McCann Worldgroup has employed Gray’s Javier Campopiano as its new world chief inventive officer.
Campopiano will start the function later this 12 months and report back to McCann Worldgroup chief govt and McCann Company CEO Daryl Lee.
The rent comes after IPG-owned McCann Woldgroup restructured its leadership in January, with Lee changing into world CEO and Alex Lopez, world president and chief inventive officer, leaving the corporate. Following Lopez’s departure, McCann created one world CCO place.
In that new function, Campopiano will oversee inventive throughout the worldwide community, which spans greater than 100 international locations and has 16,000 staff. He may also work intently with Suzanne Powers, whom McCann just lately promoted to chief product officer with the remit of enhancing product excellence.
Most just lately, Campopiano has served as the worldwide chief creative officer at Grey since 2021. He joined the WPP-owned company in 2019 as CCO of Gray Europe and world purchasers.
Whereas at Gray, he oversaw work corresponding to Coca-Cola’s 2022 venture into branded entertainment for Christmas and a Pringles gaming campaign that noticed a online game character break into the actual world.
Previous to that, Campopiano was CCO at Saatchi & Saatchi North America, the place he created maybe his best-known work, the 2018 multi-award-winning “It’s a Tide Ad.”
He started his profession at Ogilvy Argentina, served as regional inventive director for Ogilvy Latin America, and was later CCO of FCB New York.
“The final 4 years have been amongst probably the most fulfilling of my profession, and since I met Daryl and the workforce, I haven’t stopped pondering of the limitless potentialities of becoming a member of some of the full and thrilling assemblies of manufacturers and expertise in our trade,” Campopiano stated in a press release.
“Lately all of us have two jobs in promoting: create excellence for the assignments we work on; and make our trade a expertise magnet once more. And McCann Worldgroup is an thrilling place to make these items occur,” he continued.
Lee added: “I’m tremendous excited to get to work with Javi. He’s a kindred spirit from the southern hemisphere, making his mark on the worldwide stage by concepts that form the world for the higher. His creativity has no boundaries, his work defies classes, and he has the popularity to show it. However most of all, he understands {that a} democratic tradition of deep inclusion will outline the subsequent era of creativity in our trade.”
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