Planning social media content material appears to be an space of battle for a lot of entrepreneurs and enterprise house owners.
From researching matters to creating pictures – to not point out, the huge catalog of platforms to post on – there’s fairly a bit that goes into social media planning.
And whereas many social media planning instruments like Hootsuite and Loomly purpose to make social media advertising even simpler, typically all you want is an efficient ol’ Google Sheet.
On this information, you’ll discover a easy, easy-to-use social media planner template for Google Sheets – plus, some recommendations on the way to plan your quarterly social media content material.
What Is A Social Media Planner?
A social media planner is a device, system, or course of that organizations or people can use to plan, schedule, publish, and handle their social media content material.
A social media planner makes it simpler to plan content material prematurely and handle posts throughout a number of platforms equivalent to Fb, Twitter, or Instagram.
There are numerous social media planning software choices accessible, in addition to extra simplified templates, tables, checklists, and the like.
Many of those instruments embody options equivalent to post-scheduling, monitoring and analytics, multi-platform administration, and extra.
Why Use A Social Media Planner?
There are numerous perks to utilizing a social media planner – you already know, as an alternative of simply wingin’ it.
Planning forward is among the greatest methods to construct a constant social media presence, observe outcomes, and enhance your technique over time.
Listed below are only a few of the various advantages of utilizing a social media planner:
Enhance Productiveness
Utilizing a social media planner means that you can schedule and publish content material prematurely, liberating up time for different duties.
This may improve your total productiveness by providing you with extra time to concentrate on different facets of your enterprise or private life.
Moreover, the flexibility to handle a number of social media accounts from one central location can save time and scale back the hassle required to take care of your presence on totally different platforms.
Publish Content material Extra Constantly
A social media planner helps you publish content material persistently by permitting you to schedule posts prematurely.
This helps be sure that your social media presence stays energetic, even when you find yourself busy or unavailable.
Constant posting may also help preserve engagement together with your followers and enhance the visibility of your content material.
Hold Organized
A social media planner helps you keep organized by permitting you to plan and observe your content material calendar.
This lets you hold observe of what you’ve revealed, while you’ve revealed it, and what’s developing subsequent.
The flexibility to view your content material calendar in a single central location may also help you keep on prime of your social media presence and keep away from lacking alternatives to interact together with your viewers.
Develop Your Technique
A social media planner means that you can observe the success of your content material. This data can be utilized to tell future content material technique, making it simpler to establish what works and what doesn’t on every platform.
The flexibility to see the affect of your content material may also help you make data-driven selections and enhance the effectiveness of your social media presence.
Collaborate With Your Staff
A social media planner may also assist facilitate collaboration between workforce members.
For instance, by permitting a number of individuals to entry your social media planner doc, it’s simpler to share accountability for sustaining a constant social media presence.
This may also help be sure that content material is revealed commonly, and scale back the danger of lacking alternatives to interact together with your viewers.
Free ‘Social Media Planner Template’ For Google Sheets
Planning your social media content material doesn’t must be difficult – or require the usage of costly instruments.
With the free Social Media Planner Template for Google Sheets, you’ll discover a better strategy to plan, set up, and schedule your social media content material.
Whether or not you’re a person or a small enterprise, this template is designed that will help you publish content material persistently, keep organized, and make higher selections about your social media technique.
With this Google Sheets template, you possibly can:
- Plan your content material calendar prematurely, see what you’ve revealed, and know what’s developing subsequent.
- Schedule posts for a number of social media accounts from one calendar.
- Monitor the progress of your content material and use the knowledge to tell your future technique.
- Collaborate with others by sharing entry together with your workforce.
Word: Click on on “File” > “Make a Copy” to edit your template. You don’t want to request Edit entry.
Make a duplicate: Social Media Planner Template for Google Sheets
How To Plan Your Social Media Content material In 2023
Plan your quarterly social media content material in a matter of minutes – not days – with the Social Media Planner Template.
This Google Sheet template makes it straightforward to see your schedule nicely prematurely and save all your social media belongings in a single place.
Right here’s the way to plan your social media content material for 2023.
Step 1: Create A Copy Of The “Social Media Planner Template”
Upon getting entry to the template, click on “File” after which “Make a Copy.” It will create a brand new copy of the template that you would be able to edit.
Screenshot from Social Media Planner Template, February 2023Subsequent, give your copy a descriptive identify, equivalent to “[Business name] – Social Media Plan Q1-This fall 2023,” and reserve it to Google Drive.
Step 2: Establish Your Present Quarter/Month
Relying on while you’re studying this text, it would be best to establish the quarter and/or month wherein you propose to start out your social media planning.
The underside of the template consists of tabs spanning from “Q1: January” to “This fall: December” of 2023.
Open the tab for the month wherein you wish to begin planning your content material.
Screenshot from Social Media Planner Template, February 2023For simplicity, we began with “Q1: January” and started filling out the primary two matters.
Screenshot from Social Media Planner Template, February 2023Additionally, you will see within the left-hand columns that there’s a calendar for every month.
That is merely meant as a go-to reference for the proper days of the month/week, primarily based on the 2023 calendar.
You’ll be able to, in fact, replace this for 2024, 2025, and so forth.
Step 3: Select Your Social Media Platforms (“Format”)
Column Ok features a dropdown of varied social media platforms to which you’ll be publishing your content material.
You’ll be able to choose from this record of choices (Weblog, Instagram, LinkedIn, Fb, Twitter, Tik Tok, or Different) or you possibly can add your individual by clicking the “edit button” i.e., the pencil icon.
Screenshot from Social Media Planner Template, February 2023This dropdown means that you can simply establish which platform you propose on publishing to.
Whether or not or not it’s Facebook, Instagram, Twitter, or some other platform, this can aid you hold your content material organized.
Step 4: Plan Your Subjects
Now, it’s time to fill in your subject concepts!
There are fairly just a few methods to consider participating social media matters, which we lined in our How To Create A Social Media Content Plan information.
Nonetheless, the analysis course of doesn’t must cease there. Listed below are just a few methods to give you social media posts:
- Conduct competitor analysis: Take a look at what your opponents are doing on social media and use that as inspiration in your future social media posts.
- Take a look at trade tendencies: Keep up-to-date on trade tendencies and information, and use this data to create related and well timed posts in your viewers.
- Make the most of user-generated content material: Encourage your followers to share their very own experiences and use that content material as inspiration in your personal posts.
- Take a look at hashtags: Analysis and use related hashtags to extend the visibility of your posts and attain a wider viewers. This can be a strategy to discover content material concepts.
- Schedule common promotions: Share your promotions and reductions to drive engagement and improve gross sales.
When you assume up some concepts, you can begin filling out your social media planner.
Simply fill out Columns J by means of O together with your “Title/Subject,” “Description,” and the like.
Step 5: Fill In Your Wanted Columns
Begin enhancing the template by including your individual content material, equivalent to your social media accounts, put up sorts, and content material matters.
You may as well change the design and format of the template to suit your wants.
Screenshot from Social Media Planner Template, February 2023Add the “Picture” you propose to incorporate together with your social media posts. You are able to do this by including a hyperlink to a Google Drive folder or Digital Asset Supervisor (DAM).
Step 6: Add Due Dates
Subsequent, use the template to schedule your posts prematurely by including the date, time, and platform for every put up.
Then, replace the “Standing” column as you go alongside.
You’ll be able to even use the template to trace the success of your content material by including metrics equivalent to likes, feedback, and shares.
Step 7: Add Content material And Publishing Notes
If you’re working with a workforce, share the template together with your colleagues and provides them entry to edit the template.
It will can help you collaborate and work collectively to take care of a constant social media presence.
The “Notes” column is for any miscellaneous notes you could have about your upcoming content material, drafts, due dates, and so forth.
Step 8: Plan Forward And Repeat
Planning your social media content material prematurely presents quite a few advantages that may enormously improve your social media presence.
By taking the time to plan your content material, you possibly can guarantee that you’re persistently publishing related posts that interact your viewers and drive outcomes.
With a transparent content material plan in place, you possibly can concentrate on creating high-quality content material that’s aligned together with your total advertising technique, and keep away from the pitfalls of impulsive, unplanned posting.
I like to recommend utilizing the social media planner to plan not less than one quarter’s value of content material, so that you’re not scrambling to put in writing the copy, accumulate the belongings, schedule the posts, and so forth.
You’ll be able to breathe straightforward figuring out your precise technique months prematurely.
Get Forward With Social Media Content material Planning
A social media planner is a robust device in the case of planning, scheduling, and managing your social content material.
Don’t let “concept block” get the perfect of you; begin planning your Q1-This fall content material now!
Utilizing a social media planner additionally empowers you to be proactive in producing content material about your trade or market – reasonably than simply reactive.
This may also help you keep forward of the competitors and preserve a robust presence on social media.
Plus, while you plan your content material prematurely, you possibly can allocate sources and funds extra successfully, guaranteeing that you’re utilizing your time and sources in probably the most environment friendly means attainable.
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Featured Picture: ESB Skilled/Shutterstock
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