This month, our favourite emails swooped into our inboxes from manufacturers like Netflix, Darn Powerful, Kanga Coolers, and extra. Animated GIFs stunned and delighted, daring colours flashed and popped, whereas e mail senders made an impression by leaning into simplicity.
Learn on to take a look at the Litmus staff’s favourite emails of February 2023 showcase.
Darn Powerful
Topic line: You’ve By no means Seen Socks Like This
Preview textual content: YOUR 30 PACK CAN’T DENY
Jess says: I cherished the daring assertion within the subject line and the intelligent preview text too. Upon opening the e-mail, I believed the animated GIF with the pixelated sock design was an effective way to tease out their upcoming new releases whereas preserving a component of thriller and shock. The CTA to enroll in texts to be within the know when the brand new sock designs drop was an effective way to construct their contact listing and set their upcoming launch up for achievement. I additionally simply love Darn Tough socks!
Kanga Coolers
Topic line: I like massive instances and I can not lie
Preview textual content: Take pleasure in extra immersive sound and as much as 6 obtain gadgets – at no extra value.
Jess says: The creativity of the topic line and preview textual content positively hooked me! I really like the simplicity and conversational tone of the e-mail too; it feels prefer it matches Kanga Coolers’ model rather well.
Netflix
Topic line: Extra advantages together with your Premium plan
Preview textual content: Take pleasure in extra immersive sound and as much as 6 obtain gadgets – at no extra value.
Nicole says: Okay, I understand this e mail got here at a time that Netflix was cracking down on password sharing, so possibly it was only a massive distraction, nevertheless it WORKED! I really like that this e mail highlights advantages of your plan that you could be not find out about or utilizing. And at a time when my inbox is stuffed with firms telling me they’re rising costs, I recognize one that claims we’re staying the identical worth and including extra advantages. I additionally like that I can strive a demo of their new function earlier than going all in. And at last, there’s numerous advantages to cowl right here, however I believe they saved the hierarchy clear and clean with actually only one primary call-to-action (CTA).
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