New 2023 Mac Pro is coming, says Apple exec

AppleInsider might earn an affiliate fee on purchases made by way of hyperlinks on our website.

Whereas the remainder of the vary has moved to Apple Silicon, and the corporate launched an had hints“>https://appleinsider.com/articles/22/03/08/apples-mac-studio-launches-with-new-m1-ultra-chip-in-a-compact-package within the Mac Studio, we have in any other case solely had hints in regards to the new Mac Professional.

Now the hinting continues in a brand new interview with Apple Vice President Worldwide Product Advertising and marketing, Bob Borchers, who’s continuing to speak about the advantages of Apple Silicon. Speaking to India At this time, he reaffirmed the corporate’s ambitions.

“We now have a transparent objective to transition totally to Apple Silicon,” he stated. “We consider strongly that Apple silicon can energy and rework experiences from the MacBook Air to all the way in which as much as the Mac Studio.”

It is curious that right here he seems to position the Mac Studio on the prime of the lineup, however for the remainder of the interview, he repeats that each Mac shall be on the brand new processors.

“We have been very clear from the start that our objective is to take our complete product line to Apple Silicon,” he continued. “And that is one thing we intend to do.”

Borchers says that Apple is targeted on the entire Mac, somewhat than the processor — and but additionally that making its personal processors is a large benefit.

“It is essential to reiterate that clients purchase merchandise, not chips,” he stated. “One of many core benefits we’ve got in creating Apple Silicon is that we’re not fascinated by anyone, however our clients… and we do not have to consider who else we will promote that chip to.”

“So we do not dedicate silicon actual property to issues that we’d not want to make use of,” he continued. “As a substitute, we make our selections primarily based on what we are able to meaningfully ship to a buyer.”

As for particular advantages of Apple Silicon in comparison with the remainder of the processor business, Borchers says he believes Apple’s transfer into chip design got here alongside a drive to be extra environment friendly in each sense.

“I believe for the longest time, the broader business was centered on efficiency,” he stated. “And we have launched this concept that you could take into consideration how you are able to do that effectively.”

“And a part of that concentrate on efficiency per watt has allowed us and form of pushed us to combine some core applied sciences into silicon,” he continued, “so we are able to ship them as effectively as attainable.”

Whereas Borchers didn’t talk about this instantly, integrating sure core applied sciences proper into the Apple Silicon processors additionally had a draw back. It in the end meant that Apple deserted the power to deal with GPUs that are not within the Apple Silicon die — although it is attainable that may change within the new Mac Professional.