B2B Reads: Case Studies that Sell, Scaling Enablement Strategies, Why Sellers Frustrated with ChatGPT

Along with our Sunday App of the Week characteristic, we additionally summarize a few of our favorite B2B sales & marketing posts from across the internet each week. We’ll miss a ton of nice stuff, so if you happen to discovered one thing you suppose is price sharing please add it to the feedback beneath.

How to Write a Case Study (That Actually Closes Deals) by Ryan Law
5 superior methods to enhance the persuasiveness of your subsequent buyer case examine and an acid take a look at to see if you happen to’ve finished it.

What is Data Enrichment? Everything You Need to Know By Doug Bonderud
Study the fundamentals of information enrichment and discover its key advantages.  Then, we’ll dive into finest practices and enrichment instruments that may make it easier to ship on knowledge potential.

4 Ways to Scale Your Enablement Strategy with Cross-Functional Partners By Erin Tomlinson
Learn how to execute an environment friendly, swift, and measurable gross sales enablement technique whereas being aware of what’s at stake.

How to Get Referrals and Finally Conquer Your Fear By Joanne Black
There’s extra to the best way to get referrals than merely asking for them. There are not less than 5 follow-up inquiries to optimize a referral request, and every of them presents a chance for referral reluctance.  Learn on to study to the best means.

How to Sell Over the Phone [LIKE A BOSS!] By Marc Wayshak
11 keys to learn to promote over the cellphone—like a boss.

How to Create a Sales Plan: Tips, Examples & Free Sales Plan Template By Ryan Robinson
Learn for a deep dive into gross sales plans. By the top of this information, you’ll be utterly outfitted to win the battle for enterprise development.

How to Address “What’s Your Price?” before B2B Sales Discovery By Anthony Iannarino
With the best gross sales methods and techniques, you may deal with any gross sales dialog, even an early one about your value.

The Dreaded “I Want to Think It Over” By Colleen Francis
“I need to suppose it over.” What do you do when the prospect says that? Right here’s one of the best ways to deal with this (it entails three easy steps).

Why sellers are frustrated with ChatGPT By Zach Franzen
Sellers in every single place are speaking about how ChatGPT can be utilized for writing chilly outreach, however many are pissed off by the AI’s lack of gross sales prospecting experience.