover easy methods to use Mailjet’s templating language in MJML. 

When incorporating templating language logic in MJML, embody each a gap and a closing `` tag across the logic; in any other case, an error will happen.

In case you embody the lower than image ( to keep away from encountering a parsing error.

Features in Mailjet Templating Language

From mathematical operations to quantity formatting to string manipulations, capabilities are key to Mailjet’s templating language. Right here’s just a few of them:

1. Set Operate :- Set operate is used to assign worth to a variable straight throughout the electronic mail template.

Instance:

 {% set variable1 = “Take a look at” %} 
                    
    {{variable1}} is a variable within the electronic mail template.

2. String Manipulation

a) Higher(string): As indicated by its identify, this operate is designed to transform the required string to uppercase.

{% set shade = “purple” %}

{{higher(shade)}}   ->   Output - RED

Equally, there’s a operate known as Decrease(string) that converts the given string to lowercase.

b) Capitalize(string): This can capitalize the primary letter.

 {% set shade = “purple” %}

                        {{capitalize(shade)}}   ->   Output - Pink

3) Mathematical Features

a) Int(worth): Int operate is used to return the integer a part of the quantity.

Instance: {{Int(78.09)}}  -> Output – 78

b) Spherical(worth,precision):  The spherical operate is utilized to regulate a given numeric worth to a specified degree of precision.

Instance:  {{Spherical(2.8456, 2)}} -> 2.85

Get Began with E mail Advertising and marketing on Mailjet

We concentrate on designing eye-catching Mailjet templates custom-made to satisfy your small business wants. Our providers embody full administration of your Mailjet electronic mail campaigns and help in crafting a profitable electronic mail advertising and marketing technique. Moreover, we guarantee a clean transition from any ESP to Mailjet, sustaining a superb expertise in your subscribers.

Get in touch with our Mailjet-specific consultants!