Scale Your Advocacy Programs with Segmentation Capabilities

Worker advocacy applications have change into more and more well-liked lately. As firms search for new methods to advertise their model and enhance their social media engagement, advocacy applications are a lovely and efficient answer. Nevertheless, because the variety of advocates grows, managing and scaling these applications can change into more and more troublesome, in addition to creating content material that resonates with everybody.

That’s why we’re so excited to announce Oktopost’s newest replace, which permits our clients to get essentially the most out of their advocacy applications by including customized fields to measure particular segments of advocates.

How Is This Finished?

With this new replace, program admins can section advocates by creating their very own fields and managing their values (e.g. Division, Title, Area, Nation, Metropolis, Language, Pastime, and so forth.). This permits them to restrict which segments have entry to which subjects on the advocacy board, making the content material extra related and fascinating for the advocates. They will additionally group information by customized discipline values to create superior stories primarily based on customized segments.

This new characteristic has a variety of use circumstances, together with government branding, social promoting, workplace vs. workplace competitions, sub-leaderboards for teams of workers, evaluating champions in several areas, and seeing how the advocacy program performs in new places of work or departments proper after their onboarding.

Measuring Advocacy Efficiency Throughout Segments

The advantages of this replace are clear. Advocacy program admins can now acquire worthwhile insights into how completely different segments and demographics have interaction with their advocacy content material. Moreover, This replace offers extra management to the admins, permitting them to indicate advocates solely the content material that’s related to them and naturally extra more likely to be shared.

By measuring advocacy efficiency throughout completely different segments, and bettering this system over time by understanding how these segments eat content material, admins can improve their social promoting, government branding, and gamification capabilities, simply to call a number of, boosting engagement and serving to advocates uncover tailored content material to have interaction with.

Simply go to your Advocacy Board in Oktopost and use Fields to distinguish between teams of Advocates and ship custom-made experiences primarily based on these Fields. Now we have supplied two default Fields – Area (North America, EMEA, and so forth.) and Division (Advertising and marketing, HR, and so forth.) that you should use as-is, edit, or delete and create your personal. Begin segmenting your advocates and enhance your advocacy program!

How do you’re feeling about our latest replace? How do you intend to make use of segmentation to scale your advocacy program?

As all the time, let us know what you think!