On this episode of CMO Strikes, three sustainability trailblazers focus on their efforts with Adweek CXO Jenny Rooney to carry consciousness to The Future Is Mainstream Inexperienced motion plan.
The CMO Sustainability Accelerator (CSA) and Boston Consulting Group (BCG) created the report to focus on the work CMOs should do to drive sustainable practices of their companies. CSA is a brand new industry-wide collaboration led by Adweek, ANA and Sustainable Manufacturers, and powered by BCG that brings CMOs and sustainability leaders collectively to advance the expansion agenda inside their organizations, provide chains and past.
Try their bios beneath to study extra about them, and tune in to find out about key sustainability practices and finest practices for leaders behind these initiatives.
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Lauren Taylor is a lead member of BCG’s advertising, gross sales and pricing, and shopper practices, and has led efforts on progress technique in addition to group and turnaround. She is at present the worldwide chief for customer-centric sustainability at BCG and is enthusiastic about serving to firms higher perceive market demand and a very powerful facets of sustainability, the innovation wanted to take away boundaries, and the way to affect buyer habits to drive sustainability whereas producing enterprise worth.
Brad Jakeman is a senior adviser on the Boston Consulting Group, one of many world’s main administration consultancies. At BCG he advises shoppers on all facets of selling, enterprise restructuring, digital transformation and sustainability. Along with his function at BCG, Jakeman is co-founder and managing accomplice of Rethink Meals, which identifies, invests in and helps scale companies which can be digitally disrupting the legacy meals system to make it extra equitable and sustainable. Previous to co-founding Rethink Meals, Jakeman spent virtually 10 years as president of PepsiCo’s International Beverage Group.
Jose “Pepe” Gorbea is the worldwide head of manufacturers, businesses and sustainability innovation at HP. Gorbea grew up within the suburbs of Mexico Metropolis, led the advertising agenda of a number of manufacturers at Bimbo, Kraft Meals, Nestle and Mondelez throughout the globe, and is an alumnus of Google’s Advertising and marketing Academy. For him, bringing to life the voice of the buyer and their communities by the ability of co-creation has helped him allow his shoppers to provide “higher advertising,” from the likes of Hershey’s #HerShe and Nescafe’s “New 12 months’s Resolutions” to Dettol’s “Covid Warriors” and Smirnoff’s “Love Wins,” simply to call just a few.
Reaching Mainstream Inexperienced is vital to a extra sustainable financial system. Learn the brand new report on the CMO Sustainability Accelerator hub to study extra and take motion.
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