Image this:
An influencer in your area of interest invitations you to current a dwell on-line workshop to their viewers.
They’ll hype you up and invite all their followers to attend.
You’ll have a full hour to show them one thing out of your space of experience.
On the finish, you possibly can pitch your product (and also you gained’t even must pay out affiliate commissions).
There’s just one drawback…
You don’t have a product to promote but.
That is the precise state of affairs our shopper Rob Fortier discovered himself in lately.
However by the point the workshop was over, he had offered the primary 5 copies of an internet course he hadn’t even created but.
How?
As a result of he got here up with a brilliantly easy however highly effective supply that appealed on to the viewers’s wants.
On this publish, I’m going to indicate you ways he did it so you possibly can shortly create high-converting provides even in case you don’t have a completed product but.
Step 1: Diagnose the Drawback
To shortly give you a killer supply, it’s worthwhile to perceive your viewers’s largest ache factors.
In Rob’s case, he was presenting a workshop to an viewers of authors who had been struggling to get outcomes from their electronic mail lists.
That they had two important issues:
- They didn’t know find out how to hold their electronic mail subscribers engaged.
- They didn’t know find out how to get the e-mail subscribers to purchase extra stuff from them.
He was already addressing Ache Level #1 with the workshop itself:
The workshop taught Donna’s viewers of authors find out how to nurture their electronic mail subscribers with a welcome sequence.
This is able to assist them develop extra engaged electronic mail subscribers from the beginning.
Whereas that is tremendous helpful, it doesn’t do a ton to assist with Ache Level #2 — getting extra subscribers to purchase from you.
It was the right alternative to create a product.
Step 2: Create a Easy Product Description
That is the place most individuals overcomplicate issues.
They assume they want an enormous long-form gross sales web page.
They assume they want 40 video modules.
They assume they want an epic 20-email gross sales sequence.
Nope.
To pre-sell a product, you solely want a short description.
Here’s what Rob got here up with:
This description follows the basic P-A-S Framework (Drawback-Agitate-Resolve).
The primary three paragraphs establish and agitate the issue:
You’ve labored onerous to construct your checklist and create a relationship along with your subscribers. Don’t spoil your probability to transform them into paying clients with an electronic mail that claims “Purchase my stuff!”
With the intention to make a sale, it’s worthwhile to present your potential clients the impression your services or products can have on their life or enterprise.
You recognize why they need to purchase from you… however do they?
Discover how that second sentence faucets into a typical concern that so many on-line enterprise homeowners have: sounding overly salesy of their emails. Properly accomplished, Rob.
He then presents the answer (his course) and lists its high advantages with 4 fast bullet factors.
I really like how bullets 3 and 4 describe the precise asset you’ll have by the top of the course: an precise sequence of gross sales emails that can persuade your subscribers to purchase from you.
Maintain that in thoughts when writing your product description. What’s the tangible factor clients can have on the finish that they’ll level to?
This complete part is simply 145 phrases lengthy, and it makes up about 50% of the complete web page’s content material.
Apart from that, there’s a normal testimonial about Rob’s experience, a brief FAQ, a 2-sentence bio, and a checkout kind.
I repeat: you do not want something elaborate to pre-sell your course!
And consider…Rob was promoting to another person’s viewers.
In different phrases, these had been individuals who barely knew who he was earlier than attending his free workshop.
But they had been nonetheless keen to buy a product that didn’t exist.
So, remind me…why are you continue to hesitating to pre-sell your product thought to your personal viewers that already is aware of and trusts you?
Step 3: Construction Your Course
Rob reveals how his course is construction in query 3 of the FAQ part:
6 video classes. 1 workbook. That’s it.
And he’s nonetheless in a position to cost $297!
That’s the facility of constructing a course to resolve one tremendous particular ache level — it doesn’t must be sophisticated. It simply wants to resolve the issue in a transparent method.
You may accomplish that with a 2-hour dwell workshop, a handful of recorded movies, or perhaps a bundle of templates and tutorials.
It’s not about size. It’s about worth.
See How Rob Acquired His Pre-Launch Course in Entrance of a Heat Viewers — And How You Can, Too
So…how did Rob e-book that “no commissions” dwell workshop for another person’s viewers within the first place?
Check out his full case study to find out.
You’ll learn the way Rob not solely “borrowed” a heat viewers for his pre-sale, but in addition how he added 400 electronic mail subscribers to his checklist within the course of!
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