The Chicago-style burger is one other means the Johnnie Walker Blue Label marketing campaign is pairing itself with The Bear, which takes place within the Windy Metropolis. The Bear was an Emmys favourite heading into Sunday night time, giving the second extra potential for larger attain.
“[The Bear] simply set a brand new file for 23 nominations for the comedy class,” Campbell stated. “There’s going to be lots of eyeballs watching this, and it ought to resonate with our viewers.”
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