Studying Time: 6 minutes
The Worldwide Girls’s Day (IWD) is well known yearly on March 8, and goals to focus on the numerous achievements of ladies.
Every year, it has a special theme, and the theme for IWD 2023 is #EmbraceEquity.
There are a number of methods on your model to participate in IWD celebrations:
- Rejoice girls and their achievements
- Elevate consciousness and educate your viewers
- Spotlight campaigns to make optimistic adjustments that advance girls
- Fundraise for charities centered on girls and ladies
Due to the subject, it’s an awesome alternative to not solely promote your merchandise, but additionally to construct loyalty and provides your clients much more causes to fall in love together with your model.
However, after all, with a view to ship out Worldwide Girls’s Day emails and texts, you’ll really need an electronic mail or SMS listing.
That’s why Omnisend helps you out with our ready-made Worldwide Girls’s Day popup templates you could launch in just some clicks to start out accumulating your guests’ contact info:
Worldwide Girls’s Day promotion concepts
There are just a few nice methods you possibly can promote your merchandise for IWD:
- Time-sensitive promotions: you possibly can present a reduction, free transport, or different provide that expires after IWD (on March 9)
- Product suggestions: it is a nice time to advocate merchandise both on your clients or the ladies of their lives. You are able to do this routinely with Omnisend, utilizing the shopper’s personal buy historical past, your finest sellers, or your latest merchandise
- Specifically designed touchdown pages: make it a much bigger marketing campaign and create a touchdown web page that goes extra into extra element. You’ll be able to spotlight how your merchandise are made for celebrating girls. Or go deeper and talk about extra critical IWD subjects.
One vital factor to recollect is that Worldwide Girls’s Day is just not like Valentine’s Day or Mom’s Day.
It’s a day for all girls; for that purpose, the merchandise or items don’t should be romantic or family-themed. Colleagues or managers may also ship their feminine workers items to mark the event.
Meaning it’s additionally a superb time to make use of segmentation to personalize your content material. For instance, when you’ve got gender info, you possibly can ship an electronic mail instantly for ladies to have fun themselves or the ladies of their lives.
However, you possibly can ship a separate electronic mail for males to have fun the ladies to indicate their appreciation. Relying on what sort of info you’ve about your clients, you can too tailor the message for employers, colleagues, and so forth.
Worldwide Girls’s Day branding concepts
It’s also possible to take a bigger, extra critical strategy to your IWD campaigns. As an alternative of selling your merchandise (or along with that), you possibly can assist IWD’s bigger objectives:
- Remind your audiences about IWD: with out selling any product, remind your clients about IWD and that they need to take a second to understand girls
- Characteristic girls’s tales from their enterprise to encourage others: in case you’re a lady or have girls in your organization, you possibly can spotlight their tales
- Elevating funds for charities or consciousness of their contributions: you can too take this time to ask clients to donate to related charities, and even provide a 1-for-1 matching donation
It’s potential to mix each branding and promotional concepts into a bigger marketing campaign, however you must think about learn how to do it in a balanced manner.
7 finest Worldwide Girls’s Day electronic mail examples
Let’s have a look at some nice Worldwide Girls’s Day emails from ecommerce manufacturers to assist encourage you.
#1 Eat Me Guilt Free: Completely satisfied Worldwide Girls’s Day! ?
The primary electronic mail comes from Eat Me Guilt Free, and it’s purely a branding electronic mail.
Right here, they’re celebrating girls by highlighting girls’s tales to assist encourage their viewers. A good way to carry clients nearer to their model.
#2 PlayingCardDecks.com: Girls’s Day ? – New Decks, Weblog & Extra
This one comes from PlayingCardDecks.com they usually’re celebrating IWD by selling their women-focused taking part in playing cards. It’s a good way to maintain the stability between promoting merchandise and celebrating girls.
#3 Cate & Chloe: Completely satisfied Worldwide Girls’s Day
This stunning electronic mail from Cate & Chloe actually finds an exquisite stability between getting gross sales (a sitewide 22% off with a $60 threshold) whereas nonetheless making all of it about girls.
We actually love the shoutout to their girls ambassadors on the backside, which additionally counts as robust social proof.
#4 Runway Rogue: Completely satisfied Worldwide Girls’s Day
#5 Saucy: it’s Worldwide Girls’s Day ?
It is a nice, enjoyable electronic mail that goals to have fun IWD with out being overly critical about it. Right here, they’re utilizing a Give X, Get X promotion. This electronic mail is most certainly segmented for males.
#6 File: Completely satisfied Worldwide Girls’s Day! ♀
File takes a lighter tone to IWD, managing to have fun girls and make them giggle on the similar time. We actually just like the belief badges on the backside of the e-mail.
#7 Second: $5k in Prizes to Rejoice Worldwide Girls’s Day
This stunning electronic mail from Second not solely makes you fall in love with the model from a design perspective, but additionally from the thought behind the e-mail.
Its “Behind Each Lady” marketing campaign goals to amplify girls’s voices throughout the week main as much as IWD. We additionally actually just like the block on the lady, the place clients can nominate probably the most inspirational girls of their lives.
15 Worldwide Girls’s Day electronic mail topic traces that may get engagement
In relation to selling your model or particular merchandise, nice topic traces will get your emails opened and clicked.
That will help you out, we’ve gathered among the finest Worldwide Girls’s Day topic traces you could take outright, or adapt to your model or provides.
- Completely satisfied Girls’s Day! Get ? Delivery on All Orders Right this moment Solely ?️
- I ❤️ IWD: 25% of All Gross sales Donated to Girls’s Charity ?
- ? Rejoice Girls’s Day with 15% Off on All Merchandise ?
- ? Empower Your self and One other Lady with BOGO Half Off ?
- ? It’s Worldwide Girls’s Day! Get pleasure from Free Delivery on Your Buy ?
- ? Shine Vibrant on Girls’s Day with 15% Off Sitewide ?
- ? Purchase One, Present One: Rejoice Girls with BOGO Free Present ?
- ? Completely satisfied Girls’s Day! Get ? Delivery on Your Order Right this moment ?
- ? Rejoice Girls In every single place with 15% Off Your Buy ?
- Be a part of Us in Celebrating Girls: Free Delivery till March 15
- ? Completely satisfied Girls’s Day! Get pleasure from Free Delivery on All Orders Right this moment Solely ?
- ? Empowerment for Girls: 15% Off Sitewide ?
- ? Rejoice Girls Supporting Girls with BOGO Half Off ?
- ? Girls’s Day Sale: Get pleasure from Free Delivery on All Gadgets ?
- ? Girls Empowering Girls: BOGO Half Off on All Merchandise ?
Segmenting for Worldwide Girls’s Day
IWD is a good day to check out segmentation and see which of them take advantage of sense.
Omnisend research confirmed that, in comparison with non-segmented campaigns, segmentation helped:
- earn 62% larger order charges
- 52% extra click-throughs
- 110% extra opens
That’s as a result of segmenting emails means that you can ship particular messages to particular teams of individuals.
Listed here are some nice segments you should utilize:
- gender
- location (metropolis, nation or area)
- occupation
- trade
- related knowledge on your merchandise
- no matter you possibly can dream of
You’ll be able to ship out emails to girls instantly, to have fun themselves for promotional campaigns. Or you possibly can ship IWD emails to girls to construct your model and share vital tales celebrating girls.
It’s also possible to ship it to colleagues, mates and different folks, to encourage them to have fun the ladies of their lives.
Wrap up
Listed here are an important issues to recollect for profitable Worldwide Girls’s Day campaigns:
- When planning your IWD electronic mail campaigns, bear in mind to decide on a responsive and mobile-friendly email template to make sure that your subscribers can view your Tremendous Bowl electronic mail appropriately.
- At all times bear in mind to personalize your emails. This helps make them simpler. Use related buyer knowledge to advertise your merchandise or improve your IWD campaigns.
- Ship multiple IWD electronic mail. You’ll be able to combine awareness-raising with product-promotion campaigns
- Keep in mind to segment your audience into related teams for IWD
- Preserve your model identification. Elevating consciousness, highlighting girls, donating to charities, and even telling private tales may help improve buyer loyalty
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