There’s loads of out there fodder for inventive ideas, even ones that lean on the well-earned cliche of Vegas as a hub for the outrageous, based on Monn, who described the city as “an absurdist grownup playground” and “a spot constructed on insanity.”
“Lots of people come right here with out even a plan,” Monn advised ADWEEK. “They know they’ll step off the aircraft and discover one thing wild taking place.”
A window into rabid fandom
“No matter You Go For”—a non secular cousin to the lauded R&R sequence “What Happens in Vegas Stays in Vegas”—particularly zeroes in on rabid fandom, assembling a set of individuals whose jam is rodeos and cowboy tradition, soccer and its mascots, automobile racing, school sports activities, all-night clubbing and extra.
It was a precedence throughout casting to decide on actors who shared these obsessions, Monn mentioned, whereas placing their pursuits—and their stays in Vegas—in a bigger context.
“In different cities, the occasion is the entire motive you go there,” Monn mentioned. “However in Vegas, the occasion is the pre-game—it’s simply the beginning.”
The advert, shot in late summer time at Mandalay Bay and different native venues, had a fast turnaround time of a couple of month from concept to execution, Monn mentioned.
It additionally has among the finest needle drops in reminiscence with the alt-country tune “Too Previous to Dream” from Nick Shoulders and a standout fly-on-the-wall scene of assorted followers packed like sardines right into a lodge elevator.
The spot will likely be airing on TV this fall and once more within the spring, with media buys in-stadium throughout some NFL video games and spanning the U.S., the U.Ok., and Mexico, and digital placements with media companions equivalent to ESPN.
“No matter You Go For” joins different current R&R tasks for the tourism board, together with “Excessive Celebration” that premiered forward of Tremendous Bowl 58, and the $100,000 sponsorship bundle given in Might to each member of the Las Vegas Aces championship WNBA crew.
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