It’s no secret that during the last ten years, podcasts have gained massively in reputation. Spotify alone has six million podcast titles and greater than 100 million common podcast listeners. It’s mentioned that not less than half a billion individuals have listened to not less than one podcast on Spotify since 2019.

It’s clear that listeners are spoilt for selection and the toughest job now for a podcaster shouldn’t be solely to persistently achieve followers in a saturated market however to retain their viewers by protecting them engaged. Podcast promotion has turn out to be extra important than ever, so that will help you get heard, listed below are our high 5 approaches to efficiently selling podcasts.

Natural social media posts

Enjoyable truth, a 2024 study by Statista revealed that greater than 5 billion individuals around the globe use social media, and this quantity will rise to 6 billion by 2028. Social media has turn out to be an integral a part of individuals’s every day lives and routines. The typical web person spends 151 minutes per day on social networking websites in line with Statista. With this a lot visitors, it needs to be no shock that social media needs to be the primary port of name for any new or established podcaster to advertise their podcast.

For instance, one of many podcast matters may merely be a dialog starter to gauge whether or not the viewers agrees or disagrees with the views that will probably be mentioned. It is a nice alternative to get suggestions, engagement and feedback upfront that can be utilized to tell the content material and narrative construction of the following podcast episode, making the viewers really feel a part of the journey.

Social media also can present a chance to repurpose podcast episodes as YouTube movies, Instagram or TikTok reels, utilizing them to advertise your model and podcast. It is a nice approach to construct and nurture secondary audiences on different platforms while additionally producing extra curiosity and listeners for the podcast. YouTube is usually used as a search engine, so selling your podcast on that platform can additional enhance your visibility.

Paid adverts

One of many quickest and best methods to advertise your podcast is thru paid adverts. In an ideal world, your viewers would discover your podcast via an natural search, aided by content material advertising efforts. However as everyone knows this takes time. Paid adverts, alternatively, are a fast and environment friendly approach to get in entrance of the precise viewers you’re in search of. The next is a brief listing of paid advert channels we suggest:

  • Google adverts
  • LinkedIn, Instagram and Fb adverts
  • Podcast app adverts
  • Advertisements on different/doubtlessly rival podcasts

Every paid channel can drive subscribers, and enhance downloads and engagement. Messaging across the podcast can differ and can depend upon what your objective is for every channel.

Blogs & publication promotion

Easy however efficient blogs and newsletters are a good way to remind your clients of your most up-to-date, and upcoming, podcast episodes. A weblog can summarise the important thing matters that will probably be mentioned within the podcast and a call-to-action hyperlink can direct your database of shoppers straight to the podcast episode that’s of curiosity to them.

A publication can also be an important alternative to share unique content material and invite your current viewers to be part of the podcast by listening in and fascinating straight with you by asking questions.

Collaboration with different podcasters

With an increasing number of podcasts rising, collaborating with podcasters who function in the same business may help you achieve publicity and lift consciousness to a bigger viewers. This may be achieved by way of promoting, and even being a visitor on another person’s podcast. This can add worth to each viewers teams as they’re being launched to new reveals of which they wouldn’t in any other case have been conscious.

Encouraging evaluations from listeners

Individuals nonetheless have energy, individually and collectively. The extra constructive evaluations you obtain, the upper your podcast will rank. It’s so simple as that. Your listeners are essentially the most highly effective promotion instruments you could have, and good evaluations basically act as phrase of mouth by letting different listeners know what your podcast is all about and the way a lot listeners are already having fun with it.

To make the most of these constructive evaluations, our recommendation is so as to add a name to motion on the finish of every podcast episode, each verbally and within the podcast description, to encourage individuals to depart their very own evaluations and, in that case inclined, suggest your podcast to their viewers. You may also ask visitors who could characteristic in your podcast to depart evaluations as soon as their episode has gone reside.

 

These are only some of the methods you may enhance the visibility and take-up of your podcast. However these are nice methods to get began in constructing a promotion plan.

For extra data on how we assist our shoppers in launching and selling their very own podcasts, please get in touch.