The 76th Emmys on Sunday solidified simply how a lot the business is altering.

It’s been 9 months for the reason that final iteration of the awards ceremony, which was delayed because of final yr’s Hollywood strikes. Issues are considerably getting again to “regular” in Tinseltown—no matter meaning within the new TV and streaming landscape, which incorporates streamers rebranding, dramas being labeled as comedies, and extra fragmentation than ever.

Schitt’s Creek father and son performing duo Eugene and Daniel Levy took on internet hosting duties for an awards present that honored mega-hits corresponding to The Bear, Child Reindeer, Shōgun, and Hacks. However all through the night time, the shifting TV panorama was at all times prime of thoughts.

Confusion over streamers takes middle stage

There’s little question the streaming house continues to be more and more crowded up to now few years, particularly as main firms merge companies into one or launch new ones, and it appears to be complicated even the night time’s greatest winners.

Hacks star Jean Sensible, who received Main Actress in a Comedy, jokingly confused HBO and Max, the rebranded streamer for HBO, whereas thanking folks in her speech.

“Everyone at HBO. No, Max—no. I’m sorry,” Sensible stated, sighing. “Simply what we wanted, one other community.”

Hosts Eugene and Dan Levy additionally joked about confusion over the pluses within the titles of streamers, with Eugene pondering it meant Apple TV+ was supportive of the LGBTQ+ neighborhood.

The jokes additional emphasised the collective client confusion over streaming companies. And with ongoing consolidation within the business, that theme could also be right here to remain.

The Bear’s comedy confusion continues

After breaking the report for comedy sequence nominations, The Bear went on to have an enormous night time, profitable 11 awards, together with a number of the main performing classes.

Regardless of the sequence persevering with to get acknowledged within the comedy class, many shoppers have identified how the show is often far from funny, exploring household trauma and PTSD, amongst different topics.

However even Hollywood is conscious of the irony. Dan and Eugene Levy joked that “within the true spirit of The Bear,” they wouldn’t make a joke about it.


The Bear actor teamed up with Johnnie Walker Blue Label for an Emmys first.