Best Cheap Email Marketing Tools & Services 2024

You don’t have to interrupt the financial institution to run profitable e mail advertising and marketing campaigns. The truth is, a number of reasonably priced e mail advertising and marketing instruments supply all the pieces you want—sturdy options, simple automation, and insightful analytics—all with out the hefty price ticket of the premium choices. 

These reasonably priced e mail advertising and marketing companies will let you craft compelling campaigns and get essentially the most out of each greenback you spend.

So, let’s have a look at the highest low-cost e mail advertising and marketing service suppliers for 2024. These choices are perfect for companies of all sizes trying to maximize their return on funding.

TL;DR: The Finest Funds Electronic mail Advertising and marketing Platforms

Right here’s a fast comparability of the highest reasonably priced e mail advertising and marketing instruments that can assist you determine which one suits what you are promoting wants one of the best!

Important standards for selecting the best e mail advertising and marketing software program

The next are a number of the most important components to think about when selecting low-cost e mail advertising and marketing companies:

• Ease of use – Go for an reasonably priced e mail advertising and marketing device with an intuitive interface for straightforward marketing campaign creation and administration. It ought to have a clear, user-friendly dashboard and responsive e mail templates. 

It also needs to information you thru setup with clear directions.

• Key options – Don’t focus an excessive amount of on choosing the most cost effective e mail advertising and marketing platform and ignore important options like sturdy automation, customizable e mail templates, viewers segmentation, analytics, integrations, deliverability, and compliance.
• Scalability – Choose an affordable e mail advertising and marketing software program that may scale with what you are promoting. It ought to deal with elevated e mail volumes with out important price hikes. It also needs to supply options like complicated workflows, multichannel capabilities, and role-based entry. 
• Integration capabilities – Choose an affordable e mail advertising and marketing service that integrates with all of the instruments you employ. It ought to combine with widespread platforms like CRM programs (corresponding to Salesforce or HubSpot), ecommerce platforms (like Shopify or WooCommerce), and social media instruments. 

For particular wants, make sure the platform helps customized integrations by way of APIs or webhooks.

• Pricing construction – Electronic mail advertising and marketing platforms cost based mostly on the variety of emails despatched, the variety of contacts, or a mix of each. Contemplate your e mail quantity and listing dimension to search out the device that provides you one of the best worth. 

Finest budget-friendly e mail advertising and marketing options of 2024

Listed here are the ten finest low-cost e mail advertising and marketing companies for 2024:

1. GetResponse

GetResponse is an all-in-one digital advertising and marketing platform that gives all the mandatory instruments to handle your e mail advertising and marketing, automate campaigns, and create touchdown pages. 

Our platform is common for providing an reasonably priced but sturdy suite of options. It may possibly simply deal with varied advertising and marketing duties and has a really user-friendly interface.

Key options

Listed here are the important thing options of GetResponse:

• Electronic mail advertising and marketing: Simply create and ship newsletters utilizing customizable, pre-made templates and a drag-and-drop editor. 

It’s also possible to phase your viewers for focused e mail advertising and marketing campaigns.

• Automation: Arrange superior automation workflows for lead nurturing, buyer follow-ups, drip campaigns, and behavior-based triggers.

• Touchdown web page builder: Design and publish high-converting touchdown pages to seize leads and increase conversions. GetResponse additionally affords pop-up instruments and sign-up kinds to help with lead era.
• Generative AI options: Leverage AI to generate effective subject lines and e mail content material. It’s also possible to use AI to optimize your e mail advertising and marketing campaigns by way of issues like perfect timing.
• CRM: Handle buyer relationships with instruments for contact administration and monitoring interactions to reinforce engagement and gross sales.
• Webinars: Host dwell and automatic webinars to attach along with your viewers and generate leads.

• Analytics: Get detailed reviews and insights to trace your marketing campaign efficiency, perceive person conduct, and measure ROI.
• A/B testing: Experiment with completely different e mail parts, like topic strains and content material, to fine-tune your e mail advertising and marketing technique and enhance outcomes.

Pricing

GetResponse has a forever-free plan that lets you ship as much as 2500 newsletters monthly. The paid packages embrace:

• Electronic mail advertising and marketing: This bundle consists of all of the instruments for working an e mail advertising and marketing marketing campaign. It consists of pop-ups, signup kinds, pre-made e mail templates, marketing campaign scheduling, and extra. The pricing is $15 monthly, billed yearly, for 1,000 contacts.
• Advertising and marketing automation: The plan is priced at $49 monthly when billed yearly for as much as 1,000 subscribers. It affords all of the options within the Electronic mail Advertising and marketing plan, together with superior capabilities. 

This consists of event-based workflows, publication income statistics, net push notifications, webinars, and extra.

• E-commerce advertising and marketing: The beginning value for an e mail listing with as much as 1,000 members is $99 monthly, billed yearly. 

This bundle consists of on-line retailer segmentation, low cost coupons, expedited transactional emails, and product recommendations, along with all the pieces within the advertising and marketing automation plan.

• GetResponse MAX: We tailor-made this plan for large organizations. It consists of further options corresponding to a devoted IP handle, migration help, single sign-on (SSO), transactional emails, and limitless contacts.

It begins at $1,099 monthly, relying on necessities and listing dimension. Contact our crew to arrange a trial, talk about your wants, and negotiate the value. 

You’ll be able to improve or change the variety of contacts with out having to modify plans. We additionally present a 30-day free trial for every plan—no bank card required. Additionally, early cost reductions are 18% and 30% for 1 or 2 years of service.

Professionals

• The platform has an intuitive interface and easy-to-use instruments, making it nice for freshmen.
• It affords a broad vary of options, together with e mail advertising and marketing, automation, touchdown web page builder, and webinars.
• It has sturdy automation capabilities, good for creating complicated workflows and focused campaigns.
• With a number of pricing tiers, it suits companies of all sizes and desires.
• You’ll profit from responsive help and in depth documentation that can assist you out every time wanted.

Cons

• The free GetResponse plan limits you to 500 contacts, 2500 newsletters monthly, and one touchdown web page. 
• Lots of the superior options are packed into the higher-tier plans. So, for those who’re after these further instruments, you’ll have to go for one of many dearer packages.

Finest for

GetResponse is a superb alternative for companies requiring a complete advertising and marketing answer with e mail advertising and marketing, automation, and touchdown pages multi function. The free plan and low-cost beginning value make it choice for budget-sensitive firms. In the meantime, the huge options imply you possibly can proceed utilizing the platform as your organization grows. 

2. Brevo

Brevo, previously often called Sendinblue, is a complete multichannel digital platform that manages e mail advertising and marketing, SMS campaigns, and automatic communications.

Key Options

This e mail advertising and marketing device affords: 

• Electronic mail advertising and marketing and automation: Design and ship emails with responsive e mail templates, a drag-and-drop editor, Generative AI, segmentation, and automatic workflows.
• SMS campaigns: Ship focused SMS messages as a part of your marketing campaign.

• Chat: Have interaction with guests in actual time by way of dwell chat. Hyperlink your mailboxes and reply by way of Brevo dwell chat. 

• WhatsApp campaigns: Join with clients on WhatsApp to share updates with customized messaging.

Pricing

Brevo affords a free plan that features e mail templates, automation, SMS, and WhatsApp. Sadly, this plan limits you to only 300 emails per day. 

Paid plans begin at $9 monthly and help as much as 5,000 emails month-to-month with limitless emails despatched each day and fundamental automation. Different plans embrace:

• Enterprise Plan: This plan affords superior reporting, multi-user entry, and touchdown web page creation for $18 monthly.
• Enterprise Plan: Customized pricing for bigger organizations that includes superior instruments, devoted help, and better limits.

Professionals

• Simple to make use of
• Inexpensive pricing, beginning at $9 monthly for as much as 5,000 emails
• Multichannel advertising and marketing (e mail, SMS, dwell chat, WhatsApp)

Cons

• Brevo’s touchdown web page builder is simply out there with the Marketing strategy.

Finest For

Brevo is good for entrepreneurs searching for a complete multichannel method. It’s good for entrepreneurs trying to combine e mail, SMS, WhatsApp, and chat into their advertising and marketing methods.

3. Moosend

Moosend is an affordable e mail advertising and marketing service and automation platform. It helps organizations handle e mail campaigns, consumer interactions, and advertising and marketing automation.

Key Options

• Automated workflows based mostly on person conduct and triggers.
• Viewers segmentation for customized communication.

• Customized touchdown web page creation for lead era.

• Embed kinds to grow your email list.
• Join with different instruments by way of APIs and pre-built integrations.
• AI instruments for enhanced personalization and optimization.

Pricing

Moosend affords a number of pricing tiers:

• Free Plan: Consists of as much as 1,000 subscribers and limitless emails, with one touchdown web page, one automation workflow, and one signup kind.
• Professional Plan: Beginning at $9 monthly for as much as 500 subscribers, providing developed options like SMTP integration and complete automation.
• Moosend+ and Enterprise customized plan: Customized pricing for bigger organizations, together with options like transactional emails, viewers discovery, and SSO & SAML.

Professionals

• Sturdy free plan and reasonably priced paid choices
• Easy advertising and marketing automation setup
• Limitless emails are included with all plans
• Versatile credit-based buying choice for infrequent customers

Cons

• The shape design choices are restricted, making it arduous to create customized kinds from scratch

Finest for

Moosend’s sturdy options and limitless e mail sends go well with companies with giant contact lists.

4. Fixed Contact

Constant Contact is full of instruments that enable you construct and handle your e mail lists, create eye-catching emails, and monitor the efficiency of your campaigns.

Key Options

• Checklist administration: Simply phase and handle your e mail lists with instruments that enable you maintain all the pieces organized and focused.
• Occasion administration: Simply arrange and handle occasions, with options for creating signup kinds and dealing with ticket gross sales.
• Social media integration: Promote e mail campaigns throughout social media platforms with scheduling and content material creation instruments.

Pricing

Fixed Contact affords three pricing plans for its e mail publication software program. Costs change relying on the scale of your contact listing.

• Lite: For $12 monthly, you possibly can ship as much as 5,000 emails to as much as 500 contacts.
• Normal: Begins at $35 monthly. You’ll be able to ship as much as 6,000 emails with 500 contacts.
• Premium: Begins at $80 monthly. This plan covers 12,000 emails for 500 contacts.

You’ll be able to prepay for a 12 months to avoid wasting 15% on any plan (or 30% for those who’re a nonprofit). It’s also possible to get a 14-day free trial to check issues out.

Professionals

• Simple for freshmen to know and use
• Fashionable drag-and-drop editor
• Social media administration instruments
• Useful instruments for organizing and managing occasions

Cons

• Plans can get dear when you’ve got a giant contact listing
• Some e mail templates can look a bit old style
• Choices for customizing your emails and designs are considerably restricted

Finest for

Fixed Contact is ideal for companies that host occasions and handle social media. Its broad vary of integrations additionally makes it superb for organizations needing in depth customization and platform connectivity.

5. Mailjet

Mailjet is Europe’s low-cost e mail advertising and marketing service that helps small enterprise homeowners handle and optimize e mail communications. 

Key options

• SMTP relay: Ship giant volumes of transactional emails, like order confirmations or password resets.
• Multi-user collaboration: Work seamlessly along with your crew, due to options that enable for straightforward collaboration and sharing of e mail campaigns.     
• Dynamic content material capabilities: Customise and personalize e mail content material based mostly on particular person person knowledge, corresponding to their conduct or preferences. 

Pricing

The next are Mailjet plans:

• Free: Ship as much as 6,000 emails month-to-month, with a each day restrict of 200. 
• Important: For $17 monthly, you possibly can ship as much as 15,000 emails.
• Premium: At $28 monthly, this plan permits you to ship as much as 15,000.
• Customized: Mailjet can present a customized quote for plans with premium options like Strategic Deliverability Consulting and IP Efficiency Monitoring.

Plus, you may get a ten% low cost for those who prepay for a 12 months.

Professionals

• Dependable SMTP service is included within the free plan
• Nice for groups, with options that make collaboration simple
• Funds-friendly 

Cons

• The touchdown web page builder is simply out there with the Premium plan
• Segmentation choices are fairly fundamental and may lack sure situations you’d usually discover in different e mail advertising and marketing platforms.

Finest for

Mailjet is ideal for companies needing a versatile platform for advertising and marketing and transactional emails. It affords robust automation and collaboration instruments to reinforce e mail advertising and marketing and increase conversion charges.

6. Sender

Sender is one other low-cost e mail advertising and marketing service full of instruments to make creating, sending, and analyzing your e mail campaigns a breeze. 

Key options

• Lead administration: Maintain monitor of your contacts and handle them effectively.
• Excessive e mail deliverability: Guarantee your emails land in inboxes, not spam folders.
• Customizable templates: Select from a wide selection of templates which you can tweak to suit your marketing campaign’s wants.
• SMS advertising and marketing: Craft customized textual content messages and schedule them to exit on the good time.

Pricing

Sender affords 4 versatile pricing plans:

• Free Plan: It accommodates as much as 2,500 subscribers and sends 15,000 emails monthly
• Fundamental Plan: For simply $15 a month, you get 30,000 emails monthly, SMS messaging, no Sender branding, and multi-user entry. 
• Skilled Plan: At $29 monthly, this plan affords 60,000 emails a month, plus options like animated countdown timers and enhanced advertising and marketing automation instruments.
• Enterprise Plan: This plan affords tailor-made options to fulfill your particular calls for.

Professionals

• Easy and simple to make use of
• Complete Options

Cons

• Restricted superior options

Finest for

Sender is particularly helpful for many who want important options with out complicated technical necessities.

7. HubSpot

HubSpot is a well-liked platform for inbound advertising and marketing, gross sales, and customer support. It helps companies appeal to, interact, and delight clients. 

The platform affords a complete set of instruments, from e mail advertising and marketing and content material administration to CRM and detailed analytics.

Its e mail advertising and marketing software program, a part of the Advertising and marketing Hub, consists of varied options to reinforce your campaigns. 

Key options

• Superior personalization: Tailor your emails with particulars like names, firm data, and previous interactions to make every message actually private.
• Template library: Entry a variety of templates designed to seize consideration and increase engagement.

• Deliverability instruments: Profit from options and finest practices that assist your emails dodge spam filters and land in your viewers’s inbox.
• Dynamic content material: Personalize content material by matching person behaviors and preferences.
• Seamless integration: Join simply with HubSpot’s CRM and Salesforce to personalize your emails and handle your lists effortlessly.

Pricing

With HubSpot, you solely pay for the advertising and marketing contacts you actively goal with emails and advertisements. Right here’s a fast rundown of what you get at completely different ranges:

• Free Plan: You’ll be able to handle as much as 1,000 contacts however with HubSpot branding. after you surpass the 1000 contacts restrict, HubSpot prices in increments of $50 fro each further 1000 contacts
• Advertising and marketing Hub Starter: This plan gives dwell chat, HubSpot funds, and easy advertising and marketing automation for $15 monthly per seat.
• Starter Buyer Platform: This bundle prices $15 monthly per seat and allows you to activate and handle your knowledge, kickstart your content material creation technique, and extra.
• Advertising and marketing Hub Skilled: Begins round $800 monthly and consists of superior omnichannel advertising and marketing automation, dynamic personalization, and groups. 
• Advertising and marketing Hub Enterprise: This plan affords customized pricing based mostly in your particular wants. It gives essentially the most superior options and the very best stage of customization.

Professionals

• Supplies in depth e-books and programs on e mail advertising and marketing and its instruments.
• Meets all of your advertising and marketing and gross sales wants in a single place.
• The premium e mail templates are visually gorgeous and may improve your campaigns.

Cons

• The free plan is kind of restricted.
• You’ll be able to’t simply pay for the e-mail instruments; you need to go for a broader, dearer bundle.
• No tech help on the free plan.
• HubSpot’s pricing for e mail advertising and marketing can get steep, particularly for those who require extra superior options.
• Doesn’t stay low-cost while you scale up and develop you contact listing or add extra person seats
• A/B testing isn’t out there on the decrease packages.

Finest for

HubSpot’s e mail advertising and marketing device is ideal for companies centered on inbound advertising and marketing. It’s user-friendly and integrates seamlessly with CRM options.

8. EmailOctopus

EmailOctopus is one other reasonably priced e mail advertising and marketing service. It affords a variety of common e mail advertising and marketing instruments for creating, sending, and managing e mail campaigns.

Key options

• Intuitive interface for managing campaigns
• Customizable e mail templates
• Automated sequences to nurture leads
• Instruments for efficient listing segmentation

Pricing

• Free Plan: Provides fundamental options with a restrict of 10,000 emails monthly and as much as 2,500 subscribers.
• Paid Plans: Begins at $9 for 10,000 emails and 500 subscribers, that includes limitless entry to all instruments and full management over your e mail design.

Professionals

• Funds-friendly pricing
• Simple-to-use interface, good for freshmen

Cons

• Lacks superior options like complicated automated workflows 

Finest for

EmailOctopus is good for anybody who needs the core e mail advertising and marketing instruments with out the complexity or excessive price of extra complicated options.

9. Mailchimp

Mailchimp helps companies design, analyze, and automate e mail advertising and marketing effectively. 

Key options

• Knowledge-driven optimization instruments 
• Detailed segmentation choices and complete reporting
• Excessive-level automation and concentrating on based mostly on person conduct

Pricing

• Free Plan: Fundamental options with limits of 500 contacts and 1,000 emails monthly.
• Necessities Plan: Begins at round $13/month for 500 contacts and as much as 6,000 emails monthly.
• Normal Plan: Begins at $20/month with further automation and retargeting options.
• Premium Plan: From about $350/month for 10,000 contacts and as much as 150,000 emails monthly, plus superior options.

Professionals

• Intensive instruments and integrations
• Free plan out there
• Highly effective options

Cons

• It may possibly turn into dear with a rising contact listing
• Superior options could also be complicated for freshmen

Finest for

Mailchimp is good for companies of all sizes needing a flexible, feature-rich platform. It combines ease of use with cutting-edge options.

10. SendGrid

SendGrid is an e mail API supplier that streamlines buyer communication. Its developer-friendly API helps companies effectively handle and scale advertising and marketing and transactional emails.

Key options

• Combine email-sending capabilities into your functions utilizing e mail API.
• Past simply sending take a look at emails, SendGrid affords spam testing, e mail previews, and hyperlink validation to make sure your emails look nice and attain the inbox.

Pricing

SendGrid affords two pricing plans: one for entrepreneurs and one other for builders. Right here’s what’s out there for entrepreneurs:

• Free Plan: Retailer as much as 100 contacts and ship as much as 6,000 emails monthly.
• Fundamental Plan: Beginning at $15 monthly, you rise up to 7,000 contacts and 15,000 emails, plus further options.
• Superior Plan: From $60 monthly, get pleasure from as much as 15,000 contacts and 50,000 emails.

Professionals

• The pre-built welcome automation sequence makes getting began simpler.
• The API is well-documented and easy, so you may get issues up and working rapidly.

Cons

• Automation choices are fairly fundamental, with only one situation: look ahead to a selected time.
• No pre-made content material block layouts for straightforward customization.

Finest for

SendGrid is good for companies needing a dependable transactional e mail API. It affords honest pricing and simple setup, making it a strong alternative for environment friendly e mail administration.

Conclusion

When in search of one of the best low-cost e mail advertising and marketing instruments for 2024, you’ll need one thing that has sturdy options with out stretching your finances.

As you seek for the best reasonably priced e mail advertising and marketing software program, bear in mind to prioritize ease of use and important options like automation, detailed analytics, scalability, and integration choices.

This text lined the most cost effective e mail advertising and marketing companies for 2024. Every has distinctive options and pricing plans to match completely different enterprise wants.

Nonetheless undecided the place to start out? Contemplate giving GetResponse a attempt. It affords the perfect mix of performance and worth, with all of the important instruments to your progress and success whereas remaining budget-friendly. Plus, we’ve a free e mail advertising and marketing software program plan for many who are nonetheless not prepared to start out paying e mail campaigns.