Las Vegas Tourism Campaign Lets Freak Flags Fly

In sure circles, habits that might be known as “bizarre” or “obsessive” would possibly get the side-eye. However not in Las Vegas, slightly slice of nonjudgmental heaven and a magnet for adventurous people of all stripes—particularly superfans trying to let their freak flags fly.

That’s the take-away from a brand new marketing campaign for the Las Vegas Convention and Visitors Authority from longtime company R&R Partners. The collaborators have debuted “No matter You Go For, Go All Out” with a clown automobile of characters—although no precise clowns—unapologetically sporting their passions on their sleeves.

The 60-second hero spot is the primary work underneath R&R Companions’ new chief inventive officer, Chuck Monn, a 15-year veteran of TBWAMedia Arts Lab who joined the indie store earlier this 12 months after steering celebrated Apple campaigns equivalent to “Shot on iPhone” and “Mac vs PC.”

Monn’s hiring continues R&R Companions’ enlargement of its inventive and management groups, with greater than a dozen workers additions over the previous 18 months, specifically Matt Matzen, previously of Deutsch Los Angeles, as chief advertising and marketing officer; Chiat Day alums David Panzarasa as head of expertise and Kat City as head of built-in manufacturing; and former R/GA and Media Arts Lab exec Richard Oldfield as head of technique.

‘Absurdist grownup playground’

“No matter You Go For,” timed for soccer season mania and the current Vegas Kickoff Basic matchups, indicators a stepped-up stage of exercise to come back from R&R’s fiftieth anniversary, Monn advised ADWEEK.

Whereas holding particulars of future plans near the vest, Monn mentioned the objective of the company’s work with the model will likely be to “be sure Vegas is connecting with tradition” and proudly owning its fame as the final word escape from actuality.