You will have seen the time period “owned media” thrown round and puzzled, “how do I maximize ours?” If your organization isn’t activating its owned media correctly, you could be shedding priceless leads earlier than they even get to your website. That’s why we’re taking a deep dive into owned media, to inform you what you should know!
What’s Owned Media?
Let’s make clear precisely what “owned media” is strictly. Within the easiest of phrases, owned media refers to any form of content material or channel that your organization owns. A number of examples of this will embrace your organization’s weblog web page, your social media profile, e-mail campaigns, movies you have got created, or your organization web site.
This type of media is usually created with a goal in thoughts, most frequently to search out leads. Nonetheless, there are different perks to proficiently utilizing owned media, as effectively. Contemplate the next:
- Model Consciousness
- Creating Higher Relationships with Your Clients
- Connecting with Potential Prospects
Whereas there are a number of perks to utilizing owned media, for those who don’t know find out how to correctly curate this content material then you’ll have no general influence in any respect.
Enhancing Your Owned Media Efforts
So, how will you enhance your owned media utilization? KCD PR researched and compiled 4 impactful methods you possibly can juice up your efforts.
Set Targets
Why do you need to enhance your content material? Is it since you need extra leads within the door, or perhaps you simply need to higher join together with your prospects? No matter your motive, it’s best to take into account the rationale behind your efforts, in addition to your viewers. Who you are attempting to talk to must be an necessary facet of creating this goal. Then, set a short-term and long-term objective.
Repurpose Content material
This can be shocking, however do you know that it’s okay to re-use content material you’ve posted earlier than? In actual fact, it’s truly inspired! Contemplate going into the attic and pulling out these previous graphics that you simply used a couple of years in the past that you simply actually favored – make a brand new social media put up with them! Or, perhaps add them to a brand new weblog article.
Check out a few of your previous articles from years in the past and replace them, including newer extra related content material to what’s happening proper now. Then, re-post it in its up to date format. Not solely do audiences like this, however so do search engines like google and yahoo.
Optimize Your Content material
Have you ever heard of search engine marketing (website positioning)? It’s the apply of constructing certain your web site – or content material – ranks increased on completely different search engines like google and yahoo, reminiscent of Google and Bing. This is usually a bit complicated, so we suggest presumably taking a course – or bringing in a professional team that will help you! Issues like earned media, utilizing related key phrases, and optimizing your meta tags can assist in website positioning.
Publish in A Number of Codecs
As we talked about beforehand, defining your viewers is essential. Nonetheless, when you outline your viewers, it would be best to take into account what they’re in search of. In case your viewers is especially Gen Zer’s, you could take into account specializing in a wide range of social media websites, reminiscent of TikTok. Nonetheless, in case your viewers is Gen X, maybe an e-mail advertising and marketing marketing campaign could also be higher suited on your viewers.
Regardless, you by no means need to persist with just one medium. Publishing on a wide range of completely different channels and in several codecs will enchantment to a wider viewers – movies, blogs, social media, and so forth. And bear in mind, consistency is essential.
In case you need assistance together with your owned and earned media, reach out to KCD PR today! We can assist you propose and strategize primarily based in your wants.
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