In spirit of 2023’s Oscar Awards, we’re naming 10 small companies that we imagine deserve recognition for the most effective content marketing.
Each nice enterprise proprietor is aware of that committing to the most effective content material advertising and marketing practices can take your income to the following stage. However what precisely are the most effective content material advertising and marketing practices? And how are you going to apply them to your personal enterprise to maximise your ROI?
Now we have confirmed that the important thing to nice content material advertising and marketing is to prioritize consistency and experience. Sharing significant newsletters, weblog posts, and social media updates, could make a critical impression on the success of what you are promoting.
Not satisfied? Now we have proof! Under, we’re recognizing 10 small businesses that deserve content material advertising and marketing awards for not solely their dedication, but additionally their spectacular outcomes. And, we’re that includes the chilly onerous info to show it.
3…2…1…Motion!
Fast Takeaways
- Oberer Properties noticed a 26% rise in natural search and 110+ high rating key phrases on Google by committing to consistency
- Contract Logix elevated search visibility from 11.55% to 12.17% by outsourcing content material creation
- Nutanix gained natural readership of virtually 35% by sharing partaking, genuine content material through their publication, The Forecast
- RevBoss constructed a research-based SEO technique to publish 100+ weblog posts and rank for 120+ key phrases
When firms are devoted to the most effective content material marketing practices, they’re assured to see development and higher ROI.
10 Small Companies With The Finest Content material Advertising
With out additional ado, right here’s 10 examples of small companies that deserve content material advertising and marketing awards.
1. Most Constant: Oberer Properties
Oberer Properties, considered one of Ohio’s finest real-estate firms and semi-custom residence builders, takes the cake with regards to consistency.
After realizing their content material advertising and marketing technique lacked regularity and data-based analysis, Oberer partnered with Advertising Insider Group to develop a plan that promised outcomes. After an preliminary evaluation, key phrase analysis, technique conferences, and some months of publishing high-quality content, Oberer noticed:
- 26% rise in natural search in comparison with 2021
- 17% improve in variety of internet guests in comparison with 2021
- 6/10 high rating touchdown pages are weblog posts
- 110+ high rating key phrases on Google
- Important jumps in visibility, visitors, and rating place
Not solely did Oberer’s visitors improve, however so did their confidence. By posting content material constantly that resonated with their viewers, Oberer noticed critical outcomes that boosted their efficiency. [From: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service]
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2. Most Significant: Televerde
Whereas consistency and high-volume are main gamers in content material advertising and marketing, success is difficult to return by with out posting significant content material. Gross sales and marketing experts, Televerde, noticed a 4x improve in ranking keywords after prioritizing the connection their content material made with their viewers.
Between September 2020 and Could 2021, Televerde noticed a big improve in web site customers (28%), new customers (23%), and complete periods (42%). To not point out, the conversions from their “Contact Us” web page additionally noticed a powerful 65% soar.
Televerde discovered success by shifting their focus and sharing content material that provided worth to their viewers. After they dedicated to delivering top quality content material, they noticed the most effective content material advertising and marketing practices improve each engagement and conversions. [From: How Televerde Gained Double-Digit Increases in Traffic and Leads with Our Content Marketing Service]
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3. Most Resourceful: Contract Logix
Contract Logix, a B2B SAS firm, wanted an efficient technique to educate potential shoppers about their contract administration software program. After studying in regards to the energy of best content marketing practices, they dedicated to a technique that prioritized informative, persuasive content material. There was only one drawback: they didn’t have the bandwidth to create new content material constantly.
That’s the place Advertising Insider Group is available in. Contract Logix determined that outsourcing content creation made essentially the most sense for his or her crew, and inside 18 months of working collectively, MIG and Contract Logix:
- Ideated 150 key phrases
- Authorised 136 headlines
- Delivered 85 1000-word articles
In consequence, Contract Logix gained an enormous quantity of visitors from weblog posts, certified leads, and conversions:
- Search visibility elevated from 11.55% to 12.17%
- Visitors elevated from 13.34% to 13.89%
- Common place elevated from 49.75% to 50.32%
By August 2022, Contract Logix had nearly 100 key phrase rankings in Google’s high 100. Who knew that outsourcing content material creation may very well be the important thing to success? [From: How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy]
Take a look at: What Is Contract Management Software?
4. Finest Development: Nutanix
In 2019, Nutanix created The Forecast, a publication that covers the most recent developments in cloud computing, know-how, and their impression on enterprise.
By sharing partaking, genuine content material through The Forecast, Nutanix has grown their viewers with organic SEO, social distribution, paid media, and free subscriptions. Their numbers say all of it:
- Virtually 200,000 distinctive guests
- 365,000+ web page views (137% YoY)
- 1,100+ publication subscribers (332% YoY)
- Natural readership of virtually 35%
By coupling their top quality content material with paid promotions, Nutanix has seen exponential development in natural search visitors.
All of their efforts earned them the title of “2020 Content material Award Finalist” for Finest Total Editorial, Finest B2B Branded Content material, and Finest New Digital Publication. Nutanix’s speedy development from sensible content material advertising and marketing proves that it’s all well worth the effort. [From: Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth]
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5. Most Progressive: DivvyHQ
By combining thought leadership with a unusual, conversational voice, DivvyHQ, a B2B SaaS firm, discovered an revolutionary technique to cater to the wants of their viewers. Ever since they utilized this strategy to their blog-focused content material, they noticed a 450% improve in natural visitors.
Their partaking strategy to high-quality content material earned them:
- A couple of hundred electronic mail subscribers
- Dozens of trials and leads
- 2.4x as many key phrase rankings
- Income earned exceeds prices by 7x
DivvyHQ discovered that conserving their content material engine working is vital to success. Now they publish 4-5 new weblog articles per week and have an effective content marketing strategy that delivers ROI. [How Content Marketing Drives Traffic and Growth for B2B SaaS Companies]
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6. Finest Search engine optimisation: RevBoss
RevBoss is aware of methods to discover distinctive, personalised options to not solely their consumer’s issues, but additionally their very own. Additionally they perceive the significance of a stable technique, and it reveals of their constant content material advertising and marketing efforts.
After working with MIG to construct a research-based Search engine optimisation technique, develop an inventory of key phrases and weblog matters, and publish high-quality blog posts to their web site, RevBoss surpassed their opponents with flying colours.
With 100+ weblog posts and 120+ high rating key phrases, RevBoss has not solely confirmed the ability of an Search engine optimisation-based content material advertising and marketing technique, but additionally reaped its advantages. [How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google]
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7. Finest Technique: Intermedia
Intermedia, a unified communications firm, has been onerous on the advertising and marketing recreation for 4 years, and it reveals of their outcomes. In terms of the most effective content material advertising and marketing practices, Intermedia checks all of the containers:
- Up to date annual technique primarily based on their enterprise
- 2 new weekly weblog posts
- Hyperlink constructing via visitor posts
- Gross sales and govt crew webinars and interview-based articles
- Third-party PR Placements
- Zemanta content material promotion
Due to Intermedia’s long-term dedication to great content marketing, they compete with the strongest competitors out there. Whereas it appears to be like like a few of their opponents have a lot greater paid advertising and marketing budgets, Intermedia is outperforming them on Search engine optimisation in lots of essential topical areas as a result of their technique and consistency is paying off.
By sticking to a stable long-term plan, Intermedia has made a serious constructive impression on each their enterprise and viewers.
Take a look at: Unified Communications Explained – Everything You Need to Know to Get Started
8. Finest Hyperlink-Constructing: Orbit Media
Orbit Media, an online design company from Chicago, ranks competitively regardless of being a small enterprise. How, you ask? Strategic link building.
Orbit Media developed a content material advertising and marketing technique that focuses on creating:
- Excessive-quality content material
- Significant relationships with content material advertising and marketing influencers
These two points work collectively to draw hyperlinks again to Orbit Media’s web site, permitting their content material to rank excessive and generate certified leads.
Every of Orbit Media’s blog posts are nicely designed, optimized for Search engine optimisation, and have influencer quotes. When trade influencers are featured in Orbit Media’s content material, they usually return the favor and ship backlinks to Orbit Media’s web site. With extra backlinks and area authority, Orbit Media’s content material reigns supreme on SERPs.
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9. Most Artistic: ConvertKit
As an platform, ConvertKit is aware of a factor or two about making connections. By specializing in the pursuits of their target market, they created a content material advertising and marketing technique that made a huge effect.
To attach with their perfect buyer, ConvertKit developed a collection of “Creator Tales” to share the challenges, breakthroughs, and successes of on-line content material creators.
Picture Supply: ConvertKit
For a content material advertising and marketing technique to be nice, it wants so as to add worthwhile perception to the lives of its clients. ConvertKit mixed creativity and worth to develop the most effective content material advertising and marketing technique for his or her enterprise.
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10. Finest Leads: Tech Media Company
Certainly one of Advertising Insider Group’s shoppers (sorry we are able to’t reveal their title), a tech media company, knew that it took advertising and marketing experience to generate quality leads. Inside lower than one 12 months of working with MIG, this consumer:
- Earned 200+ rating key phrases (100+ in Google’s high 20)
- Out-ranked 4 of their greatest opponents in search visibility
- Gained 3x the quantity of inbound leads (from weblog posts)
After seeing an inflow of inbound leads, this consumer shortly realized the ability of sharing high-quality weblog articles. By constantly posting content material optimized for conversion, this tech media firm turned product-page-visitors into first-time consumers. [From: How a Tech Media Agency Earned 2-3X the Inbound Leads with MIG’s Content Services] 11. Finest Total? Advertising Insider Group
We’ll go away that call as much as you. We’re content material advertising and marketing consultants, in any case.
At MIG, we all know our really helpful strategy to content material advertising and marketing works as a result of we stroll the stroll. It’s onerous to generate visitors and rank without spending, however with years of trial and error, we’ve developed a plan that generates outcomes. We see almost a million visitors every year and all our leads comes straight from the natural search outcomes our content material delivers.
The important thing to creating the most effective content material advertising and marketing technique is constructing your high-quality content arsenal. Success doesn’t occur in a single day, however by constantly creating content material that provides worth to your viewers, it’s solely a matter of time earlier than the rankings begin rolling in.
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