Writing a e book does greater than get you dozens of diamond necklaces to put on in your bi-monthly journey to Fiji in your personal jet. Truly, possibly writing a e book doesn’t assure any of that. Writers write books for all kinds of causes: to attain enterprise targets, to assist individuals, or to shine a light-weight on an necessary facet of their very own private journey. We love all these causes!
We additionally love that writing a e book matches right into a content material advertising and marketing plan. For those who’re a enterprise proprietor or entrepreneur, a content material advertising and marketing plan might be a little bit of a priority of yours— are we proper or are we proper? We all know the numerous sleepless hours questioning how all the necessary content material that’s supposed to draw strangers to an internet site goes to get written. How one can begin writing a e book is a complete different bear— and you may get your paws on that info over here.
How writing a e book matches into your content material advertising and marketing plan is the beast we’re going to wrestle with in the present day. We did all of the wrestling. Simply sit again and drink that iced vanilla latte. You’re welcome.
What Is Content material Advertising and marketing?
By no means hurts to start out with a definition. In keeping with the Content Marketing Institute, “Content material advertising and marketing is a strategic advertising and marketing strategy targeted on creating and distributing precious, related, and constant content material to draw and retain a clearly outlined viewers — and, in the end, to drive worthwhile buyer motion.”
Reasonably than doing nothing however promote, promote, promoting, content material advertising and marketing gives precious content material to your prospects and purchasers. That is of unimaginable worth not simply to them, however to your organization as a complete! Nice content material builds belief and loyalty, nurtures relationships, and has been confirmed to result in gross sales.
What Is A Content material Advertising and marketing Plan?
Let’s flip to Hubspot: “Content material advertising and marketing is a strategic advertising and marketing strategy targeted on creating and distributing precious, related, and constant content material to draw and retain a clearly outlined viewers — and, in the end, to drive worthwhile buyer motion.”
Making a content marketing plan is significant for the success of your organization. As our CEO and Little Hen Momma, Priscilla McKinney, typically says, content material entrepreneurs must see shoppers as people on a journey. A content material advertising and marketing technique must have empathy and give attention to the ideal buyer persona. Content material must be devoted to fixing your shopper’s issues and answering their questions. What does this do? Properly, it nurtures them proper alongside that purchaser journey. Depend that as an enormous “W” in your column! Relevancy creates urgency and urgency is what you want in order for you individuals to take motion on what you write.
How Does Writing A E-book Match In With A Content material Advertising and marketing Plan?
Writing a e book is kind of an endeavor — taking numerous time, vitality and dedication. Each creator is aware of writing a e book is a protracted course of and a labor of affection, however writing a book is worth it. However when achieved, it additionally makes your content material advertising and marketing plan simpler. You’ll be able to leverage the content material in your e book for advertising and marketing functions and we’ll present you the way.
1. Flip Chapters Into Blogs
We want we may let you know to simply copy-and-paste every chapter immediately onto your weblog, but it surely’s not fairly that simple. Take every chapter and break it down from a principal matter into a number of sub-topics. For those who’ve already been via the labor of writing a e book, you’ve already mastered the subjects. Regulate the wording and you then’ll be whipping blogs out lightning quick.
2. Flip Quotes And Stats Into Social Media Posts
Right here is the place the copy-and-paste magic can occur! Pull your favourite quotes out of your e book and switch them into aesthetic posts through the use of the help of a brilliant graphic designer or Canva. You should utilize part of the paragraph because the caption as nicely. Voilá! For those who shared any statistics in your e book, you will have some social media gold in your palms. Sharing outcomes of surveys, qualitative analysis, or some other kind of statistic is an enormous crowd-pleaser on social posts.
3. Flip Sections Into Video Content material
Everyone knows that content material is king, however what’s actually reaching for the crown lately is micro-video content. Flip quotes or small sections into partaking movies. Be dynamic and have enjoyable highlighting components of your e book. You already have the copy. You already know what to say. Don’t spend hours practising lengthy scripts! Get one thing quick, obtain a free teleprompter app, get in some pure lighting, seize a tripod and movie these movies! Don’t overlook to smile!
4. Flip Chapters Into Podcast Episodes
Once more, we’re not advocating for any kind of direct-reading expertise right here. You shouldn’t simply crack open your e book and skim chapter one and name that podcast episode completed. Use every chapter as a place to begin for various podcast episodes. You already wrote concerning the subjects, so speaking about them just a little bit extra ought to come naturally! Invite a visitor on to have a dialog concerning the matter and discover it just a little extra from one other angle.
5. Flip E-book Content material Into A Webinar
You’ve a few choices right here. You’ll be able to both create an attractive single webinar as a advertising and marketing funnel, or you may make a sequence of webinars that you just gate and use as a further income supply. You’ve hours and hours of content material in that e book to tug from. Use the e book to put in writing a script for the webinar or webinars — alter the copy, make it dynamic, and current key insights and data.
Write A E-book Already!
A e book goes past the pages when used as a part of a content material advertising and marketing plan. For those who’re questioning methods to begin writing a e book as a result of you don’t have any time, no vitality, and no room in your schedule for sitting down and writing for hours and hours, you would possibly need to get to know our buddies over at Scribe Media just a little higher! Their providers allow you to write, publish and market your e book. Perhaps writing a e book doesn’t must be such a bear!
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