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Google is sunsetting Common Analytics (UA) on July 1st. Beginning in March, Google will mechanically create Google Analytics 4 (GA4) properties for any buyer who doesn’t arrange a GA4 property with fundamental settings.

If you don’t opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 with none customized technique. To make sure correct monitoring and evaluation, you need to make the swap to GA4 now and customise the setup as wanted.

GA4 is rather more than only a new “model” of Google Analytics. It’s a very new platform – constructed from the bottom as much as accumulate, course of, and report on knowledge in another way than earlier than. Migrating to GA4 is a fancy and integral course of that requires strategic planning and skilled implementation.

Need assistance? This 5-minute GA4 preparation information from MoreVisibility will present the perception and help it’s good to get began. Go to Digital Advertising Depot to obtain the GA4 Preparation Guide.


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