Through the ‘Spotify On 2023’ occasion yesterday, Sweden-based Spotify introduced some vital new design modifications to the app, together with TikTok-like vertical video feeds.
The brand new interface will enable customers to find and work together with music and artists in a brand new means and can present music video clips and different visible features to customers, as a substitute of a regular record of albums.
In accordance with Spotify’s CEO and founder, Daniel Ek, the brand new residence feed has been “utterly redesigned from the bottom up,” including that customers will see Spotify “come alive” with extra interactive content material. The modifications are aimed toward offering deeper discovery and extra significant connections between artists and followers. The brand new interface options album covers on the high of the app’s feed, with an auto-playing podcast or music video instantly beneath.
Customers would then be capable to choose a posted video or podcast, which can take them to a web page solely structured round that content material.
“As we glance to the longer term, we’re excited to broaden that ambition to much more creators throughout new codecs. We’re enabling extra creativity, discovery, and personalization than ever earlier than by offering one of the best assets, assist, and interactivity,” mentioned Ek. “We’re targeted on constructing one of the best residence for them—a spot the place they’ll set up a profession, thrive, and develop, and the place the world will be impressed by their creativity. And that’s what we’ve been doing for nearly 17 years: constructing, bettering, and reimagining this residence to higher meet creator wants and assist them chart new pathways to success.”
The brand new interface can be rolled out to greater than 500 million energetic customers beginning instantly. Customers can count on to see music, podcast, and audiobook previews, and up to date discovery feeds permitting them to simply click on into the track, playlist, or artist. Along with the brand new interface, the corporate’s recently-announced ‘AI DJ‘ will even nowbe out there to all.
Picture credit score: Spotify
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