As a brand, it’s crucial to keep up with the latest visual design trends on social media. The field is constantly evolving, with new technologies, techniques and aesthetics emerging all the time. In this post, we’ll dive into some of the trends that are currently shaping the industry on social media.
Virtual Friends
Have you noticed the rise of animated characters in social media marketing and branding efforts? These virtual friends can join visitors on their user journey with a business through social media.
Not only do they create a sense of familiarity and trust, but they also provide a fun and engaging experience for users, for example, TDK-Lambda’s Power Guy or the Duolingo Owl. We can anticipate seeing more and more brands incorporate these engaging characters into their social media marketing strategies as 3D graphics technology develops.
Typography Videos
With the rise of short-form content platforms like TikTok and Reels, it’s crucial for brands and designers to find efficient and cost-effective ways to produce high-quality videos.
Typography videos are a hugely popular video genre that combines animated texts with dynamic visual elements.
They rely on graphic design, text, colours, transitions, and music rather than live-action footage, making them cheaper and faster to produce, Monzo’s Instagram Reels are an excellent instance of this. These movies will be particularly useful for small companies and startups trying to set up their model identification on social media.
Maximalism
If you wish to make a daring assertion along with your design on social media, think about using a maximalist color palette.
Characterised by way of many colors, usually in daring and vibrant shades, maximalist palettes are designed to create a way of power, pleasure, and creativity, artist Hattie Stewart’s Instagram makes use of maximalism very successfully. These color palettes will be notably efficient for manufacturers that wish to stand out and be observed on social media.
Revival of the Previous
We have observed a resurgence of retro aesthetics on social media. With a nostalgic return to the daring and vibrant visuals of the 80s, 90s, and 00s, designers are having enjoyable with the previous whereas trying to the long run.
This full-circle second in design permits us to mix outdated and new in inventive and thrilling methods on social media, incorporating retro components can add a way of playfulness and nostalgia to your venture. Burger King has demonstrated this rather well with their use of their very own outdated logos and graphics of their present social media.
Design for Everybody
Visible identification and design on social media have the distinctive potential to speak and join with individuals from all walks of life. As designers, we should take into account the various experiences and wishes of various teams. This may allow us to create designs that really replicate the richness and complexity of the human expertise on social media.
By creating inclusive merchandise on social media, manufacturers and designers empower themselves and their customers, fostering a way of inclusivity and belonging. A method to do that is through the use of numerous graphics and icons on social media.
A lot of these designs take into account the various wants and talents of various teams, making them accessible and usable for all on social media. Being inclusive in design is not only a good concept on social media – it is essential for creating merchandise and experiences which are genuinely welcoming and accessible to everybody on social media.
So subsequent time you are engaged on a design venture on social media, take into account your viewers’s numerous wants and talents and attempt to create inclusive and empowering merchandise for all on social media. Apple’s recent video campaign ‘The Greatest’ is a improbable instance of design for everybody.
Social media is a dynamic and ever-changing panorama that requires manufacturers to remain present with the most recent visible design developments. These key developments are shaping the business and present how visible design can assist companies stand out on social media and interact with their viewers.
