Google formally acquires DoubleClick
In 2008, the European Fee accredited Google’s acquisition of DoubleClick, valued at $3.1 billion.
The fee discovered that the “transaction could be unlikely to have dangerous results on customers, both in advert serving or in intermediation in internet advertising markets.”
The deal was first announced April 13, 2007. The EU started its investigation in November 2007. The US Federal Commerce Fee approved the purchase in December 2007.
In 2008, show promoting represented about 32% of complete US internet advertising (roughly $6.7 billion), based on the IAB.
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From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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