Sales Follow-Up Email After No Response

70% of gross sales reps don’t comply with up with prospects after no response. (Source)

Are you amongst these 70%?

Nicely, you’re making the most important mistake in case you are…

I counsel try to be among the many different 30% for those who actually wish to reach gross sales.

Do you wish to know why?

Right here’s Why!

First Issues First … Let’s speak about metrics…

Gross sales Comply with Up E-mail Statistics

• The chance of getting a response out of your prospect is 27% with not less than 1 follow-up electronic mail after no response. (Source)
• On common, solely 2% of gross sales occur in the course of the preliminary pitch. (Source)
• The first follow-up electronic mail will increase the response price by almost 50% (Source)
• One further follow-up boosts replies by nearly 66% (Source)
• 60% of customers want not less than 4 makes an attempt earlier than they are saying sure. (Source)  

Why is it a Good Concept to Ship a Gross sales Comply with-Up E-mail After No Response?

Aren’t these stats talking for themselves? 

Of Course, they’re!

Sending a follow-up electronic mail reminds your prospect that they should make a name in the event that they haven’t already made up their thoughts or in the event that they’ve missed your earlier electronic mail.

As it’s rightly mentioned, “Persistence is the important thing to success,” and it applies in all places, particularly in gross sales, the place persistence is extraordinarily necessary for fulfillment.

How Lengthy Ought to You Wait Earlier than Sending a Gross sales Comply with-Up E-mail?

• First Comply with-Up: Watch for not less than 2-3 working days after the preliminary electronic mail. This provides the recipient time to see and contemplate your first message with out feeling pressured.
• Second Comply with-Up: If there’s no response, ship a second follow-up about 4-7 days after the primary follow-up.
• Third Comply with-Up: If nonetheless there isn’t a response, a 3rd follow-up could be despatched 7-14 days after the second. 

PS: Usually, 3 follow-ups would suffice. Nonetheless, some instances would possibly want extra.

How To Draft a Excellent Comply with-Up E-mail To Potential Purchasers?

Topic

Be Temporary: Maintain it brief & to the purpose as persons are extra prone to open brief & exact ones. Additionally, in the event that they examine their emails on cellular, the shorter topics gained’t get truncated.

Point out One thing Noteworthy: To seize their consideration, attempt to point out one thing noteworthy. For example, for those who occur to overlook one thing within the earlier electronic mail then right here’s the prospect to treatment that, you need to use catchy phrases similar to “Forgot to Point out…”

Ask A Query: You’ll be able to ask a compelling query to attract their consideration, adopted by a preview textual content.  

Use Preview Textual content: Since your topic line is meant to be brief, you must use the preview textual content, which is a snippet of your electronic mail that seems alongside the topic line within the inbox, offering a preview of the e-mail’s content material and finishing the topic line by including extra context to it.

Create Urgency: If attainable, create FOMO on offers in a manner that makes them really feel that one thing this particular shouldn’t be misplaced within the inbox & needs to be acted upon.

Be Particular and Related: Point out one thing particular about your earlier interplay or the prospect’s wants. This personalization helps your electronic mail stand out of their inbox.

Physique

1. Greeting

Use the prospect’s title to make the e-mail really feel extra direct and customized. Keep away from generic greetings like “Expensive Buyer.

2. Opening Line

Start by mentioning your final electronic mail & then politely remind them that they didn’t reply.

3. Worth Addition

This electronic mail shouldn’t be a duplicate of the final electronic mail, as a substitute, it ought to add extra worth to the final electronic mail. 

Identical to A/B Testing, if plan A didn’t work, then this could be your Plan B; ensure you’re using this chance to its fullest.

4. Embrace a Success Story or Proof

Use testimonials, case research, or statistics to again up your claims. Actual-world examples present that others have efficiently benefited out of your services or products.

Select examples that the prospect can relate to, ideally from the same business or with comparable wants.

5. Closing Line

Categorical Enthusiasm: Finish on a constructive observe that conveys your eagerness to work with them. A pleasant, upbeat tone can depart ultimate impression.

Reiterate Your Availability: Supply your willingness to reply any additional questions or talk about particulars, retaining the dialog open.

6. Signature

Be Skilled: Embrace your full title, job title, firm title, and get in touch with data. This makes it straightforward for the prospect to know who you might be and easy methods to attain you.

Embrace Social Proof: If relevant, add a hyperlink to your LinkedIn profile or an organization webpage, so prospects can be taught extra about you or your organization.

CTA

Be Clear and Direct: Inform the prospect precisely what you need them to do subsequent, whether or not it’s scheduling a name, signing up for a demo, or replying to the e-mail.

Make it Simple: Present all needed particulars or hyperlinks to make it easy for the prospect to take the following step.

Comply with Up E-mail Pattern Template

 Associated: 15 Sales Pitch Email Templates for Higher Conversions