After months of teasing the launch, it’s official: Beginning Tuesday and for a restricted time solely, Canadian McDonald’s followers can benefit from the Big Mac with chicken patties as a substitute of beef. But, judging from the follow-up social media exchanges with fellow quick meals model KFC, that doesn’t imply that there isn’t any beef available.
Throughout the hour of McDonald’s Canada’s Twitter submit asserting the Rooster Large Mac, KFC Canada replied with a photograph of its personal spin on the Mac. That includes the identical double patty with pickles, lettuce, onions, tangy sauce, and cheese that McDonald’s followers have come to like however changing the McDonald’s hen patties with the extra visibly spectacular KFC patties, KFC tweeted, “Fastened it.”
This kicked off a surprisingly sociable change between the 2 quick meals giants, with McDonald’s noting that there’s “No want to repair one thing that’s good, bestie,” to which KFC replied, “Style check?”
However the legacy hen model didn’t look ahead to the burger QSR to arrange the showdown. As a substitute, it recruited social media influencers to conduct their very own at-home check runs of the modified sandwich. Person @mukbangmaxwell, who has near one million followers on TikTok and Instagram mixed, examined the brand new Large Mac as is earlier than in the end switching out the patties with KFC’s hen.
Taking it to the streets
Subsequent, KFC’s response moved IRL. The model parked truck-sized adverts in entrance of McDonald’s places in Toronto promoting the Rooster Large Mac improve, inviting TikTok influencers to attempt the brand new take and provides an trustworthy evaluate on which tastes higher.
“Rooster’s our turf. So when McDonald’s introduced the launch, we noticed it as a well timed alternative to have some playful banter and interact with our prospects in a enjoyable manner,” mentioned Azim Akhtar, director of selling at KFC Canada, in a press release.
KFC’s Canadian AOR Braveness kicked into motion with this response marketing campaign lower than 24 hours after listening to the information. Following the playful on-line banter, the model tapped its #BetterWithKFC hashtag to unfold the information of its fast-acting response.
“What I like about this concept is that it’s not nearly reacting quick for the sake of being quick. It’s one thing that’s actually rooted in KFC’s DNA and what it all the time will get credit score for—nice tasting hen,” mentioned Dhaval Bhatt, founder and CCO at Braveness.
The company and model team-up is shortly constructing a streak of fast-acting inventive. Not too long ago, KFC and Braveness debuted an OOH celebration of Lebron James’ profession feat of scoring a record-breaking 38,388 factors, wishing him effectively from one “king of buckets” to a different.
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