AI-powered marketing: Attentive transforms personalization

As synthetic intelligence continues to penetrate varied sectors, AI-powered advertising is gaining momentum. Enterprises are more and more utilizing AI to tailor gives and messages to particular person shopper behaviors, buy historical past and preferences.

To drive bespoke digital buying experiences by hyper-personalization and individualization of promoting content material, AI-driven advertising is rising as an ideal treatment, in response to Christian Stano (pictured), engineering supervisor of MLOps at Attentive, a product of Attentive Cellular Inc.

Attentive’s Christian Stano talks to theCUBE about how AI-powered advertising presents a aggressive benefit.

“One among our objectives as an organization is to change into the AI-powered SMS, electronic mail messaging and advertising platform,” Stano stated. “I believe if we take into consideration advertising for the final 20 years, particularly SMS advertising, what drives conversion and engagement with shoppers, it’s personalization. One of many wonderful issues with the emergence of machine studying and generative AI is that it actually breaks that constraint, driving not simply personalization, however individualization.”

Stano spoke with theCUBE Analysis’s Savannah Peterson on the Anyscale Ray Summit 2024 event, throughout an unique broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They mentioned why AI-powered advertising enhances buyer expertise and personalization. (* Disclosure under.)

The necessity for a unified AI platform in AI-powered advertising

AI-powered advertising helps entrepreneurs eradicate arduous coding by making the customization course of extra dynamic and versatile. Because of this, Attentive makes use of Anyscale Inc. and Ray as its unified AI platform to deal with information complexity points, Stano defined.

“There’s an S curve of growth for machine studying and AI platforms … then you definately hit the information and the compute ceiling, there’s simply a lot complexity,” he stated. “The great thing about Anyscale and Ray is that it actually unifies, from an information ingest level to inference output level, that complete ecosystem and framework with plug and play modules in every single place. For me as a MLOps practitioner and for my coworkers on the machine studying aspect, that is an absolute dream come true.”

Since message personalization is high of thoughts for entrepreneurs, Attentive’s future objective is to be a unified AI platform. It is because it helps with lifting all the information ceilings and enabling the accessibility of a scalable compute cluster, in response to Stano. 

“I believe I’d love to return again and discuss in regards to the one-and-a-half yr journey of unifying our AI platform — the AI compute engine, and that’s a variety of the best way that we’re occupied with the platform as nicely,” he stated. “These options are launched as a part of Ray and as a part of Anyscale. I believe in a yr and a half, I actually, actually look ahead to coming again and saying, ‘That is the unified platform.’”

Right here’s the whole video interview, a part of SiliconANGLE’s and theCUBE Analysis’s protection of the Anyscale Ray Summit 2024 event: 

(* Disclosure: Anyscale Inc. sponsored this section of theCUBE. Neither Anyscale nor different sponsors have editorial management over content material on theCUBE or SiliconANGLE.)

Picture: SiliconANGLE