{Couples} have flocked to the Park of Love in Lima, Peru because it opened on Valentine’s Day in 1993. The theme is represented by mosaics with quotes about love and a central elevated sculpture referred to as The Kiss, depicting a person and a girl embracing and kissing.
For the park’s thirtieth anniversary, digital wallet Yape and company 121 Latam sought to provide a extra inclusive depiction of affection by constructing a duplicate of the sculpture’s platform, permitting guests to create their very own variations of The Kiss.
“At Yape, we wished to convey the freshness and values of the model by means of an motion with a strong message, permitting us to flee the everyday greetings of those dates,” Yape chapter chief of promoting and communications Alessandra Pinto mentioned in a press release. “That’s why, for Valentine’s Day, we invited all Peruvians to precise the best way they expertise love.”
A 90-second marketing campaign video showcases the outcomes of “The Kiss of Everybody,” which passed off the weekend earlier than Valentine’s Day. It reveals the platform being utilized by {couples} of all ages and genders, in addition to love embodied by a girl kissing her canine and fogeys with their youngsters.
Audiences gathered to applaud the kisses and snap footage whereas visiting the park, which is a well-liked spot to position love locks and depart flowers. The marketing campaign’s message is “Yape is for everybody, and so is love.”
“Yape is a model dedicated to inclusion and is an lively a part of the day by day lives of Peruvians,” 121 Latam govt artistic director Lucas Bargen mentioned in a press release. “On this big day, we had the chance to offer a message that transcends a greeting or a promotion. That’s why, making the most of the truth that greater than 30 years have handed because the sculpture was created, we sought to evolve its message, make it extra present and symbolize love for everybody.”
Images and different content material from the occasion had been shared all through the week of Valentine’s Day throughout Yape’s social media channels.
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