Partnership integrates Eyeota’s viewers options with Equativ’s SSP, enhancing precision and attain in digital promoting.
Eyeota, a Dun & Bradstreet firm specializing in world viewers options, has fashioned a strategic partnership with Equativ, an unbiased advert platform, as introduced on September 10, 2024. This collaboration, revealed 4 days in the past, goals to ship customized, privacy-centric promoting at scale by integrating Eyeota’s viewers options immediately into Equativ’s Provide-Facet Platform (SSP). The partnership seeks to reinforce the precision, attain, and scalability of omnichannel promoting throughout Europe, Asia, Australia, and the Americas.
The alliance brings collectively Eyeota’s in depth community of over 60,000 B2B and B2C viewers focusing on segments with Equativ’s superior know-how. Advertisers can now entry high-quality viewers knowledge throughout greater than 30 verticals in over 200 international locations. This integration is especially centered on key markets throughout a number of continents, offering a complete framework for delivering focused campaigns globally.
By embedding Eyeota’s viewers market throughout the Equativ Purchaser Join Curation Platform, the partnership allows advertisers to create extremely focused campaigns. Media consumers utilizing Equativ’s platform can now leverage Eyeota’s quality-certified knowledge units to reinforce their marketing campaign planning and focusing on efforts throughout numerous media channels.
The collaboration between Eyeota and Equativ gives a number of distinctive synergies:
- Omnichannel Focusing on Precision: Eyeota’s ID-agnostic know-how ensures complete viewers attain throughout all open-web browsers, together with Google, Safari, and Firefox. It additionally extends to cookieless channels and gadgets corresponding to Linked TV (CTV), digital out-of-home, social media, and audio platforms. This functionality aligns with Equativ’s cookieless-ready SSP, providing enhanced focusing on accuracy within the evolving digital panorama.
- Privateness-Centric Options: Each firms prioritize privateness and knowledge safety, adhering to regional rules just like the Normal Information Safety Regulation (GDPR) and the California Shopper Privateness Act (CCPA). This partnership strengthens the privacy-centric and addressable viewers options essential for digital entrepreneurs navigating an more and more privacy-focused setting.
- Scalability and Flexibility: Advertisers can make the most of this integration by way of numerous transaction sorts, together with Non-public Market (PMP) offers, Programmatic Assured (PG) Direct Offers, and open auctions. This flexibility permits for elevated scalability and the flexibility to fulfill various marketing campaign necessities.
Georgina Bankier, Vice President of World Industrial and Platform Partnerships at Eyeota, emphasised the partnership’s alignment with their mission to empower advertisers in creating trusted connections with customers in a fragmented digital panorama. She acknowledged that integrating Eyeota’s viewers knowledge options with Equativ’s cookieless-ready SSP enhances focusing on precision and drives greater return on funding (ROI) for omnichannel campaigns.
Claude Spasevski, Senior Vice President of Information and Retail Media at Equativ, highlighted the compatibility between Equativ’s future-proof SSP and Eyeota’s knowledge richness and precision. He famous that this partnership exemplifies their shared imaginative and prescient of delivering high-performance, privacy-compliant advertising campaigns that resonate with customers.
The collaboration represents a big development for digital entrepreneurs in search of to enhance marketing campaign effectiveness in a quickly altering panorama. By combining Eyeota’s complete viewers knowledge with Equativ’s sturdy advert supply platform, entrepreneurs can obtain larger addressability, precision, and ROI throughout various channels.
This partnership units a brand new customary for customized, scalable, and privacy-centric digital advertising. Because the business continues to navigate challenges associated to id decision and knowledge privateness, this alliance ensures that manufacturers and advertisers can ship impactful, compliant, and efficient campaigns at scale.
Eyeota, based in 2010 and bought by Dun & Bradstreet in 2021, operates globally and gives viewers options that empower companies worldwide. The corporate’s method to id and world knowledge interoperability allows the onboarding and activation of knowledge belongings for knowledge homeowners and publishers. Eyeota’s companies span Europe, Asia, Australia, and the Americas, modernizing knowledge for brand new digital functions in over 200 international locations.
Equativ, headquartered in Paris and New York, is an unbiased platform that goals to convey scale and ease to digital promoting worldwide. The corporate serves advertisers, media homeowners, and know-how companions by way of its Provide-Facet Platform (SSP) and curation capabilities. Equativ focuses on offering privacy-first programmatic video, CTV, and data-driven options that empower shoppers to attain most affect whereas respecting client rights.
Key information
- Announcement date: September 10, 2024
- Partnership: Eyeota (a Dun & Bradstreet firm) and Equativ
- Objective: Ship customized, privacy-centric promoting at scale
- Eyeota’s providing: Over 60,000 B2B and B2C viewers focusing on segments
- Geographical focus: Europe, Asia, Australia, and the Americas
- Protection: Over 30 verticals in additional than 200 international locations
- Key options: Omnichannel focusing on, privacy-centric options, scalability
- Transaction sorts: Non-public Market offers, Programmatic Assured Direct Offers, open auctions
- Eyeota based: 2010
- Eyeota acquired by Dun & Bradstreet: 2021
- Equativ headquarters: Paris and New York
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