Two-time Academy Award-winning actor and James Bond dangerous man Christoph Waltz is main a content material sequence for insurance coverage and asset administration large Allianz.
The Allianz Group is without doubt one of the world’s largest insurers and asset managers with 120 million non-public and company clients in additional than 70 nations.
Having launched its “Put together for Life” platform final June, the sequence of six movies, created by Wieden+Kennedy Amsterdam, goals to assist folks and their funds for the longer term by simplifying the subject.
The “Begin Making Cents” marketing campaign sees Waltz carry out a lot of mundane however dangerous actions, reminiscent of consuming spaghetti bolognese whereas sporting a white swimsuit or shaving a woolen sweater, which additionally act as metaphors for fundamental monetary funding recommendation.
The sequence doesn’t promote any merchandise however focuses on the promotion and advantages of economic literacy schooling. The movies run between 30 and 60 seconds in size and have been launched throughout the corporate’s social media channels, alongside a 10- to 15-second teaser for every as properly.
All belongings for the worldwide marketing campaign will even dwell on the Allianz web site, the place clients can discover extra details about every monetary subject to coach themselves additional.
Christian Deuringer, head of worldwide model and advertising at Allianz, defined: “Making ready folks for all times is what we do as a number one insurer and asset supervisor—and as a vital a part of our model promise of constructing confidence in tomorrow. Along with the artistic storytelling of Christoph Waltz and Wieden+Kennedy, we’re serving to much more folks perceive how an excellent monetary basis can unlock all life has to supply.”
CREDITS:
Technique, advertising, and distribution officer: Serge Raffard
Head of worldwide model communication: Christian Deuringer
Head of Allianz Studio: Florian Scheiblbrandner
Head of worldwide model advertising: Jenny Huang
Undertaking supervisor: Thomas Jost
Senior advisor: Brittany Jones
World digital advertising knowledgeable: Lukasz Papuda
Inventive mission supervisor: Jacqueline LiebscherWieden+Kennedy Amsterdam
Managing director: Blake Harrop
Government artistic administrators: Eric Quennoy, Mark Bernath
Inventive administrators: Elena Knox, Joe Burrin, Alvaro Sotomayor
Artwork director: Christian Baur
Copywriters: Ryan Snyder, Christina Rankel
Head of manufacturing: Jaime Tan
Broadcast producer: Annelien Orbie
Planning director: Odile Music
Senior planner: Cristelle Fornesi
Planner: Hayeon Kim
Group account director: Luke Purdy
Account director: Tiphaine Murat
Account supervisor: Wenwen Zhao
Head of design: Joe Burrin
Studio director: Lizzie Murray
Designer: Shen Hou
Movement designer: Jason Mitchell
Enterprise affairs: Fiona FanFilm Manufacturing
Manufacturing Firm: Smuggler
Director: Tom Speers
Director of pictures: Nick Morris
Producer: Ellie Fry
Government producer: Fergus BrownEditing firm: Trim
Editor: Elise Butt
Audio Publish: King Lear
Sound designer/mixer: Jack Sedgwick, Dugal Macdiarmid
Music: Birdbrain
Composer: Brice Davoli
Producers: Niall Rogers, Thomas DwarswaardPost manufacturing: Black Kite Studios
VFX Supervisor / Flame: Bruno Fukumothi
2D: Venu Prasath
3D: James Bown
Colorist: Tom Mangham, Richard Fearon
Producer: Tom Manton
Government Producer: Amy Richardson
Print Manufacturing
Photographer: Benedikt Renc
Producer: Andrea Chadimova
Retouching: Benedikt Renc
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