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Apple isn’t solely the largest smartwatch vendor, however it pulls in additional than half the market’s income as effectively, pushed by the Apple Watch Ultra.
New analysis by Counterpoint continues to indicate Apple within the lead for the smartwatch market in each regard. In accordance with the information, Apple Watch accounted for 34.1% of all smartwatch shipments in 2022, and 60% of the income for your complete market, globally.
Beforehand, Counterpoint stated in November 2022 that Apple Watch had accounted for almost half of all smartwatch shipments in Q322. Since then, nonetheless, the brand new analysis says that regardless of robust progress within the first three quarters of 2022, This autumn noticed smartwatch shipments fall 3% year-over-year.
“This was the market’s first damaging progress in eight quarters for the reason that pandemic hit the world in 2020,” Counterpoint analysts report. They are saying the decline got here “amid inflationary pressures and sluggish India progress.”
Nonetheless, there has additionally been an sudden break up available in the market, with gross sales of mid-price smartwatches declining, whereas each low- and higher-price ones have elevated. Gross sales of smartwatches costing beneath $100 rose by 34% year-over-year, and of these retailing for greater than $400 rose 129% year-over-year.
“Apple strongly drove the typical promoting value (ASP) rise within the international smartwatch market in 2022, particularly within the >$400 value band,” stated analysis analyst Woojin Son stated. “There are two foremost causes for this ASP rise — a diversified Apple smartwatch line-up and an increase within the alternate charge.”
“This yr, Apple launched its first premium mannequin, Extremely, at a launch value of $799 within the US,” continued the analyst. “As well as, because the alternate charge rose, the native value of Apple Watch in varied nations modified.”
Total, the “demand for the premium phase remained comparatively robust regardless of the decline in client sentiment on the finish of 2022,” he stated.
Counterpoint estimates that robust gross sales imply Apple’s shipments elevated 17% in 2022 in comparison with 2021. “As well as, annual shipments elevated by 50 million for the primary time, accounting for about 60% of the worldwide smartwatch market income,” it says, “…additional widening the hole with No. 2 Samsung.”
Samsung’s 2022 shipments reportedly elevated round 12% year-over-year, and the corporate has taken about 10% of the market.
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