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Episode Abstract

An organization’s staff are its most respected belongings. A workforce that’s joyful, productive, and engaged results in development, retention, and an extremely sturdy firm tradition.

However many B2B organizations at this time are usually not absolutely tapping into the true potential of their colleagues – and for good motive, it’s not simple. Nonetheless, in a world pushed by digital and social media, worker advocacy is turning into a vital device in each marketer’s toolbelt.

Becoming a member of the Radically Clear podcast is Joe Morris, Head of Social Media and Worker Advocacy at Capgemini, a worldwide chief in partnering with corporations to remodel and handle their enterprise by harnessing the facility of know-how

All through the episode, Joe dives into how he has rolled out a profitable program at Capgemini. He confesses that sustaining an advocacy program isn’t at all times easy crusing and even reveals among the challenges he’s confronted getting his colleagues to wish to be a part of such an initiative.

Joe additionally explains why it’s necessary to get the enterprise to assist, perceive and prioritize this system from a top-down strategy and the way he continues to keep up pleasure in this system to maintain advocates sharing.

Scorching Subjects of this Episode Embody:

  • The most important problem when main an advocacy program and learn how to overcome it
  • The best way to measure the success and affect of an advocacy program on the enterprise
  • Highly effective reporting strategies to share with worker advocates to maintain them engaged quarter over quarter

Meet Joe

Joe Morris is the Head of Social Media and Worker Advocacy at Capgemini.

He began his skilled profession as a duplicate editor, studying learn how to excellent a message so it reaches its meant viewers; twenty-plus years later, his job remains to be mainly the identical, albeit in codecs that have been unimaginable again then.

Joe has a ardour for social media. It’s always evolving: algorithms get up to date, viewers expectations change, new options arrive, and developments come and go; what labored yesterday might not work tomorrow. Natural or paid, Instagram Story or LinkedIn Stay, micro-influencer or worker advocates – there’s a myriad of choices obtainable at this time.

When Joe isn’t fascinated by social media technique, worker advocacy, or paid media ways, you will discover him hanging out together with his household or admiring his report assortment.

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