In accordance with our 2023 Marketing Strategy Trends Report, 42% of entrepreneurs leverage social media, and it has the best ROI of any channel. With this in thoughts, sharing content material on social media is a no brainer.
Whether or not you’re on the lookout for a method refresh or leveraging the channel for the primary time, this submit is your information to the several types of social media content material and the advantages it’ll convey to your small business.
Totally different Sorts of Social Media Content material
1. Video (quick type, particularly)
Quick-form video is the highest development entrepreneurs might be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report discovered that it’s the highest ROI format for social media advertising and marketing.
With this in thoughts, creating short-form movies is a worthwhile funding, and a few widespread examples are TikTok movies, Instagram Reels, and YouTube shorts. The TikTok under is a video from Topicals, a skincare firm, which talks concerning the totally different makes use of for certainly one of its merchandise.
Lengthy-form video can also be fashionable, however it doesn’t come near the ROI of short-form. Dwell video gained steam throughout the pandemic, permitting folks to take part in occasions remotely. Twitch is a well-liked live-streaming platform the place folks can work together with their favourite creators in actual time.
2. Audio chat and dwell rooms.
Audio chat is one other sort of social media content material, and plenty of platforms have native options like Twitter Areas, LinkedIn Dwell, or Fb Dwell Audio. It’s additionally the highest content material sort entrepreneurs plan to leverage for the primary time in 2023.
This is sensible, as audio chat rooms let manufacturers instantly talk with audiences and develop nearer relationships than seeing a billboard or watching a YouTube video. And, throughout a time when prospects worth connections with manufacturers greater than ever, audio chat rooms are a beneficial instrument.
Audio chat rooms are stylish amongst Gen Z. A Spotify study discovered that 80% of Gen Z take pleasure in audio content material as a result of it permits them to specific their individuality and discover totally different sides of their personalities.
3. Content material that represents model values.
Content material that represents model values is something that shares what your organization stands for along with and out of doors of the merchandise you promote, similar to commitments to sustainable manufacturing practices, remedy of workers, or any causes you help.
Customers care more than ever about what the manufacturers they purchase from stand for and the values they’ve. They wish to know the causes that companies help and the commitments made to bettering the world.
The picture under is a Tweet from Ben & Jerry’s that expressed its dedication to environmentalism and combating local weather change, which aligns with its stated core values of environmental safety.
Model worth content material helps you attract folks whose values align with yours, and entrepreneurs additionally say that it has the 5th biggest ROI of any trend. 44% of entrepreneurs are additionally already posting such a social media content material.
4. Person-generated content material.
Person-generated content material (UGC) is content material your viewers creates that options your small business/model that’s not paid for by your small business. For instance, somebody shares a non-sponsored TikTok about how a lot they like your product or posts an image sporting your clothes and tags your small business.
This sort of content material is nice to share on social media as a result of it helps your audiences see that individuals use and like your merchandise, vouching for you in a real-life approach.
UGC pays off, as prospects belief evaluations from family and friends greater than they belief branded advertisements, and 79% of individuals say UGC extremely impacts their buy selections, significantly extra so than branded content material and influencer content material.
Once you do use UGC, the platforms it performs greatest on are Instagram, Fb, and YouTube.
5. Humorous, stylish, and relatable content material.
Humorous, stylish, and relatable content material on social media will be hopping on viral memes, relating them to your small business, and utilizing trending hashtags or sounds. This sort of content material requires consciousness of what’s taking place on social media, cultural moments, and present occasions and creating buzzy content material associated to that.
36% of entrepreneurs already share humorous, stylish, and relatable content material on social media, and 66% say that humorous content material is the best, adopted by relatable, stylish content material. Customers say that humorous content material is essentially the most memorable.
6. Shoppable content material.
Shoppable social media content material permits customers to flick through merchandise in your accounts, uncover issues they like, and even make a purchase order with out leaving the app. The picture under is an Instagram storefront for Ink Meets Paper, the place somebody can browse its merchandise, discover what pursuits them, and make a purchase order.
It is a beneficial content material sort as social procuring is at present on the rise, and customers are discovering new merchandise and shopping for merchandise on social media apps greater than ever earlier than.
Actually, social media is the preferred approach for Gen Z, Millennials, and Gen X to find new merchandise, and over 1 in 5 have made an in-app buy prior to now three months. If you happen to share shoppable content material, the best platforms for promoting in-app are Instagram and Fb.
7. Instructional content material.
Instructional content material shares useful data with audiences that helps them attain their objectives and meet their wants. Instructional content material can are available in infographics, movies, text-based posts, photographs — any of the content material varieties we mentioned on this submit.
HubSpot usually shares instructional content material by means of YouTube movies, the place viewers can be taught extra about ideas of curiosity. The video under is a latest video that educates viewers on making a model fashion information.
8. Excessive-quality photographs
Photographs are a should on social media platforms, capturing consideration and drawing folks in. Photographs will be issues like high-quality product photographs or perhaps a trending meme that pertains to your small business.
Our latest Advertising and marketing Technique Report discovered that 47% of entrepreneurs leverage photographs as a media format and work nicely on all social media platforms.
9. Textual content-based content material
We see text-based content material on social media day by day, like Tweets or thought-leadership posts on LinkedIn. The first aim of text-based content material is to share perception by means of textual content somewhat than a picture or video. For instance, you may pair a Tweet with an attention grabbing picture, however the level of the submit is within the textual content.
Blogs are fashionable text-based content material the place folks learn longer posts and uncover useful data. Some fashionable kinds of weblog posts are:
- How-to posts that introduce an issue, supply an answer, and focus on steps to achieve a desired end result.
- Lists posts that concentrate on a selected subject, supply a number of factors, and supply a short conclusion.
- What-posts that present additional data on a selected subject, with many articles surrounding comparisons of 1 factor to a different.
- Why-posts that usually present readers with a cause or goal and supply particulars that help a centered conclusion.
10. Infographics
Infographics are a content material sort with the shareability and visible enchantment of photographs however are crammed with useful information and data. It’s an impactful type of social media content material and academic content material.
The picture under is a submit from HubSpot’s Instagram account that’s an infographic that informs viewers about the best traits of a gross sales chief.
Infographics are efficient, too, with 56% of entrepreneurs that usually use them saying it is their simplest content material sort.
11. Ephemeral/disappearing content material.
Ephemeral/disappearing content material is content material that solely stays up for a sure period of time, like Instagram Tales that disappear after 24 hours. Customers solely have a set interval to interact with it, so that they is perhaps extra keen to maintain monitor of your profiles and hold returning to expertise what you share.
Creating quizzes and polls in your Tales is a good way to leverage such a content material. Folks solely have a sure period of time to reply, producing pleasure and speedy motion and provoking respondents to return again and see outcomes.
Repurposing Content material Is Nonetheless A Precious Technique
Social media entrepreneurs say they use a median of 4 platforms, every with its greatest practices and norms to observe. It may be difficult to create particular person items of content material for each single platform, so many entrepreneurs share related content material on every platform however repurpose it to suit the tone and necessities of every one.
The important thing to success, nevertheless, is repurposing content material, not resharing. Folks don’t look fondly at manufacturers that share the very same factor on every platform. 48% of entrepreneurs already share related content material throughout platforms with tweaks to make it extra related to the platform’s calls for.
Need Extra Social Media Insights?
Study extra concerning the State of Social media with extra of this information, movies, and unique trade recommendations on our State of Social Media Hub— which can include a free downloadable useful resource.
