Apple is Japan’s primary smartphone vender for 2022
Regardless of a decline in gross sales and a weakened market, Apple continues to dominate Japan’s smartphone market share for all of 2022.
A report from IDC Japan breaks down the fourth quarter and your entire 2022 calendar 12 months for smartphone shipments in Japan. The information exhibits Apple’s iPhone continues to be a bestseller available in the market, forward of rivals like Samsung, Sony, and others.
The whole variety of smartphones bought in Japan throughout 2022 was down 8.1% year-over-year at 34.3 million models. Of these bought, Apple led with 16.6 million models or 48.4% share, which is down 3.8% from the record-breaking 2021 shipments.
For the fourth quarter, 8.5 million smartphones had been shipped in Japan for a 16% decline. Apple bought 51.2% of gadgets, or 4.4 million complete, and Android trailed at 4.1 million models.
The report attributes Apple’s continued success to carriers utilizing the smartphone in promotional campaigns. The decline in iPhone gross sales for the quarter was attributed to the weaker yen, world inflation, and iPhone gross sales at retailers ending.
A be aware from Masafumi Ibe, Market Analyst at IDC, mentions smartphone provide chain struggles in China as one other contributing issue. That and as 5G turns into one other commodity, corporations want to search out new applied sciences to drive gross sales.
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