TikTok could also be taking a look at new methods of revamping its Creator Fund program.
In accordance with The Information‘s sources, TikTok is working to develop a characteristic that allows customers to set a value to entry a video. For example, a creator might quickly be capable of cost customers $1 with the intention to watch a given video on their feed. This program goals to assist creators generate additional money from their movies.
All of this stems from customers reporting decrease payouts when in comparison with different platforms like YouTube. Final yr, big-name creators comparable to Hank Inexperienced went on the record to state that TikTok’s Creator Fund pays out roughly $0.2 for 1,000 views. This has additionally been echoed by different creators like MrBeast and SuperSaf.
A TikTok consultant just lately spoke to Engadget, however the firm didn’t outright affirm the information of paywalled content material. Nonetheless, it’s “dedicated” to engineering methods for the platform to be “invaluable and rewarding” for its creators. TikTok might require creators to hit the 100,000 follower rely to be eligible somewhat than the present 10,000 mark.
As of now, it seems as if TikTok is actively testing the brand new Creator Fund revamp in Brazil and France. Whereas no roadmap is being offered, it’s secure to imagine {that a} wider launch could possibly be on the horizon. Creators could possibly combine paywalled content material as quickly as March.
TikTok has lengthy been taking a look at new methods to cater to its creators. For example, late final yr, the ByteDance-owned firm was found to be testing a horizontal full-screen video mode. To bridge the area between itself and YouTube, TikTok additionally incentivizes creators to add movies as long as 10 minutes.
Header picture credit score: Shutterstock
Supply: The Information Through: Engadget
