“If nothing modifications, nothing modifications”. I’ve mentioned this earlier than in my advertising blogs as it’s one thing that I dwell by. If I really feel myself being sad with one thing, I take into consideration what I’m doing and the way I can change my half in that equation. Habits die onerous, however there may be nothing worse than dwelling in a gap that you simply preserve digging. Finally, you received’t be capable to breathe.

Life gave us all curve-balls prior to now few years, and through that interval, I by some means misplaced the love I’ve all the time been capable of finding in advertising. However that modified mid-way via final 12 months and my ardour has come again. I’ve embraced every part new and began to innovate and “consider” once more sooner or later as a careered advertising skilled.

It helped that I received “Innovator of the 12 months” on the prestigious WiT Awards for accomplishments in creating Robotic Marketer advertising technique expertise platform. It additionally was fortuitus that ChatGPT got here out within the final quarter of the 12 months, as a result of that actually received me excited. As a marketer the alternatives are infinite. As a tech entrepreneur, we will now create a loop. Robotic Marketer for advertising technique and execution packages built-in into ChatGPT for content material traces, “find out how to’s” and coaching and an automation device like Hootsuite for placement. This all goes again into Robotic Marketer to kind the proper circle for advertising automation. 

Efficiency is a alternative

As people, all of us have the innate want to enhance ourselves and attain new heights in our private {and professional} lives. Whether or not it is enhancing our work efficiency or attaining private targets, we always try to boost the bar and be the most effective variations of ourselves.

Statistics present that setting excessive targets and striving for excellence can result in better success and satisfaction in life. In actual fact, a research by the College of Scranton discovered that solely 8% of people that set New 12 months’s resolutions really obtain them, however those that do are ten occasions extra prone to obtain their targets than those that do not set any. I do know that after I write down a objective, I’m more likely to attain it.

Work efficiency as a marketer

Relating to work efficiency, elevating the bar can result in quite a few advantages. For instance, a research by Gallup discovered that staff who’re engaged and have excessive ranges of job satisfaction are extra productive, have higher attendance information, and are much less prone to depart their jobs.

Moreover, when staff are motivated to carry out at their finest, they’re extra prone to tackle new challenges and develop new expertise, which might result in profession development and better salaries. In actual fact, a research by the Harvard Enterprise Overview discovered that staff who constantly set and obtain excessive targets earn a mean of 30% greater than their friends who do not.

So how can we increase the bar and enhance our private {and professional} efficiency? Listed below are a number of ideas:


  • Set particular, measurable targets

Quite than setting obscure targets like “get in higher form,” set particular, measurable targets like “lose 10 kilos within the subsequent three months.” This makes it simpler to trace your progress and keep motivated.

Do not be afraid to tackle new challenges and push your self outdoors of your consolation zone. That is the place actual progress and improvement occur.

Embrace the concept that you may all the time enhance and develop new expertise. As an alternative of viewing failure as a setback, see it as a chance to be taught and develop.

Consistency is vital with regards to enhancing your efficiency. Put aside time every day or week to work in direction of your targets, even when it is only a small period of time.

Now this will likely sound slightly unusual, however your vitality not solely helps you carry out higher, it drives everybody else round you. If you will get your vitality proper, your efficiency will observe.

After sitting with my mentor final week, I discovered by overhearing a dialog that he had taken up meditation. Effectively, his efficiency is proven in clear financial phrases as an individual within the prime 20 richest folks within the nation. Meditation clears your thoughts and permits so that you can suppose.

Elevating the bar in our private {and professional} lives can result in better success, satisfaction, and achievement. By setting particular targets, difficult ourselves, creating a progress mindset, and taking constant motion, we will all obtain our full potential and be the most effective variations of ourselves.

Efficiency based mostly mindset

Constructing a performance-based mindset requires a deliberate effort to alter your beliefs, attitudes, and behaviours can optimise your efficiency. 

An athlete makes use of their efficiency to drive how they prepare. Likewise, if you concentrate on your efficiency as a marketer and tackle that mindset, success will come.

Listed below are some steps you’ll be able to take to construct a performance-based mindset:


  • Perceive the facility of mindset

Your mindset is your psychological perspective or inclination that shapes the best way you strategy and reply to conditions. By creating a performance-based mindset, you’ll be able to enhance your efficiency and obtain your targets.

Targets offer you a transparent course and focus, which is crucial for constructing a performance-based mindset. Set SMART targets which can be particular, measurable, achievable, related, and time-bound.

A progress mindset is the assumption that your skills and intelligence could be developed via onerous work, observe, and dedication. This mindset means that you can embrace challenges, be taught from errors, and persist via setbacks.

Establish your strengths and use them to your benefit. Constructing in your strengths might help you obtain higher efficiency and acquire confidence.

Motivation is a key consider constructing a performance-based mindset. Discover methods to remain motivated, similar to rewarding your self for progress or discovering a supportive neighborhood.

There are a number of fashions of change that may be helpful in constructing a performance-based mindset. Listed below are a number of:


  • The Transtheoretical Mannequin of Change

This mannequin describes 5 levels of change, from pre-contemplation (not but contemplating change) to upkeep (sustaining change over time). By understanding the place you might be within the change course of, you’ll be able to establish the methods that will probably be best for you.


  • The Prochaska and DiClemente Mannequin

This mannequin builds on the Transtheoretical Mannequin by including six key processes of change, similar to consciousness-raising (turning into conscious of the necessity for change) and self-liberation (believing in your capability to alter).


  • The Social Cognitive Idea

This principle emphasises the position of social and environmental elements in shaping behaviour change. By figuring out and altering the environmental elements that affect your behaviour, you’ll be able to construct a performance-based mindset.

Constructing a performance-based mindset requires a deliberate effort to alter your beliefs, attitudes, and behaviours. By setting clear targets, embracing a progress mindset, specializing in strengths, staying motivated, and utilizing fashions of change to information your progress, you’ll be able to obtain optimum efficiency and attain your full potential.

I’ve come again to scripting this weblog as a result of it’s how I maintain myself to account. What’s your “account holder”?


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