Best AI Tools for B2B Marketing in 2024

Because the cofounder of a boutique B2B advertising company, I’m at all times in search of one of the best AI instruments for B2B advertising — partly for me and partly for my purchasers.

The extra time I spend getting acquainted with automation and AI, the extra comfy I’ve grow to be with the real advantages AI can carry to advertising and enterprise.

On this article, I’m sharing, in no specific order, one of the best AI instruments for advertising in 2024. I’ve included my expertise with them, why they’re nice, their distinctive options and pricing, and who I believe can profit most from the software.

Desk of Contents

Why use AI instruments for B2B advertising?

In accordance with HubSpot’s AI Trends for Marketers survey of 1,062 US advertising and promoting professionals, the most important concern about adopting AI is that it’ll exchange jobs.

Nearly 50% of entrepreneurs surveyed voiced considerations about job safety. This fascinates me, particularly as a result of 68% stated AI has helped develop their careers.

Personally, I’ve not strongly felt this fashion as a result of I imagine that advertising is, and at all times shall be, about human-to-human connection — and AI merely can’t try this.

I left the troubles about utilizing AI instruments in B2B advertising behind me way back and now embrace what AI instruments supply.

That stated, though I don’t share the sentiment, I do perceive the priority. I might argue that AI instruments can accomplish that a lot of our work, however not one of the actual great things or the issues we love! As entrepreneurs, we nonetheless get so as to add the human contact, however we are able to “outsource” lots of the much less fascinating work to AI.

Let’s take a look at how we are able to use AI to create a extra environment friendly workflow and release our time to do what we do finest.

• Generative AI might help us write content material sooner. In my view, there’s a time and a spot for generative AI. Some content material advantages massively from its enter, and a few content material simply wants totally the human contact. I’ve used generative AI for emails, my web site, paragraphs inside articles, and even some articles which are nearly totally written with AI.
• AI and automation in venture administration instruments imply that advertising initiatives will handle elements themselves. Just lately, I’ve arrange ClickUp automation, which left me mindblown and questioning why I didn’t embrace it earlier! Venture administration instruments like Movement will set up your week based mostly on process priorities, obtainable time, and desired schedule.
• Computerized Speech Recognition (ASR) is the kind of AI you’ve possible seen in your conferences; Fireflies AI will transcribe your conferences. Loom does the identical with its video transcription. The AI is leveled up when it additionally pulls out key factors and actions, so you already know precisely what that you must do after a gathering.
• Predictive evaluation in CRMs appears at prospects patterns, serving to gross sales and advertising to make data-driven selections about what to do subsequent.

I might proceed, however we’ll focus on the small print of AI options in B2B advertising instruments within the subsequent part.

Earlier than we get into that, although, let me offer you a high tip for utilizing AI marketing tools: don’t attempt to do it .

74% of marketing professionals say that AI utilization will increase by present instruments. This is smart.

Begin by including layers of AI in instruments your staff already makes use of and is comfy with. The possibilities are they’ll be used to the software’s interface in order that they are going to be much less intimidated.

Additionally, the AI options of the instruments you’re already utilizing ought to complement present workflows.

Okay, let’s get into it. Right here’s my round-up of the 11 finest AI instruments for B2B advertising.

HubSpot is genuinely incredible. I do know, I would say that — however the factor is, it’s not simply me. Crazy Egg and Zapier voted HubSpot one of the best free CRM.

HubSpot does lots out of the field for brand spanking new customers, and while you get into the paid options, you’ll be unstoppable.

The free model makes it an amazing place to start out for brand spanking new customers and younger companies, and you may assure that HubSpot has what it takes to develop with your corporation.

HubSpot Options

Entrepreneurs love HubSpot’s many options, together with the favored dwell chat, AI content material author, and web site builder.

One nice function of HubSpot is the various integrations. You possibly can join numerous apps and streamline your workflows. In a take a look at, I added my Google Contacts to the CRM, which had been simply synced and prepared for advertising.

HubSpot AI Options

HubSpot’s AI features are huge, and it’s really placing AI to the take a look at and including unbeatable performance. I gained’t get by all of them on this article, however listed here are some favorites for B2B entrepreneurs.

Whenever you create web site pages or touchdown pages, you’ll be able to construct your website from scratch or generate them utilizing AI.

The identical goes for creating content material. HubSpot has a wonderful copywriting AI; you’ll be able to generate a whole article or electronic mail utilizing AI.

In the case of AI content material, I have a tendency to make use of it as a place to begin after which edit it after. 86% of marketers agree that is what works.

I examined the generative AI and located it very straightforward. You enter the subject that you just need to write about. Subsequent, the AI software will allow you to select a title from 5 generated choices, and voila! You’ll have your weblog put up define.

Nonetheless uncertain? Nicely, 85% of marketers and sales pros agree that AI is a very efficient software for content material creation and high quality.

HubSpot Limitations

Whereas HubSpot does lots at no cost, you need to improve your account if you would like one of the best from the system. You pay for added customers, however Advertising Hub Skilled consists of three seats.

Pricing

The Marketing Hub Professional unlocks lots of performance and AI for B2B entrepreneurs. Costs begin from $15 a month per seat to $800 a month for bigger companies needing extra performance.

See the full pricing breakdown.

G2 Critiques & Rankings

Hubspot’s Sales and Marketing Hub is rated 4.4/5, with over 11,000 evaluations. The CMS Hub is rated 4.5/5 factors, with over 1,500+ evaluations.

Greatest For

Hubspot is a superb and complete software for companies of all sizes. It gives a lot at no cost that it’s good for small companies as it’s and is enhanced by the small business AI. HubSpot is undoubtedly complete sufficient for the biggest of companies.

2. WriterZen

WriterZen is a agency favourite of mine. I’ve used it for years. When you’re doing lots of content material advertising, Search engine marketing, and weblog writing, you need to contemplate WriterZen as a result of the performance and worth of this software make it very reasonably priced.

The staff is incredible. They’re a passionate bunch and dedicated to creating one of the best content material software. I met all of them a few years in the past after I visited their workplaces, and we chatted about AI, content material, and Search engine marketing.

The software is principally for content material writing. I like creating briefs with it, however you may as well write articles with the generative AI and handle your whole content material manufacturing inside the software.

There’s a superb key phrase clustering software that works by analyzing rating pages, additionally ideation instruments, plagiarism checkers, and a lot extra.

WriterZen Options

I’ll run by a couple of options, then give attention to my favourite and most used a part of WriterZen, the Content material Creator function.

WriterZen’s Matter Discovery function is a superb start line if you happen to need assistance discovering subjects. You begin with a head subject, equivalent to “advertising options.” Then, the software does the onerous be just right for you, delivering content material subjects.

Key phrase Explorer and Key phrase Planner options help the planning part of content material manufacturing. WriterZen will discover key phrases for you.

Now, onto Content material Creator, my favourite function. This function helps you write aggressive content material. You are able to do all the pieces from key phrase analysis to SERP evaluation to writing, all inside the similar workflow and window.

This function gives generative AI for title tags, meta descriptions, full article outlines, and the article itself.

I’ve a full video displaying how I exploit this a part of WriterZen, together with the AI options.

WriterZen AI Options

As proven within the video above, the AI options inside WriterZen might help you:

• Generate a aggressive Search engine marketing-driven temporary based mostly on what’s already rating. I like to recommend increasing this to incorporate your direct expertise. It is not sufficient to do what everybody else is doing and count on to rank.
• Write title tags, meta descriptions, and even the complete article with AI if you would like. I’ve began many articles this fashion, then edited them till happy.

WriterZen Limitations

You possibly can’t entry one of the best instruments utilizing the free model. Though it’s wonderful for briefing and writing, key phrase analysis isn’t nearly as good as a software like Semrush or Ahrefs as they are going to have massive databases.

Pricing

The most effective a part of WriterZen’s pricing is that you just pay for it as soon as and get lifetime entry. There’s additionally a free trial and a money-back assure.

You possibly can entry all the pieces for $405 and by no means pay one other penny. WriterZen boldly compares themselves to different instruments.

G2 Critiques & Rankings

WriterZen has 201 reviews in G2 and has a ranking of 4.7/5.

Greatest For

This software is nice for content material advertising groups who want assist with the Search engine marketing layer of content material technique.

3. ChatGPT

I believe everybody has a minimum of tried ChatGPT at this level.

Find it irresistible or detest it, you merely can’t argue that ChatGPT is a superb software that may drastically improve B2B advertising. When you’re nonetheless unconvinced, I’ll share a few of its options and methods I’ve used it.

ChatGPT Options

Most individuals most likely flip to ChatGPT for its generative AI and writing weblog content material, however it might accomplish that rather more than that.

Since that could be a well-known use for the software, I’ll give attention to different options equivalent to picture era, knowledge evaluation, and coding.

ChatGPT AI Options

DALL-E lets you flip your creativeness into photos. Merely immediate the generative AI along with your desired picture, and DALL-E will return one thing you need to use in your web site or different digital channels.

The pictures are good, however that you must test them rigorously. I’ve seen generative AI photos on web sites, and if you already know what to search for (the fingers), you’ll be able to spot a generative AI picture fairly simply.

I encourage folks to make use of their very own photos, however generative AI photos serve a function. I observe the rule that generative AI is okay if a picture is simply there for adornment.

I’ve relied on ChatGPT lots after I’m producing code. I exploit it lots for schema.

It’s not at all times good, but when I need to add code to a website I’m engaged on, ChatGPT will get me to my desired end result or shut sufficient {that a} developer is making tweaks moderately than doing the entire process.

Equally, you’ll be able to code instruments and calculators that may act as nice lead magnets in your website.

As a content material marketer and Search engine marketing, I typically cope with massive datasets, like key phrases. You possibly can add recordsdata to ChatGPT, and it’ll return tidy knowledge. Utilizing ChatGPT on this manner saves me hours.

ChatGPT Limitations

ChatGPT is fairly limitless when you begin paying for it. Iterating photos is poor. It tends to not perceive a request to tweak one thing on an already generated picture.

Pricing

The free model provides you entry to GPT-4o mini. Nonetheless, if you wish to use all of the ChatGPT options, the improve will value you $20 monthly. I’ve used each the free and paid model. Begin with free and see the way you go.

G2 Critiques & Rankings

ChatGPT is rated 4.7/5 with over 580 evaluations.

Greatest For

This is a superb AI software for any B2B marketer. I battle to consider anybody who wouldn’t profit from ChatGPT.

4. Loom

I like Loom. It’s a wonderful recording software total. It’s not good, and I’ll focus on that within the limitations part beneath. That stated, I pay for Loom Enterprise, and the additional to make use of the AI options is nicely definitely worth the $5.

Loom Options

Loom is a video recording software program. I exploit it to speak with purchasers, show instruments, ship proposals, and create onboarding and coaching paperwork.

You possibly can share your video by simply producing a shareable hyperlink. Loom tracks video views, feedback, and extra.

There’s a desktop app, a browser model, and a Chrome extension. I extremely advocate the app, which, in my expertise, has the fewest issues and is least prone to glitch.

Loom AI Options

Loom makes use of fairly a little bit of AI.

You possibly can generate video transcripts with computerized speech recognition (ASR), which is useful. I’d go so far as to say that Loom’s ASR is likely one of the finest I’ve used. I by no means edit it as a result of it is adequate for what I want it for.

You can too edit your video utilizing the trim and sew editor. In comparison with apps like TikTok or CapCut, the modifying function will not be one of the best on Loom, however it’s adequate.

It’s enhanced with the Loom AI package, which you do need to pay for, however the AI will lower any pauses and filler phrases.

Plus, the AI will generate a video abstract and chapters. I typically edit the chapters however barely contact the abstract; it’s adequate.

Loom Limitations

There are a couple of limitations with Loom. The free bundle limits you to 25 movies and 5 five-minute length. To be truthful, I do assume that’s beneficiant sufficient, although I used to be on the free model for ages.

As talked about, the video editor might be higher.

Loom will not be actually a video generator within the sense that you’re creating artistic movies; it’s actually for recording processes and your display. Nonetheless, there are AI video generators and different instruments to assist with that.

My largest gripe with the software program is that it does appear to glitch; movies don’t at all times save. Once I load the app, it minimizes my browser the primary time I exploit it, however it’s high-quality the second time.

These little bugs irritate me, however not sufficient, as I nonetheless use it.

To Loom’s credit score, each time I’ve had issues, buyer assist has responded shortly and resolved a lot of my points.

Pricing

Loom prices $12.50 a month if paid yearly. You possibly can optionally add Loom AI for $5 per person. The additional $5 is value it for me, however I most likely use Loom a minimum of each different day.

G2 Critiques & Rankings

Loom is rated 4.7/5 with over 2000 evaluations.

Greatest For

Loom is nice for day-to-day advertising groups seeking to showcase demos, file coaching, and create onboarding movies. If that you must do lots of modifying, you’ll be able to nonetheless use Loom, however you may need to obtain the video and edit it elsewhere.

5. Fireflies AI

Gone are the times when a VA or junior staff member was dropped at take assembly minutes. In 2024, that is dealt with totally by AI, and when Fireflies is nearly as good as it’s, why wouldn’t you?

For probably the most half, I discover Fireflies to be fairly correct, and I respect motion factors being delivered on to me. It prevents folks from being distracted whereas taking notes, so everybody can interact absolutely within the assembly.

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Fireflies AI Options

Fireflies integrates with many apps, equivalent to Asana, Airtable, ClickUp, Google Meet, Google Docs, HubSpot, Monday.com, Notion, Zoom, Skype, Trello, Slack, and lots of extra.

When you combine an app (e.g., Zoom), this software will be a part of the assembly and electronic mail you a transcription on the finish.

Usefully, there’s a subject tracker the place you’ll be able to create subjects that enable you to search and spotlight related elements of conferences shortly. This function is barely obtainable for the premium plan.

You possibly can add an audio or video file to generate a transcript. Relying in your file dimension, it is going to be processed in 10-Quarter-hour. This helps codecs like MP3, MP4, WAV, and M4A.

AI Options Inside Fireflies AI

One nice function is the magic soundbites. You need to use the facility of AI to create new media out of your video or audio. For instance, the Magic Soundbites app will robotically generate a spotlight reel on your conferences.

Though not strictly advertising, all of it performs a job: you’ll be able to generate a scorecard to price the efficiency of gross sales reps.

Fireflies Limitations

The free model solely consists of 800 minutes of video storage. That’s, nevertheless, fairly cheap.

Pricing

The free plan could be very cheap as a place to begin. If you’d like entry to extra options, you can begin at $18/month, rising to $29.

G2 Critiques & Rankings

Fireflies.ai has 4.8/ 5 out and 448 evaluations.

Greatest For

That is finest for people and companies, notably these out and in of conferences often and need to save time.

6. Microsoft Readability

Any good B2B marketer ought to take note of how their web site features for the person. Microsoft Readability reveals how guests work together along with your website.

The setup could be very simple. You merely add code to your web site. For a savvy web site administrator, you gained’t even want a developer.

Microsoft Readability Options

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Readability is free to make use of. It has evaluation and reporting options, and you will get fairly granular. Below recordings, you’ll see your web site guests’ exercise, Consumer ID, location, and browser and gadget particulars — MacOS, IOS, PC, and many others.

Heatmaps, as pictured, present the place customers click on or scroll. That is the info that B2B entrepreneurs have to create the very best pages for conversion.

As soon as you already know the place and what your customers click on, you’ll be able to develop a web page that helps funnel visitors to conversion.

Microsoft Readability AI Options

Copilot is Microsoft Readability’s AI accomplice. It’s free, and you need to use pure language that can assist you perceive your web site’s efficiency.

Microsoft Readability Limitations

I’m struggling to search out limitations. It’s utterly free and does what you need it to. It’s speculated to be higher than alternate options because it’s not too “heavy” on the positioning and, subsequently, doesn’t gradual it down as a lot.

Pricing

Readability is free to make use of ceaselessly.

G2 Critiques & Rankings

With 36 whole evaluations, Clarity is rated 4.5/5.

Greatest For

Microsoft Readability is nice for anybody with a web site. For B2B entrepreneurs, you can also make data-driven selections. Even if you happen to’re not prepared for this but, I’d advocate getting Readability on the positioning so that you begin gathering the info.

7. ClickUp

It took me some time to heat as much as ClickUp, an AI project management tool, however the extra I exploit it, the extra I like it.

Venture administration instruments are a should for me.

As a marketing consultant, I see manner too many advertising groups hoping actions get executed after conferences or working in Google Sheets. A superb venture administration software with nice AI features greatly benefits work effectivity.

ClickUp is free to start out with and does rather more out of the field than its rivals.

ClickUp Options

You possibly can import duties from earlier instruments, together with Monday, Asana, Trello, and Notion, or an Excel and CSV file if you happen to already use one other venture administration software.

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One of many higher options of ClickUp is that automations can be found on the free model.

Inside my very own ClickUp board, I exploit automation for brand spanking new duties, that are robotically assigned to me and populated with descriptions and priorities.

Considered one of my favourite options is the shape view. As pictured beneath, the shape lets you ask for particular particulars from anybody, even these not utilizing your ClickUp setup. Info offered on the shape can populate your subsequent ClickUp process. This function has significantly sped up workflows and elevated accuracy for me.

ClickUp AI Options

Like most good venture administration instruments in 2024, ClickUp has a generative AI function. You need to use this to write down job descriptions and duties, summarize notes, and extra.

You possibly can ask the AI questions like what duties you have got, what’s subsequent to do, and extra. It may be sooner than navigating to your duties/boards, particularly if you happen to’ve obtained lots occurring inside the software program.

With ClickUp Mind, you’ll be able to shortly create drafts of your venture plans and subtasks out of your process particulars and even get real-time venture updates with out opening the duty.

For entrepreneurs, you’ll be able to combine with docs outdoors of ClickUp. For instance, you’ll be able to simply add Google Docs as a view. I exploit this function for content material briefings.

ClickUp Limitations

The free model solely has 100 MB of free storage, and friends have to be granted full entry (no permissions). It solely has 5 areas, and the free model solely permits 100 makes use of when utilizing customized fields.

Though restricted, that is cheap for the free model. Solo entrepreneurs and small companies may discover this very workable for them.

Pricing

The Enterprise Plan prices $12 per member/month, and the Enterprise Plus is $19 per member/month.

G2 Critiques & Rankings

ClickUp’s G2 rating is 4.7/5, with over 9,700 evaluations.

Greatest For

I might go so far as to say that anybody may gain advantage from ClickUp, but it surely’s definitely ideally suited for groups seeking to work extra effectively.

8. LinkedIn

At this level, everybody is aware of about LinkedIn, however not everybody makes use of this skilled social media platform to its fullest extent.

LinkedIn is accountable for the overwhelming majority of my B2B leads. I simply like it.

LinkedIn Options

Everyone knows LinkedIn because the social media platform, so I’m not going to speak an excessive amount of about that, although there are AI options there for feedback and generative AI to write down in mail and messages.

The primary options for B2B entrepreneurs are promoting options, a gross sales navigator, and recruitment instruments.

LinkedIn AI Options

For entrepreneurs posting on LinkedIn (which you completely needs to be), generative AI might help you write an ideal put up.

Like many instruments, it’s straightforward to make use of inside the interface. I might criticize the AI on LinkedIn; I don’t like it, however I’m all about being genuine and having fun with the writing.

Gross sales Navigator is a superb (however paid) function that may enable you to join with exactly the correct folks.

This function lets you establish your audience based mostly on a number of filters, together with firm, seniority, and extra. As a substitute of wading by profiles, now you can use Account IQ, which is able to summarize all the pieces that you must know.

LinkedIn Limitations

LinkedIn is free to make use of for posting, viewing profiles, making connections, and many others.; for a lot of, these limitations gained’t be a difficulty.

Nonetheless, the free model will restrict entrepreneurs seeking to get actually sensible with their outreach to utilizing LinkedIn Gross sales Navigator, which is paid.

Pricing

A premium subscription begins at $39.99 per month.

G2 Critiques & Rankings

LinkedIn has a number of options, and the reviews for each differ.

Gross sales Navigator has a ranking of 4.3/5 and over 1,900 evaluations.

The Job Search function has 4.5/5 (over 1000 evaluations), and Recruitment Advertising has 4.2/5 (over 800 evaluations).

Greatest For

I’m an enormous LinkedIn fan and genuinely assume that each B2B marketer ought to a minimum of contemplate it for his or her particular person profiles and firm pages.

I like to recommend utilizing particular person profiles alongside firm pages as a result of, as cliche because it sounds, folks do enterprise with folks.

9. Slack

In 2024, everyone seems to be utilizing or has used Slack. We’re all accustomed to it as software program for communication. Slack does have some AI options that you just may not concentrate on. I’ll get into this beneath.

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Slack Options

There are a few options that I like about Slack.

Firstly, you’ll be able to group conversations into channels. For my B2B advertising enterprise, we have now one channel per shopper. Plus, there are some inside channels. Others may use it for various departments or advertising channels.

Secondly, Slack could be very straightforward to make use of when you have got entry to a number of accounts. Over time, you could be invited into a number of Slack channels from purchasers or suppliers. You possibly can handle all of this very simply inside the similar interface.

Lastly, the huddle function is helpful. Typically, you simply want to speak, Huddle permits for fast and impromptu conferences.

Slack AI Options

Slackbot is a helper and messenger. This function reminds you of stuff you haven’t executed but to maintain the workflow transferring.

You possibly can seek for snippets of dialog inside Slack to search out misplaced messages. The AI factor means you’ll be able to search in natural language, asking questions like ” What’s the Q1 gross sales technique?”

The options for navigating Slack are fairly good. You possibly can swipe by conversations to shortly assessment missed messages, and with AI, you may as well summarize conversations.

Slack Limitations

Whenever you use the free model, integration with different instruments is restricted to 10 instruments solely. The messaging function’s 90-day historical past can also be restricted to the #normal channel, and channel posting permission is restricted to the #normal channel solely.

Pricing

The Professional model prices $7.25 per particular person/month, billed yearly. The Enterprise+ Plan is $12.50 per particular person/month.

G2 Critiques & Rankings

Slack has a powerful 32k reviews in G2 and charges 4.5/5.

Greatest For

Slack is finest for companies with groups from numerous places, however I’ve discovered it actually useful even when working inside a bodily workplace.

10. Movement

I believe Motion is nice! I’ve used it for a couple of 12 months. It’s good for managing solo entrepreneurs and perhaps smaller groups.

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Movement Options

This app will enable you to with venture and process administration. Its calendar function lets you robotically plan your day based mostly on duties and priorities.

Movement additionally serves as a grasp calendar, a function that I discovered extremely useful as I work with a number of calendars. I sync my calendar from Google and Outlook, and I count on you could possibly sync Apple Calendar, too.

Movement AI Options

The first AI function inside Movement is its scheduling AI. You give Movement an inventory of duties you full and after they should be accomplished.

You possibly can set recurring duties, so when you set it up, it manages itself every month. The preliminary setup might be time-consuming, particularly as you enter a time estimate for every process.

As soon as that’s executed, although, Movement will handle your whole work day, contemplating process length, obtainable time, and process precedence. It takes the psychological load out of what to do subsequent and ensures you don’t have pockets of wasted time.

Movement Limitations

This software is restricted to venture administration and process group. Whereas the AI facet of it’s wonderful for group, it’s not probably the most multi-use software.

The calendar view irritates me, too. You possibly can view your calendar by day or week, by no means month, which feels commonplace. I did put in a ticket and requested a month-to-month view.

Pricing

For one person, Movement is $19 monthly, however there’s a value per person saving when you have a bigger staff, you’ll pay $12 per particular person.

G2 Critiques & Rankings

Motion has a rating of 4.1/5 and solely 90 whole evaluations.

Greatest For

That is finest for people who would profit from AI taking the psychological load on what to do subsequent.

Don’t Sleep on AI Instruments for B2B Advertising