ON24, a digital engagement platform, launched an AI engine designed to energy platform improvements to assist enterprises use AI to generate content material, scale customized experiences, orchestrate actions, analyze viewers habits and floor prospect shopping for intent.

Constructed on ON24’s basis of first-party digital engagement knowledge, the AI engine analyzes hundreds of thousands of human interactions gathered from greater than a decade of digital experiences to:

  • Scale and optimize promotional content material, together with program titles, abstracts and emails, with an embedded generative AI device;

  • Increase the supply of stay experiences with an AI-driven chatbot for often requested technical questions;

  • Ship dynamically customized content material suggestions based mostly on real-time prospect habits;

  • Allow gross sales to behave on prospects’ distinctive topical pursuits with a “Enterprise Curiosity Cloud” report; and

  • Floor speedy viewers suggestions from stay experiences with a “Key Moments” report.

“In at this time’s digital-first world, the businesses with the perfect B2B shopping for experiences will win,” stated Sharat Sharan, Co-founder and CEO of ON24, in an announcement. “AI has great potential to rework digital advertising and marketing and promoting, however provided that the human facet is maintained. Our imaginative and prescient is to convey AI along with human engagement to assist companies cost-effectively develop pipeline and income with out dropping their model’s distinctive differentiation.”


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