Amnesty International PSAs Highlight 'Best Religion'

To limit marriage equality is to disclaim a basic civil proper for LGBTQ+ communities. But same-sex unions proceed to face resistance from conservative governments worldwide, making it an everyday subject of dialogue for activists throughout the globe.

With Peru’s invoice in favor of same-sex marriage set to be debated once more in congress, Amnesty Worldwide has launched “The Greatest Faith Is Love” marketing campaign. Teaming with Havas Peru, the graphic marketing campaign attracts consideration to the hypocrisy implicit in spiritual and governmental establishments denying rights to a good portion of the inhabitants primarily based on who they love.

The marketing campaign makes use of pictures of the pure results of sunshine filtered by means of the gorgeous stained glass home windows of six totally different church buildings to indicate that love, very similar to mild, has a approach of shining by means of whatever the many obstacles in its path. This hopeful, superbly shot marketing campaign seeks to spark conversations for church guests.

The Thanksgiving Chapel within the U.S.Havas Peru, Amnesty Worldwide

Love finds a approach

The pictures by Luis Cisneros and Fabrizzio Hidalgo spotlights six church buildings: La Catedral de la Inmaculada Concepción, La Catedral de Inmaculada Concepción and La Parroquia Virgen Milagrosa in Peru; The Sagrada Familia in Spain; The Rose Mosque in Iran; and The Thanksgiving Chapel within the U.S.

“We discover a paradox and a contradiction on this establishment, which on the one hand proclaims love as a basic axis, however alternatively presents rejection and judgment when love doesn’t correspond to their mind-set,” stated Mauricio Fernandez Maldonado, chief artistic officer of Havas Group Peru, in a press release.

The subject of same-sex marriage in Peru reached a worldwide stage in 2022 when Congresswoman Susel Paredes her spouse, Gracia Aljovín, introduced their intention to sue the nation for failing to acknowledge their 2016 marriage, which passed off in Miami.

“Is love allowed just for some? We consider that love at all times finds a method to present itself, to interrupt limitations, and this time it did it too—because it at all times did,” Maldonado continued.