AI-powered martech news and releases: October 24

Greater than three-quarters of U.S. staff say they don’t know the way to use their new AI instruments, in accordance with a report from Slingshot. 

The survey discovered solely 23% of workers really feel fully educated and educated on AI. And whereas 72% of employers say their workers are at the very least adequately educated on AI, solely 53% of workers consider they’re. There’s additionally a big distinction between genders with AI coaching: 66% of males really feel adequately educated on AI, however solely 44% of females say the identical.

There’s additionally a giant disconnect between the supposed and precise makes use of of AI. Greater than half (62%) of employers applied AI to help workers’ preliminary analysis for duties and initiatives, assist workers handle their workflow (58%) and analyze information (55%). Nevertheless, 63% of workers primarily use AI to double-check their work.

Different findings:

• Employers consider AI is driving extra productiveness than workers are experiencing: 60% of employers consider AI is considerably rising workers’ productiveness, however solely 44% of workers say the identical. Ten p.c of workers say AI shouldn’t be rising productiveness in any respect.
• 79% of workers say AI saves them at the very least one to 2 hours a day, with 37% saving three to 4 hours. That point is getting used to finish duties sooner (63%) and to re-prioritize and handle their workload extra effectively (54%).

The report may be seen here.

Listed here are this week’s AI-powered martech information and releases.

• aytm launched Skipper, an AI assistant that helps researchers create surveys, translate them, and analyze information to uncover useful insights. Skipper can draft surveys, recommend questions and solutions, and optimize layouts for cellular units. It additionally makes use of AI to investigate information and establish key developments.
• writerX.ai launched AI Content material Workflow Platform. This platform lets customers handle a number of content material initiatives, create net pages and weblog posts, and generate giant quantities of content material. It additionally contains built-in search engine optimisation instruments, scheduling options, and a calendar view for printed content material. Moreover, the platform affords customizable model voices and picture instruments, in addition to advertising and marketing automation capabilities.
• Acquia introduced AI-powered enhancements to its digital asset administration resolution Acquia DAM. These options embrace Acquia Video Creator, a drag-and-drop instrument for creating skilled movies utilizing present belongings, templates, and inventory media. Moreover, AI Video Transcription robotically generates transcripts which are saved with the video.
• Kipi.ai brings its Advertising and marketing Combine Modeling and Analytics App to the Snowflake AI Knowledge Cloud. This app helps entrepreneurs estimate budgets, analyze the efficiency of various media channels, and optimize advertising and marketing methods.
• InMoment unveiled AI-powered Energetic Listening Brokers. This new function makes use of AI to immediate customers with follow-up questions primarily based on their responses, encouraging them to supply extra detailed suggestions.
• Panopto acquired Elai, an AI text-to-video platform. Elai lets customers rapidly create participating video content material for studying functions. It contains interactive playback, easy-to-use creator instruments, and customizable avatars with voice cloning choices.
• Sociable AI made its Discovery instrument free for public use.It lets customers uncover trending social media posts throughout numerous industries, serving to entrepreneurs keep up to date on trade developments. Whereas the free model supplies fundamental performance, paid customers have entry to superior options like key phrase searches and AI-generated engagement.
• Allison Worldwide launched AIM, a instrument that makes use of AI to watch social media conversations and establish rising developments related to companies. AIM supplies actionable insights to assist organizations reply to potential points and alternatives.
• Canva unveiled Dream Lab, a set of AI-powered instruments that enable customers to generate photographs and designs. These instruments can create numerous picture types, together with 3D renders and illustrations, and might use present photographs as fashion references.
• NICE launched the subsequent era of CXone Mpower. This platform affords superior providers for customer support automation, together with workflow integration, AI-human agent collaboration, and information consolidation.
• Grammarly launched new options to measure the affect of communication on enterprise efficiency. The Efficient Communication Rating tracks metrics like correctness, effectivity, and inclusivity, whereas the ROI Report demonstrates the monetary advantages of efficient communication.
• Wondershare launched Wondershare Virbo 3.0, an AI-powered video creation platform. This replace contains options like AI montage maker, URL-to-video conversion, and AI clip maker, letting customers create numerous forms of movies.
• Airship expanded its partnership with Google Cloud to combine Vertex AI into Airship Journeys AI. This integration goals to assist entrepreneurs create extra customized and efficient buyer experiences throughout numerous digital channels.
• Illuma partnered with PubMatic to supply superior contextual suggestion capabilities to advertisers. This partnership goals to assist advertisers attain new audiences and enhance marketing campaign efficiency through the vacation season. 
• Goldcast launched a brand new AI-powered search function known as Goldcast AI Search. It lets entrepreneurs search their video library for particular subjects and immediately repurpose the discovered content material into new movies.
• RAD Intel launched a brand new state-by-state performance to its AI-powered viewers insights platform. This function supplies manufacturers and businesses with extra detailed information on influencers, enabling extra focused advertising and marketing campaigns.
• Thryv launched an AI-powered social media administration instrument inside its Advertising and marketing Heart. It lets small companies handle a number of social media profiles, generate AI-written content material, and schedule posts. Moreover, it supplies entry to a library of pre-designed content material and integrates with Google Information and Pexels for added content material assets.