Regardless of the effort and time many individuals commit to discovering their supreme dwelling, one factor is past a property seeker’s management: the neighbors.
French real estate platform SeLoger brings this fact to life by way of a marketing campaign that depicts quirky and sudden encounters with neighbors. Created by French company Interruption, the three advertisements happen in the identical neighborhood however reveal totally different views from a number of the inhabitants.
Every spot begins in an idyllic dwelling earlier than the occupant discovers an outlandish shock subsequent door. In a single, a girl is cooking in her picture-perfect kitchen when she hears a wierd noise. Exterior her window, she sees a gaggle of her neighbors–considered one of whom is dressed as a seagull–rehearsing chicken noises.
In “The Water Jets,” one other lady is interrupted by loud music whereas writing at her desk. Within the neighboring yard, a person is dancing to a light-weight present that he’s designed along with his water fountain and sprinklers.
Lastly, in “The dance,” which premieres March 5, a person in a swimsuit is surveying his new dwelling with a happy smile. Then, to his dismay, he discovers his two neighbors dancing outdoors–clad solely of their underwear.
The commercials finish with the road: “You possibly can’t select your neighbors, however you will discover your good dwelling on SeLoger.” They may run throughout French TV and social channels.
Going for laughs
Although SeLoger is properly established within the French real estate market, the advertisements are an try to construct an emotional reference to shoppers by way of laughter, Virginie Boudet, vice chairman of brand name and communication, advised Adweek.
“We requested the company [Interruption] to show the tables with this strategy and create a singular connection available in the market based mostly on feelings and the hyperlink to others, as a result of actual property is above all about relationships,” she defined.
The model and company determined to create three totally different movies to permit a various vary of individuals to establish with the tales, Boudet continued.
“All of us have an anecdote with a neighbor. They don’t seem to be a part of our household, and they don’t seem to be essentially our buddies, besides they usually act as a mirror for us, reflecting our qualities and flaws,” she stated. “Every movie has been designed in order that we will establish with every of the 2 events– as a result of we’re all somebody’s neighbor, in spite of everything.”
SeLoger, based in 1992, counts 800,000 property listings and 6 million month-to-month distinctive guests to its web site.
CREDITS:
Company: Interruption
CEO and inventive director: Fabien Teichner
Artwork administrators: Leo Debernardi, Flora Sagnes
Copywriter: Arnaud Girard
TV producers: Coumba Fall, Damien Giraudo
Venture supervisor: Gwendoline Portejoie
Manufacturing firm: La Pac
CEO and producer: Jérôme Denis
Producer: Eric Lipchitz
Director: Béatrice Pégard
Director of images: Sebastian Wintero
Manufacturing coordinator: Marguerite Vernier
Govt producer, service AF: Juice movie
Govt producer AF: Carmen Amos
Head of manufacturing exe AF: Kim Fowler
Sound manufacturing: Schmooze
Put up-production: Digital District
Put up-producer: Gildas Fablet
Editors: Jérôme Pesnel, Sabrina Mustafa
Grading: Nurali Kushkov
Flame artist: Ingmar Renouardiere
Movement designer: Fabrice Thumerel
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