Three months in the past, Katja Scalia had 100 followers on LinkedIn and was utterly depending on referrals to get freelance purchasers.
Now, she has 1,500 followers and just lately generated $10,000 in non-referral freelance gross sales in a single month.
Any time she needs one other consumer, all she has to do is publish an very simple sort of LinkedIn publish.
And anybody who sells consulting, teaching, or done-for-you companies can do the identical.
I interviewed Katja so you utilize this technique to simply add new purchasers with out overcomplicating issues.
Try the recording + full breakdown beneath!
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Breaking Down Katja’s LinkedIn Shopper Acquisition Technique
Earlier than we get into the technique weeds, let’s get a way of the mechanics of Katja’s enterprise.
Her Enterprise: Katja creates customized Squarespace web sites for small enterprise homeowners, solopreneurs, and freelancers.
Word: The copy within the screenshot beneath is auto-translated from German.
Her Merchandise: She sells a wide range of done-for-you companies, together with web site audits, web site redesigns/migrations, and constructing new web sites from scratch.
Her companies for current web sites are smaller and fewer time intensive, whereas her customized web site tasks vary from €2,500 – €7,000.
Her Greatest Match Purchasers: Her Most worthy prospects are those that have already got a great understanding of their enterprise and buyer base, however want somebody to arrange their web site and information their technique.
The Problem: Once we began teaching Katja, she wanted extra purchasers.
There are thousands and thousands of methods you need to use to make that occur.
As an alternative of getting overwhelmed by all these choices, we zeroed in on considered one of Katja’s strengths:
When she will get prospects on the telephone, they nearly at all times find yourself hiring her.
This flipped the script.
As an alternative of questioning how can I get extra purchasers, the query grew to become rather more particular:
How can I get extra prospects on the telephone?
Seems, there’s an very simple technique for this — asking them to guide a telephone name.
How Katja Smashed Her “2 Gross sales Calls a Month” Objective
Most individuals who promote companies wildly overcomplicate producing gross sales calls.
They suppose they should create tons of content material, lead magnets, and e-mail sequences to slowly heat up leads earlier than they get them on the telephone.
Does that stuff work? Certain — and all of it must be a part of your advertising and marketing arsenal.
Are there different approaches that work method sooner? Heck sure there are.
That’s why Katja’s Development College coach, Michael Sharkey, gave her a easy task:
Create a LinkedIn publish that simply tells individuals to guide a name with you.
The best way to Write a LinkedIn Put up That Attracts New Purchasers
Katja’s LinkedIn posts comply with a traditional system I’ve talked about many occasions earlier than: P-A-S (Problem-Agitate-Solve).
Try the next instance to see it in motion…
Word: This publish was auto-translated from German to English, after which we made some changes for just a few phrases / phrases that don’t translate. Our aim was to seize the spirit and construction of the publish so you need to use it as a template.
She begins it off with an precise downside-driven quote that her very best buyer is more likely to be considering: “My web site is a chaotic mess. I simply need it to really do one thing for me!”
Then, she agitates the issue by getting extra particular about all of the frustrations that include it.
On the finish, she positions herself because the resolution and offers a CTA: guide an appointment to speak. The hyperlink within the feedback part goes to a easy name reserving web page.
Want inspiration for a publish like this of your personal?
Katja’s recommendation is to only take the phrases straight out of your prospects:
“I simply take the phrases from my purchasers I’ve had on calls,” she mentioned. “I put them right into a publish and say, you probably have the identical downside, I can resolve it for you. Simply name me, and right here’s the hyperlink.”
Give it some thought like this:
The outcomes had been instant.
“Within the first week after my first publish, I had 4 calls booked,” Katja mentioned.
A pair extra posts bought her as much as seven requires the month. 4 of them transformed into new prospects — for a complete of round $10,000 in gross sales.
All from a handful of straightforward LinkedIn posts!
Katja’s Stress-Free Gross sales Name Components
Getting potential prospects on the telephone is one factor.
However changing them into precise prospects is one other.
Right here’s the excellent news:
When prospects have booked a name with you particularly to study your companies…they anticipate you to promote to them!
They’ve already raised their hand and advised you they’re inquisitive about probably hiring you.
Does that imply you’ll want to onerous promote them the second the decision begins?
After all not. In actual fact, Katja’s method is extremely laid again. She does three easy issues:
Asks about their enterprise and what sort of assist they want.
Listens.
Factors them to the precise resolution — even when it isn’t her.
That final half is vital.
Katja’s aim is at all times simply to assist whoever she talks to.
If which means providing her personal companies, superior. But when she’s not the perfect match for what they want, she doesn’t hesitate to suggest a distinct resolution.
“I believe the perfect factor to do is to not contemplate it a gross sales name in any respect,” she mentioned. “I’m actually curious in regards to the people who find themselves there [and to] see if they’ve an issue I truly can resolve. And if not, then I’ll simply counsel they do one thing else.”
If you happen to’re in any respect nervous about promoting your self, this kind of mindset can take the stress off.
Need me to seek out the expansion alternatives in your teaching or course enterprise? Let’s discuss.
When Katja wanted extra prospects, we gave her the roadmap for making it occur. I’d like to do the identical for you.
Guide a Technique Name with my staff and we’ll stroll you thru a handful of straightforward methods you need to use to quickly develop your course, teaching, or consulting enterprise. Plus, if it’s a great match, we’ll present you what it could appear to be for us to teach you.
Grab a spot on our calendar here to get started.
On the decision, we’ll present you:
Development alternatives you’re at present overlooking in your small business.
The step-by-step course of you need to use to benefit from these alternatives.
What it could appear to be to have my staff individually coach you thru your entire course of (like we’re teaching Katja).
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