Mozilla, based by Netscape staff in 1998 as a supply of free internet software, teamed up with world branding company Jones Knowles Ritchie on a rebrand aimed toward encouraging individuals to “reclaim the web as a world public useful resource, open and accessible to all.”

The rebranding effort integrated suggestions from Mozilla staff, the broader Mozilla group, and company specialists, to make sure that the completed product represented various voices and the corporate’s values.

“Since open-sourcing our browser code over 25 years in the past, Mozilla’s mission has been the identical—to construct and assist expertise within the public curiosity, and spark extra innovation, extra competitors, and extra alternative on-line alongside the way in which,” Mozilla president Mark Surman stated in a press release. “Despite the fact that we’ve been on the forefront of privateness and open supply, individuals weren’t getting the total image of what we do. We have been lacking alternatives to attach with each new and present customers. This rebrand isn’t only a facelift—we’re laying the muse for the following 25 years.”

Main with the Mozilla title was a key part, as the corporate wished to focus on its broader influence and its community-building efforts, open-source assets for builders, and privateness merchandise, and never simply its Firefox net browser, its best-known product.

The rebrand, which Mozilla and JKR known as the “Grassroots to Authorities” design system, is aimed toward connecting all stakeholders on the web, from native grassroots initiatives to on a regular basis individuals, to authorities advocacy teams.

The flag is supposed to signify Mozilla’s “activist spirit” and mission to “reclaim the web,” combining an M for Mozilla with an deliberately displaced pixel as a nod to the corporate’s Tyrannosaurus rex image, designed by Shepard Fairey at launch.

Icons impressed by the flag image hook up with the corporate’s broader id system, and the brand new simplified layouts use a modular system, underpinned by a sq. pixel grid.

JKR world government inventive director Lisa Smith added, “Mozilla isn’t your typical tech model; it’s a trailblazing, activist group in each its mission and its method. The brand new model presence captures this uniqueness, reflecting Mozilla’s refreshed technique to ‘reclaim the web.’ The fashionable, digital-first id system is all about constructing actual model fairness that drives innovation, acquisition, and stands out in a crowded market.”