With the discharge of its newest electrical automobile (EV), automaker Volvo Cars has launched a brand new model platform, “For Life,” aiming to showcase how prospects’ emotions have an effect on their driving.
Volvo Automobiles has lately launched its totally electrical SUV, the Volvo EX90. The model has labored with AKQA and Gray to develop a brand new model platform that focuses on the message of security.
The “For Life” platform focuses on psychological security by a movie that tells a group of tales involving real-life moments and tales. The worldwide marketing campaign options athletes and celebrities, together with the brand new skateboarding world champion Sky Brown, Swedish pop star Seinabo Sey and Paralympian Liu Cuiqing.
All through the movie, a slowed-down cowl of Queen’s “Don’t Cease Me Now” performs with the top line “If you really feel secure, you will be actually free,” showing forward of “For Life.”
Alongside the minutelong movie, a dedicated campaign website has gone dwell, which outlines the protection characteristic of the EX90 and showcases how feelings can doubtlessly have an effect on a driver’s talents on the wheel by the Questions of Security survey on the platform. The purpose of the marketing campaign is for Volvo Automobiles to have interaction with prospects round driver habits by delivering significant insights for them to think about.
Their responses might be a part of Volvo Analysis and Improvement’s work in devising new merchandise, providers and experiences for the model and the broader automotive business.
“We now have an ambition to be pioneers within the safety of individuals and the planet,” stated Andreas Malm, inventive director at Volvo Automobiles, in a press release. “We hope to carry to life security past the normal sense and spotlight the way you solely can dwell life actually free if you each are and really feel secure. A real client profit within the twenty first century.”
Volvo Automobiles, headquartered within the Swedish metropolis of Gothenburg, sells vehicles in additional than 100 international locations.
Laura Maness, chief government of Gray, added: “On the coronary heart of our partnership are sensible, passionate and gifted folks with the starvation and drive to unlock insights, deepen our understanding and collectively encourage a safer world. ‘For Life’ speaks to the extraordinary energy of cultivating psychological security and placing psychological well being and emotional well-being on the middle of every part we do.”
CREDITS:
AKQA
Inventive:
World chief inventive Officer: Peter Lund
Designer director: Ander Hernando
Affiliate inventive director: Laura Hunter
Senior designer: Sam Tablada
Senior inventive: Sebastian Regfeldt
Senior inventive: Jesper Ståhl
Senior copywriter: Simon Magnusson
Senior designer: Linus Lövbacka
Senior product designer: Anthony Penglase
Movement designer: Asim Bawa
Affiliate inventive Technologist: Beverly Enrico
Inventive: Saga Westlund
Affiliate inventive director: Ludvig Pehrson
Technique:
Government technique director: Miriam Plon Sauer
Shopper service and Supply:
Shopper associate: Zoë Baker
Affiliate inventive director: Fredrik Stahre
Account supervisor: Natalie Conway
Tech:
Group technical director: Michael Carlisle
Inventive improvement director: Florent Segouin
Senior artwork director: Mike Pires
UX:
Strategic design director: Uros Petrevski
Gray
President and CCO: Laura Jordan Bambach
Worldwide CCO: Javi Campopiano
Inventive director: Sam Haynes
Inventive director: John Gibson
Technique director: Ed Hayne
Technique director: Gil Caldwell-Dunn
Enterprise director: Rob Grey
Company senior producer: Sam Dowling
Company assistant producer: Alicia Cordell
Manufacturing Firm: New-Land
Manufacturing firm producer: Ben Turnbull
Director: Sheila Johansson
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