Electronic mail is right here for the lengthy haul, and there’s no stopping that.
In actual fact, e-mail advertising and marketing continues to be a go-to technique for companies trying to construct a powerful relationship with their target market.
In keeping with 59% of marketers, e-mail is the simplest platform for income technology.
Drip campaigns are a very good instance of emails that you need to use to nurture and convert leads into paying clients. A serious hack for executing efficient drip campaigns is to work with an e-mail advertising and marketing device with the precise mixture of options.
We current an in depth evaluation of the most effective drip marketing campaign software program merchandise you may discover. We hope you discover one that matches your advertising and marketing wants.
Let’s go!
What’s a drip marketing campaign?
A drip campaign is a advertising and marketing technique that includes sending a collection of pre-written, automated messages to a focused viewers over a particular interval.
Normally, drip emails are delivered based mostly on triggers just like the recipient’s habits, preferences, and stage within the purchaser’s journey.
Some types of drip campaigns embody:
- Welcome e-mail drips: Despatched to e-mail subscribers to introduce your self
- Onboarding emails: Information new customers by way of your product or companies.
- Deserted cart e-mail drips: For purchasers who didn’t full take a look at in your on-line retailer.
- Promotional e-mail drips: Promote particular occasions or product gives.
- Re-engagement drip campaigns: Rekindle curiosity in your model from unresponsive or inactive subscribers.
Drip campaigns are generally utilized in email marketing however you may as well implement them by way of different channels like social media, SMS, or unsolicited mail.
High issues when selecting drip e-mail software program
Marigold Consumer Trends Index stories that 52% of customers made a purchase order straight from an e-mail in 2023. This reveals how drip e-mail campaigns will help drive conversions. You’ll be able to take into account an automatic deserted cart e-mail that prompts the recipient to finish their buy. A seasonal e-mail drip selling your particular gives will help considerably increase your gross sales, too.
However you continue to want the most effective drip advertising and marketing software program for optimum outcomes. Make sure the platform has the next options:
- Automated lead segmentation: This lets you section leads based mostly on behavioral triggers like e-mail engagement, hyperlink clicks, shopping for patterns, and so forth. Or, attributes like demographics or pursuits. Select a drip marketing campaign device with versatile segmentation capabilities so it’s simpler to ship tailor-made campaigns.
- Electronic mail personalization: Personalised emails are 6 times extra more likely to convert. That’s why you want e-mail sequence software program that makes it simple to personalize your e-mail content material. Options like {custom} fields, dynamic content material blocks, and customized product suggestions are a giant plus.
- Drip marketing campaign builder: An intuitive visible marketing campaign builder makes your e-mail creation course of extra seamless. Go for e-mail drip software program with pre-built workflow templates, e-mail templates, and drag-and-drop builders.
- Worth for cash: Select a platform that gives honest pricing based mostly in your record dimension, e-mail quantity, and accessible options. Most platforms will supply free trials or freemium plans so you may check their options.
You must also select drip e-mail software program with sturdy buyer help. It’s possible you’ll want help whereas establishing or in the event you’re transitioning to totally different e-mail marketing campaign software program. Take a look at evaluations on high platforms like TrustPilot, Capterra, or G2 to see the suggestions others have shared about their customer support expertise along with your desired device.
High 9 finest drip e-mail software program in 2024
Now that you already know what to search for, right here’s a round-up of 9 finest drip marketing campaign software program that may empower your e-mail advertising and marketing technique.
1. GetResponse
Topping our record of finest e-mail drip software program is GetResponse, our very personal. We created GetResponse that will help you automate your e-mail advertising and marketing efforts and improve conversion charges.
GetResponse features a wealth of options tailor-made for sending interesting drip e-mail campaigns. The drag-and-drop e-mail builder, as an illustration, provides you a seamless expertise when crafting your e-mail campaigns. You’re certain of responsive and well-optimized emails.
Key GetResponse options
- AI assistant: Permits you to ship emails sooner. Use the OpenAI-empowered e-mail and topic line generator to optimize your emails.
- Autoresponders: Create automated e-mail sequences or autoresponders triggered based mostly on consumer actions and particular timelines. You’ll be able to ship automated welcome emails to subscribers, observe up on purchases, and promote particular gives or occasions.
- Conversion funnels: Assist to create touchdown pages and gross sales funnels straight inside GetResponse. With this characteristic of this finest drip e-mail software program, you may nurture leads by way of their shopping for course of and maximize conversion alternatives.
- Pre-designed e-mail templates: GetResponse has over 200 professionally designed templates to assist create compelling e-mail drips. There are templates for various classes like ecommerce, on-line advertising and marketing, holidays, and so forth. It’s simple to search out one which matches your marketing campaign targets.
- Viewers segmentation: Arrange your contact record based mostly on subscriber pursuits and engagement. This manner, it’s simpler to ship extra focused e-mail campaigns. Additionally, create dynamic segments that replace based mostly on subscriber exercise.
- A/B exams: Take a look at totally different topic traces, e-mail layouts, calls-to-action, and e-mail content material to find what resonates higher along with your e-mail recipients.
Execs
- Free trial that offers you entry to all options.
- Entry to over 2 million free inventory pictures and GIFs for beautifying your emails.
- Detailed analytics for monitoring marketing campaign efficiency.
- 24/7 dwell chat help to help customers.
- Seamless integration with CRM instruments like Hubspot, Salesforce, Zoho, and so forth.
- Simple-to-use e-mail templates.
- Easy consumer interface.
Cons
- Whereas primary capabilities are simple to make use of, extra superior options could require further time to grasp.
Pricing
GetResponse gives a number of pricing tiers based mostly on the variety of subscribers and options included:
- Electronic mail advertising and marketing: Begins with $15.6/month, paid yearly— for as much as 1,000 subscribers, together with limitless newsletters, autoresponders, e-mail & touchdown web page templates, and sign-up kinds.
- Advertising automation: $48.4/month for as much as 1,000 subscribers. Consists of further options like event-based workflow, predictive e-mail supply, and superior segmentation.
- Ecommerce advertising and marketing: $97.6/month for as much as 1,000 subscribers. Has superior options like deserted cart restoration, fast transaction emails, promo codes, and product recommendations.
- GetResponse Max: Begins from $1099/per thirty days. Presents {custom} pricing for bigger companies that require superior options and devoted account help.
GetResponse’s pricing construction is designed to accommodate numerous enterprise sizes, making it a versatile alternative in the event you’re trying to implement efficient drip e-mail advertising and marketing methods. Whether or not you’re a digital marketer, course creator, coach, or in any enterprise, GetResponse is available on your use.
2. ConvertKit
ConvertKit is an e-mail advertising and marketing platform with a wide range of options. It lets you handle your e-mail record and interact subscribers with automated drip campaigns.
The drip marketing campaign software program is constructed for creators like bloggers, podcasters, coaches, and so forth. It has a easy e-mail builder and a pleasant number of templates at your disposal.
Key ConvertKit options
- Easy editor: Create emails with numerous parts— buttons, pictures, or movies–in a couple of minutes to interact your recipients.
- Automation: Ship automated e-mail campaigns based mostly on numerous consumer touchpoints and actions.
- Signal-up type and touchdown pages: Create landing pages and add sign-up kinds to gather e-mail addresses.
- Tags and segments: Arrange your e-mail record so you may ship emails based mostly on their pursuits.
- Analytics: Get high quality stories to evaluate the efficiency of your campaigns.
Execs
- Clear consumer interface
- Superior automation for higher personalization
- Visible workflow builder that’s simple to make use of
- Available buyer help.
Cons
- No drag-and-drop e-mail builder
- Primary analytics
- No help of A/B testing for e-mail sequences
Pricing
ConvertKit’s pricing plans embody:
- Free: Permits just one consumer to handle as much as 10,000 subscribers with 1 primary automation and 1 e-mail sequence. Presents limitless touchdown pages, opt-in kinds, and e-mail broadcasts. Consists of viewers tagging and segmentation.
- Creator: $100/month, paid yearly for as much as 10,000 subscribers. Consists of limitless visible automation and e-mail sequences. Has sensible suggestions, third-party integrations, API entry, touchdown pages, and polls.
- Creator Professional: $140/month for as much as 10,000 subscribers. Has extra superior automation options, subscriber engagement scoring, and deliverability reporting.
3. Brevo
Brevo, previously Sendinblue, is subsequent on this record of finest drip marketing campaign software program to discover. The e-mail advertising and marketing platform gives numerous options for creating good e-mail drips.
Brevo is a lovely alternative in the event you’re a small enterprise and startup trying to talk along with your buyer base by way of customized emails.
Key Brevo options
- Prepared-made automation workflows: Use these to assist increase your viewers engagement. Arrange autoresponders to ship drips for various eventualities like birthdays, deserted carts, welcome emails, and so forth.
- Drag-and-drop builder: Create and customise your e-mail content material with this easy-to-use builder.
- AI topic line and e-mail generator: Save time creating e-mail content material with this key characteristic of this device on our record of the most effective drip marketing campaign software program options.
- Superior segmentation: Create totally different recipient teams utilizing “filters” or “attributes.”
- Multichannel drips: Attain customers throughout different platforms like SMS and WhatsApp.
- Detailed analytics: Monitor your marketing campaign efficiency with complete analytics information
Execs
- Simple to navigate consumer interface
- Easy marketing campaign builder that’s prepared to make use of
- With free plan
Cons
- Restricted number of e-mail templates
- Restricted integrations in comparison with different e-mail sequence instruments.
- Buyer help could not at all times be as responsive, in keeping with some customers
Pricing
Brevo gives a number of pricing tiers based mostly on the variety of emails despatched per thirty days:
- Free: Consists of limitless contacts and as much as 300 emails per day. Has customizable e-mail templates, a drag-and-drop editor, transactional emails, and so forth.
- Starter: $9/month for as much as 5,000 emails per thirty days. No each day sending restrict. Has primary reporting and analytics.
- Enterprise: $18/month for as much as 5,000 emails per thirty days, plus advertising and marketing automation, AI predictive sending, Multi-user entry, touchdown pages, A/B testing, and superior statistics.
- Enterprise: Customized pricing for bigger companies with superior necessities.
4. ActiveCampaign
ActiveCampaign is a advertising and marketing automation and gross sales CRM platform you need to use to take care of engagement along with your leads.
The e-mail drip marketing campaign software program has a pleasant consumer interface with superior automation capabilities.
Key ActiveCampaign options
- Visible advertising and marketing automation: Select from over 135 triggers and actions when constructing your drip e-mail sequence. There are additionally pre-built automation recipes to make the method simpler.
- Predictive sending: Automate emails for when leads are most certainly to interact. The AI help helps you create well-optimized e-mail templates on your drip campaigns.
- CRM platform: Use this to prepare consumer interactions and automate your complete gross sales course of.
- Constructed-in analytics dashboard: No want to depart ActiveCampaign to trace your marketing campaign efficiency. The info you want is on the platform’s dashboard.
Execs
- Responsive consumer interface
- Handy cell app
- Wealthy e-mail template library
- Easy contact administration and record creation
Cons
- Buggy e-mail editor at occasions, in keeping with some consumer evaluations
- Troublesome to navigate stories
Pricing
ActiveCampaign gives a 14-day free trial. Pricing plans embody:
- Starter: Begins at $15/month for as much as 10,000 contacts, 1 consumer, multi-step advertising and marketing automation, emails, and A/B testing for emails.
- Plus: $49/month for all the things in Starter. Additionally gives limitless automation triggers, net kinds, and touchdown pages.
- Skilled: $79/month for as much as 12,000 contacts. Consists of superior automation, generative AI, conditional content material, and predictive sending.
- Enterprise: $145 per thirty days. Consists of Advertising CRM, 900 automation recipes, and {custom} objects.
5. Mailchimp
That is one other drip e-mail advertising and marketing software program answer with in depth options you need to use to attach along with your target market with well timed emails.
Mailchimp is the most effective drip marketing campaign software program in the event you want to create automated emails based mostly on numerous buyer interactions.
Key Mailchimp options
- Buyer journey builder: The characteristic helps you to design automated workflows and information clients by way of their shopping for course of.
- AI content material optimizer: This characteristic analyzes e-mail content material and supplies recommendations based mostly on e-mail advertising and marketing finest practices.
- Function for transactional emails: Ship triggered emails based mostly on purchaser exercise like order affirmation, welcome emails, transport updates, and so forth.
- Constructed-in analytics: Monitor e-mail metrics like open charges, click-throughs, conversions, and so forth.
- Multivariate A/B testing: Optimize e-mail campaigns by testing totally different e-mail variations
Execs
- Simple to arrange and navigate
- With cell software.
- In depth number of native and third-party integrations.
- In-depth reporting which additionally consists of geo-tracking and Google Analytics
Cons
- Free plan has restrictions. As an example, there’s a cap on the variety of emails you may ship per thirty days.
- Dear superior options
- Fees for unsubscribed and inactive contacts in your record
Pricing
Mailchimp gives a number of pricing tiers based mostly on the variety of subscribers:
- Free Plan: $0/month, permitting as much as 1,000 subscribers. Has customized help for 30 days, restricted reporting options, e-mail templates, topic line helper, and different primary options.
- Necessities: $13/month for 10,000 contacts and a most of three customers. Presents as much as 4 journey factors, kinds, touchdown pages, and A/B testing.
- Customary: $20/month for as much as 12,000 subscribers. Permits as much as 6,000 emails month-to-month. Comes with superior segmentation & reporting, customized onboarding, custom-coded e-mail templates, and extra.
- Premium: $350/month for as much as 15,000 subscribers. Presents limitless seats & audiences, as much as 200 journey factors, devoted onboarding, dynamic content material, and superior segmentation.
6. Buyer.io
Customer.io is primarily a buyer engagement platform that additionally permits companies to create customized e-mail drips.
Customer.io is a perfect drip e-mail marketing campaign software program answer for technically inclined groups trying to enhance communication with prospects and clients.
Key Customer.io options
- Visible workflow builder: Use it to automate advanced drip campaigns and buyer journeys.
- Textual content-based and drag-and-drop editors: You’ll be able to create drip e-mail campaigns in minutes with these instruments.
- Omni-channel messaging: Attain subscribers by way of e-mail, SMS, and in-app, too.
- Knowledge activation: Permits you to share your advertising and marketing marketing campaign information with different buyer administration platforms by way of direct integrations, webhooks, or RESTful APIs.
- Marketing campaign efficiency evaluation: Acquire entry to useful insights and experimentation instruments to evaluate your marketing campaign efficiency.
Execs
- Spectacular segmentation functionality
- Good buyer help and useful documentation.
- Integration with eCommerce instruments like WordPress, WooCommerce, and Prestashop.
Cons
- No free model.
- Thought-about one of many dearer choices amongst different drip e-mail instruments.
- Tailor-made to extra tech-savvy customers, so there’s a steep studying curve.
- Comparatively excessive worth for premium model in the event you’re coping with a big contact dimension.
Pricing
Customer.io gives a tiered pricing construction based mostly on the variety of contacts and emails despatched:
- Necessities Plan: Begins at $100 per thirty days. Helps as much as 5,000 contacts and consists of 1 million emails per thirty days. Supplies entry to core options like automation, segmentation, and analytics.
- Premium Plan: $1,000 per thirty days. Presents {custom} pricing based mostly on the variety of contacts and emails, together with superior options resembling devoted help and enhanced analytics.
- Enterprise plan. Plan for greater corporations. Customer.io gives a 14-day free trial as properly.
7. HubSpot
HubSpot is an all-in-one advertising and marketing hub that lets you create high-engaging e-mail drips. The e-mail advertising and marketing platform is constructed on Hubspot’s CRM, making it simpler to create a extra detailed buyer database. This is useful when you’ll want to arrange your e-mail lists.
You need to use HubSpot’s automation instruments to streamline your buyer journey. Arrange automated drips based mostly on buyer’s searching habits, demography, and different attributes.
Key Hubspot options
- Personalization with sensible content material: Personalize emails through the use of {custom} discipline information (like recipient or firm identify).
- Drag-and-drop e-mail builder: Create interesting and responsive emails with none coding data. There are additionally good and accessible e-mail templates accessible.
- Complete analytics: Acquire entry to detailed analytics and reporting that help you monitor your e-mail efficiency.
Execs
- All-in-one advertising and marketing answer.
- Useful assets to help you in navigating the platform.
- In depth integration of apps and APIs.
Cons
- Difficult to customise e-mail templates.
- A/B testing not allowed in primary and professional packages
- Paid technical help.
Pricing
HubSpot gives a wide range of pricing tiers based mostly on the options and variety of contacts:
- Advertising hub starter: $15 month-to-month. Consists of 1,000 advertising and marketing contacts, e-mail advertising and marketing, kinds, dwell chat, and easy advertising and marketing automation.
- Starter buyer platform: $15 month-to-month. Permits as much as 1,000 subscribers and consists of extra superior, gross sales, service, content material, and operations software program.
- Advertising hub skilled: $800 month-to-month for as much as 2,000 subscribers and three seats. Consists of {custom} reporting, dynamic personalization, and omni-channel advertising and marketing automation.
- Advertising hub enterprise: As much as $3,600 month-to-month. Consists of 5 seats, 10, 000 e-mail contacts, buyer journey analytics, organized groups, and {custom} objects.
8. SendX
SendX gives a seamless platform for creating tailor-made e-mail drip campaigns. It has an intuitive workflow builder and superior automation capabilities.
The platform caters to companies trying to simplify e-mail advertising and marketing efforts.
Key SendX options
- Drag-and-drop drip sequence builder: Create high quality drip sequences in seconds with SendX intuitive device.
- Auto-trigger: Design automated sequences based mostly on occasions or consumer actions.
- Tags and segmentation: Group contacts based mostly on related standards to personalize your campaigns.
- A/B exams: Evaluate e-mail variations to ship extra relatable campaigns to your viewers.
- Heatmaps: See which elements of your emails obtained the best clicks so you may optimize your emails accordingly.
- Pop-up kinds and touchdown pages: No have to look elsewhere on your lead technology. Create your kinds and touchdown pages from throughout the SendX platform.
Execs
- SendX has pre-built e-mail templates and helps bulk contact importation.
- Sturdy segmentation and tagging options.
- You’ll be able to resend emails to non-openers with one click on.
Cons
- Whereas SendX gives integrations with widespread platforms like Zapier, the choice could also be extra restricted in comparison with some opponents.
Pricing
SendX gives a number of pricing tiers based mostly on the variety of subscribers. The bottom plan begins from $7.49 for 1-1,000 subscribers. There are different packages like
- $14.99 for 1,001 – 2,500 subscribers.
- $29.99 for two,501-5,000 subscribers.
- $39.99 for five,001 – 10,000 subscribers.
There are additionally a few larger plans for extra subscribers and a {custom} plan for greater than 100,000 subscribers.
9. Sender
Sender is an SMS and e-mail drip advertising and marketing software program answer you need to use to interact along with your viewers and simplify your buyer journeys.
Sender is nice for establishing automated sequences for a wide range of functions— onboarding, promotions, transactions, and so forth. The platform is good for small and medium-sized companies or eCommerce shops.
Key Sender options
- Sequence automation: Create sequences based mostly on predetermined triggers like clicks, dates, product purchases, cart abandonment, and so forth.
- WYSIWYG e-mail editor: Design advanced HTML emails with out coding experience.
- Template library: Use professionally designed e-mail templates on your campaigns.
- Dynamic content material: Create emails that change based mostly on particular recipient attributes or engagement habits.
- Viewers segmentation: Divide contacts into focused teams for extra related messaging.
- Analytics: Entry in-depth stories about your marketing campaign efficiency.
Professional
- Superior automation options that enable for extremely customized e-mail sequences.
- Limitless emails you may ship in all paid plans
- Dynamic content material testing accessible earlier than launching your marketing campaign.
Cons
- No touchdown web page builder.
- Some templates not mobile-responsive
- Tasking setup and verification course of, in keeping with some customers.
Pricing
Sender gives a wide range of pricing tiers to accommodate totally different enterprise wants:
- Free Plan: Permits as much as 2,500 subscribers and 15,000 emails per thirty days, entry to e-mail automation, signup kinds, and popups.
- Customary: $15.83 per thirty days for as much as 2,500 subscribers, 30,000 emails month-to-month, SMS, multi-user entry, and all the things within the free plan
- Skilled: $29.17 per thirty days for as much as 5,000 subscribers, 60,000 emails, free SMS, animated countdown timers, superior automation, precedence help, and extra.
- Enterprise: Customized pricing for bigger organizations. Comes with extra superior options and devoted help.
Conclusion
Profitable e-mail drips depend on the precise software program. So, look out for key options like automated lead segmentation, e-mail personalization, and an easy-to-use marketing campaign builder when selecting software program on your e-mail drip campaigns. Additionally, go for a platform with good buyer help and honest pricing.
That mentioned, every of the drip marketing campaign instruments we highlighted gives a novel mix of options and is appropriate for a wide range of use instances. With GetResponse, you may have a wealthy mixture of options like touchdown pages, e-mail automation, personalization, A/B testing, and conversion funnels. We considered your quick and long-term wants when creating GetResponse for e-mail advertising and marketing. These options had been put collectively to make sure you can create high-converting drip emails.
Haven’t determined but which platform to make use of on your e-mail drip campaigns? Give GetResponse a go now!
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