Versium is an information know-how firm that’s designed to allow B2B and B2C entrepreneurs to raised determine, perceive and attain their ultimate prospects throughout a number of digital contact factors and advertising and marketing channels. Versium’s proprietary information belongings embody greater than two billion contact factors and greater than two trillion insights attributes, making a wealthy B2B2C id graph and information know-how platform that empowers entrepreneurs to win clients.
The Lowdown
As a part of its initiative to make information instruments extra accessible to entrepreneurs, Versium expanded its suite of open-source instruments to assist corporations determine and attain the proper viewers and enhance advertising and marketing marketing campaign efficiency.
Again-Of-The-Field Particulars
This newest set of open-source instruments – powered by Versium’s best-in-class viewers insights engine – is designed to allow builders, information scientists and entrepreneurs to create fashions to raised predict which prospects and clients are most definitely to transform.
On the heels of launching a set of open-source instruments that simplify excessive efficiency information processing, Versium has added the next new options:
- Versium Mannequin Builder, which integrates with Versium’s insights information set to reinforce first-party viewers information and enhance predictive energy, fills within the blanks the place attributes are missing, routinely creates fashions and surfaces insights to allow customized messaging.
- Versium Document Scorer, which goals to execute a rating for every contact on how probably they’re to transform, to enhance focusing on towards prospects most definitely to buy or interact.
Who It is For
The answer is for builders, information scientists and entrepreneurs.
What Makes It Particular
The launch of Versium’s Mannequin Builder is the following step within the firm’s mission to assist entrepreneurs extract the utmost worth from their information with the largest affect.
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