Stephanie Melgoza goes Behind the Put up to disclose her information driver social media technique.

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Episode Abstract

The strongest methods are these which are data-driven. However what does that appear like within the B2B social media trade, and what position does social play within the B2B purchaser journey?

Right here to interrupt it down is Stephanie Melgoza, the Social Media Supervisor at Vena Solutions. An skilled in B2B social, Stephanie’s expertise in social spans a wide range of industries, together with know-how, analysis, and monetary providers, engaged on international model and company social groups at IBM and Gartner.

On this episode, she shares her philosophy round social technique and what it actually means to be data-driven. Host Olivia Messina and Stephanie focus on the content material sorts that persistently earn excessive engagement and why posting extra doesn’t assure higher conversion charges.

Relating to campaigns and launches, Stephanie believes it’s so necessary to take a look at the transferring items from the next degree and perceive how social is contributing to the general KPIs. When social metrics, she emphasizes the significance of quarterly in addition to year-over-year.

They wrap the present discussing one of the crucial pertinent matters–sustaining psychological well being in an trade that requires you to at all times be on. Stephanie reveals how she units boundaries and the few techniques she makes use of to take care of her psychological well being.

Sizzling Subjects:

  • What a data-driven social technique seems like in motion
  • The varieties of content material that persistently earn excessive engagement in B2B
  • Easy methods to prioritize psychological well being and set boundaries

Meet Stephanie

Stephanie is the Social Media Supervisor at Vena Options, the one native Excel full planning platform that empowers and conjures up finance, operations, and enterprise leaders to plan to develop their companies in a brand new method. Her expertise in social spans a wide range of industries together with know-how, analysis and monetary providers, engaged on international model and company social groups at IBM and Gartner. From international campaigns and product launches to worker advocacy and disaster communications, Stephanie is aware of how necessary it’s to be well timed, considerate and detail-oriented on the subject of social media.

As a artistic spirit and analytical thinker, Stephanie can also be a contract Social Media Marketer with MarketerHire, specializing in B2B purchasers in numerous industries main and creating social methods, content material execution and reporting.

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