Webinar Recap: Supercharge Your Strategy with Content Syndication 

Are you a B2B marketer feeling fixed stress to ship your greatest work each on-time and inside (an ever extra restrictive) price range? We get it! That’s why it’s so necessary to have methods in place that stability effectiveness and effectivity, and content material syndication is one such technique.  

In our “Supercharge Your Strategy with Content Syndication” webinar we present you the way to use content material syndication to spice up the effectiveness of three core advertising and marketing objectives: lead era, model consciousness, and search engine optimisation efficiency.  

Right here’s a preview of the dialogue between our hosts Stacy McMaster, VP International Buyer Expertise, and Abbi Tanton, Content material Advertising and marketing Supervisor. 

Why you want a paid content material syndication vendor 

To kick issues off, Stacy explains the advantages of working with a devoted content material syndication vendor, which is commonly the quickest and only method to start producing leads from content material syndication. 

Pinpointing your ICP  

Defining your ICP (Superb Buyer Profile) must be step one in your content material syndication technique, enabling distributors to focus on the audiences who’re most certainly to be desirous about your services or products. Our tip? Don’t deal with choice makers alone, think about all of the events concerned within the decision-making course of.  

Choosing the proper content material 

As soon as your ICP is about, subsequent it’s time to establish the content material you’re going to syndicate. Bear in mind: it’s high quality — and even preferable — to make use of content material that you have already got. This helps squeeze extra ROI out of present high-performing property, ticking the packing containers for each effectiveness and effectivity. 

Don’t make this frequent lead nurture mistake 

As soon as you start receiving leads out of your content material syndication campaigns, your follow-up technique could make or break your marketing campaign success. Take a “lead with the necessity” strategy to keep away from one of many greatest errors we see our prospects make when following up with content material syndication leads.

Is search engine optimisation your prime precedence? Do this. 

Though working with a paid syndication vendor is your greatest wager to drive leads, if search engine optimisation is excessive in your agenda, a DIY strategy to content material syndication could be helpful.  

Watch the total webinar  

Prepared to start out smashing your objectives with content material syndication? Watch the full webinar on-demand at this time.