CrowdStrike marketing: Uniting teams in cybersecurity strategy

CrowdStrike Inc. is on the forefront of cybersecurity, the place the fight against ever-evolving threats appears like a relentless battle towards an unseen adversary. This ongoing wrestle is ingrained within the firm’s DNA, with CrowdStrike advertising emphasizing a unified mission to safeguard enterprise programs and keep forward of subtle attackers, in accordance with Jennifer Johnson (pictured), chief advertising officer of CrowdStrike.

CrowdStrike’s Jennifer Johnson talks with theCUBE about CrowdStrike advertising.

“We speak lots about our mission of stopping breaches, and we’ve this ethos: one staff, one combat,” Johnson stated. “We speak about it lots as a result of I believe a number of corporations have taglines, they’ve statements and a few individuals write it, nevertheless it’s not internalized. However we actually reside it. We’re very mission-driven and we very a lot are about one staff, and we’re all on this combat of stopping breaches collectively.”

Johnson spoke with theCUBE Analysis’s Dave Vellante and Rebecca Knight at Fal.Con, throughout an unique broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They mentioned key parts of the CrowdStrike advertising strategy. (* Disclosure under.)

CrowdStrike advertising develops a Tremendous Bowl advert

The “one staff, one combat” ethos of the CrowdStrike tradition has influenced the corporate’s exterior advertising initiatives as effectively. In the course of the Tremendous Bowl in 2023, CrowdStrike aired a television advertisement designed to teach viewers on the persevering with wrestle towards hackers who’re something however superheroes.

“We made a acutely aware choice that we didn’t need individuals to assume that the adversaries had been being glorified and looking out like superheroes,” Johnson stated. “And enjoyable reality, we labored with the identical visible results company in our Tremendous Bowl advert final 12 months that Marvel Comics makes use of. We’re really bringing the story of the adversary and their habits to teach the market in a means that folks can relate to. Actually, that’s what advertising is all about, it’s simplifying it down and telling it in a relatable means.”

Along with its deal with good versus evil, CrowdStrike has been selling a message of teamwork and collaboration. At this month’s Fal.Con convention in Las Vegas, attendees had been supplied with an unscheduled videoconference appearance of Satya Nadella, chairman and CEO at Microsoft Corp.

“I believe it’s actually vital to indicate that the business does must work collectively,” Johnson stated. “Although we’re opponents, we come collectively when it’s most vital, which helps our joint clients and companions within the ecosystem be stronger. I believe that was a tremendous second yesterday and hopefully we’ll see much more of that throughout the business, that stage of collaboration.”

Right here’s the whole video interview, a part of SiliconANGLE’s and theCUBE Analysis’s protection of Fal.Con:

(* Disclosure: CrowdStrike Inc. sponsored this section of theCUBE.)

Picture: SiliconANGLE