In terms of the Emmys, Ebon Moss-Bachrach has his priorities straight—or slightly, he has them on the rocks.

At Sunday night time’s 76th Emmys on ABC, Moss-Bachrach, who earlier received an Emmy for Supporting Actor in a Comedy Collection, ready to current the award for Excellent Writing in a Restricted Collection by hanging out at a customized Johnnie Walker Blue Label bar backstage, sipping Blue Label on the rocks.

“Bartender, let me ask you: What goes greatest with a burger?” Moss-Bachrach stated.

“Simple. Johnnie Walker Blue Label,” the bartender replied.

In the meantime, Moss-Bachrach’s co-presenter Taylor Zakhar Perez then discovered him backstage and was coaxed into additionally partaking in a drink earlier than the pair have been referred to as to current.

The second was a primary for the Emmys, incorporating an in-show spirits integration from Johnnie Walker Blue Label, the official spirits associate of the awards present. And it didn’t occur in a single day.

Blue Label bar at the Emmys.
The Johnnie Walker Blue Label bar on the Emmys.Courtesy of Disney, Johnnie Walker

“This has been months within the making,” Josh Dean, vice chairman of Johnnie Walker at Diageo North America, advised ADWEEK, including that it “took a village” to carry it collectively. “We’ve bought a deep partnership with Disney. We actually constructed this relationship and virtually created the situations for these alternatives to occur.”

In line with Dean, although the in-show scene was considerably scripted with the bar being constructed and a storyline in place, there was nonetheless room for Moss-Bachrach to improv and create “moments of magic.” This was additionally the case when Disney beforehand teamed up with Diageo for a Don Julio integration at The Oscars that includes Jimmy Kimmel and Colman Domingo, which additionally allowed for improvisation.


Jimmy Kimmel